Danielle Lawton
Social Media Manager at Viva!- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
Topline Score
Bio
Experience
-
Viva!
-
United Kingdom
-
Non-profit Organizations
-
1 - 100 Employee
-
Social Media Manager
-
Apr 2023 - Present
-
-
Digital Communications Coordinator
-
Sep 2021 - Mar 2023
- Social media management of Viva!'s main social pages: Facebook, Twitter, Instagram, TikTok - content includes promotions of membership and legacies, vegan campaigns, investigation exposés, the online shop, podcast and health features, plus vegan news and lifestyle content.- Content creation tailored to each platform: graphic design and copywriting- Consistent market research, report analysis, development of campaign strategy, paid advert and budget discretion- Excellent teamwork skills, team communication, and thorough experience in project management, time-keeping and working under tight deadlines.- Excellent relationship building and management - through building followers on all channels and relationships with influencers.- Excellent administration and eye for detail Show less
-
-
Communications Assistant
-
Jul 2020 - Sep 2021
- Managed Vegan Recipe Club social media: (Facebook, Twitter, Instagram, Pinterest). Content coverage included: promotion of Vegan Recipe Club recipes, vegan food and lifestyle.- Created content tailored to each social media platform: graphic design and copywriting- Produced weekly e-newsletters via Mailchimp and weekly blogs- Marketed content to journalists for features in food magazines- Conducted consistent market research, report analysis, development of campaign strategy, paid advert and budget discretion Show less
-
-
Merchandise, Sales, and Events Coordinator
-
Aug 2018 - Jul 2020
- Managed customer service for Viva!'s online shop- Arranged wholesale orders and international orders- Managed and recruited volunteers who attended festivals to fundraise for Viva!- Assisted with the administration of Viva!'s vegan festivals: trader enquires, invoicing etc.- Arranged business partnerships (for vegan businesses to offer discounts to Viva! supporters)- Produced regular copy: wrote features for Viva!’s magazine and multiple blogs to promote Viva!'s shop products, and developed promotions for social media Show less
-
-
-
RSPB
-
United Kingdom
-
Non-profit Organizations
-
700 & Above Employee
-
Membership Venue Development Officer
-
Nov 2016 - Aug 2018
- Managed venues for the Northern membership fundraising team: calendar management for up to 14 fundraisers - Booked venues and events under a tight deadline - Built excellent relationships with external contacts - Extensive administration: booked venues and events, processed invoices, booked transport and accommodation, booked conference sites, and recorded minutes at team meetings - Managed two volunteer office administrators and many event volunteers - Managed venues for the Northern membership fundraising team: calendar management for up to 14 fundraisers - Booked venues and events under a tight deadline - Built excellent relationships with external contacts - Extensive administration: booked venues and events, processed invoices, booked transport and accommodation, booked conference sites, and recorded minutes at team meetings - Managed two volunteer office administrators and many event volunteers
-
-
-
Jacobs Engineering and Construction, LLC
-
United States
-
100 - 200 Employee
-
Seasonal Ecologist
-
Sep 2016 - Oct 2016
• Completed numerous dusk emergence, dawn re-entry, and back-tracking bat surveys to pinpoint areas of high bat activity, using an Anabat Walkabout detector with visual sonograms. • Completed site scoping surveys in the daytime to help assess sites for potential bat utilization. • Completed numerous dusk emergence, dawn re-entry, and back-tracking bat surveys to pinpoint areas of high bat activity, using an Anabat Walkabout detector with visual sonograms. • Completed site scoping surveys in the daytime to help assess sites for potential bat utilization.
-
-
-
The Woodland Trust
-
United Kingdom
-
Non-profit Organizations
-
300 - 400 Employee
-
Membership Development Officer
-
Jul 2016 - Sep 2016
• Engaging with the public at community events to improve environmental awareness and inspire a connection to nature. • Improved tree ID knowledge, and awareness of current threats to woodland conservation and tree species. • Engaging with the public at community events to improve environmental awareness and inspire a connection to nature. • Improved tree ID knowledge, and awareness of current threats to woodland conservation and tree species.
-
-
-
Leeds University Union
-
United Kingdom
-
Higher Education
-
200 - 300 Employee
-
Campaign Assistant (Leave Leeds Tidy)
-
May 2016 - Jul 2016
• Promote awareness of the campaign to reduce waste and improve recycling schemes within the community surrounding Leeds University by door-to-door communication with residents. • Help coordinate jumble sales and organising collection events for unwanted items that are donated to refugee camps. • Directly speak to people of various audiences and inspire them to believe in our cause. • Practice campaign publicity on social media, by managing the twitter account and writing blog posts about my experiences and research in the role. Show less
-
-
-
Smeeden Foreman
-
United Kingdom
-
Design
-
1 - 100 Employee
-
Seasonal Surveyor
-
May 2016 - Jun 2016
• Completed both dawn and dusk bat surveys in a team of ecologists, practising use of both digital and analogue bat detectors, and predicting the likely bat species from the ultrasound frequency detected. • Completed both dawn and dusk bat surveys in a team of ecologists, practising use of both digital and analogue bat detectors, and predicting the likely bat species from the ultrasound frequency detected.
-
-
-
-
Pop-up Science Ambassador
-
Dec 2015 - Jun 2016
• Part of a team presenting science displays at community festivals as a science ambassador.• Public engagement enables me to communicate with a variety of age groups, from children to elderly people, to inspire an interest in biology.• Improved confidence in public speaking and explaining abstract ideas.
-
-
Student Ambassador
-
Sep 2014 - Jun 2016
• Represented the Faculty of Biological Sciences by hosting campus tours to prospective students and parents. • Became a presentable role model, led groups, communicated about my experiences, gave advice, answered queries.• The faculty frequently receives positive feedback from parents and students attending these open days, and as a result I have been requested to work extra open days.
-
-
Journal club leader in Conservation Biology
-
Jan 2016 - May 2016
• Hosted clubs of biology students to debate a recently published article in conservation biology.• Produce an overall summary, critically analyse, and discuss implications.• Encourage critical thinking, promote participation and confidence in others to share ideas and help understanding.
-
-
-
-
Call Centre Operator
-
Jan 2016 - Mar 2016
• Practiced working under pressure at a fast pace, in a sales and target focused environment, shown in achieving sales targets of at least 1 booking per 3-hour shift. • Learnt about renewable energy policy in the UK. • Coordinated phone calls with management and dealt directly with the customer to resolve problems. • More self-assured in my spoken communication, especially on the telephone. • Practiced working under pressure at a fast pace, in a sales and target focused environment, shown in achieving sales targets of at least 1 booking per 3-hour shift. • Learnt about renewable energy policy in the UK. • Coordinated phone calls with management and dealt directly with the customer to resolve problems. • More self-assured in my spoken communication, especially on the telephone.
-
-
-
Faculty of Biological Sciences, University of Leeds
-
Leeds, United Kingdom
-
Peer Mentor
-
Sep 2013 - Jun 2015
• Mentored first year biology students in biology. • Gained confidence presenting to groups of students in a leadership role and organising meeting places and times. • Mentored first year biology students in biology. • Gained confidence presenting to groups of students in a leadership role and organising meeting places and times.
-
-
-
EVOLUTION ECOLOGY LIMITED
-
United Kingdom
-
Environmental Services
-
1 - 100 Employee
-
Assistant Ecologist
-
Jun 2013 - Apr 2014
I worked alongside senior ecologists completing: • GCN trapping using bottle trapping, and amphibian mitigation projects. • Dusk/dawn bat surveys, bat scoping surveys, and can confidently use bat detectors and note the ultrasound frequency to predict the likely bat species. I can recognise maternity nests and potential bat habitat sites. • Reviewed success of barn regeneration projects in countryside heritage schemes. • Learnt how to write development reports and BREEM/codes reports to review the ecological impact for sustainable housing. • Projects included work with both the local council and private landowners, therefore can work confidently with both clients. Show less
-
-
Education
-
University of Leeds
Master's degree, Zoology/Animal Biology -
University of Leeds
Bachelor of Science (BSc), Zoology/Animal Biology