Experience

Zapier

• United States
• Software Development
• 700 & Above Employee

• Senior Product Marketer

  • Aug 2022 - Present



Dash Hudson

• Canada
• Software Development
• 100 - 200 Employee

• Product Marketing Manager

  • Dec 2020 - Aug 2022

  Dash Hudson is a global social media marketing software helping visually focused brands get more ROI from social media. Highlights: • Conceptualized and drove strategic go-to-market campaigns for large-scale, multi-vertical releases • Brought Competitor Intelligence program from 0-1 • Pitched, implemented, and scaled customer resource center, significantly decreasing support queries Dash Hudson is a global social media marketing software helping visually focused brands get more ROI from social media. Highlights: • Conceptualized and drove strategic go-to-market campaigns for large-scale, multi-vertical releases • Brought Competitor Intelligence program from 0-1 • Pitched, implemented, and scaled customer resource center, significantly decreasing support queries



Trip Ninja

• Canada
• Software Development
• 1 - 100 Employee

• Partnerships Manager

  • Apr 2019 - Nov 2020

  Trip Ninja is a technology provider for OTAs and TMCs, helping them create more profitable flight itineraries. I joined Trip Ninja as employee number five and go-to-market hire number one. During my time, I closed several large enterprise deals, created and scrapped three websites, tested hundreds of versions of messaging, attended and pitched at over 15 conferences, and had thousands of sales conversations. Highlights: • In partnership with founders, scaled customer base… Show more Trip Ninja is a technology provider for OTAs and TMCs, helping them create more profitable flight itineraries. I joined Trip Ninja as employee number five and go-to-market hire number one. During my time, I closed several large enterprise deals, created and scrapped three websites, tested hundreds of versions of messaging, attended and pitched at over 15 conferences, and had thousands of sales conversations. Highlights: • In partnership with founders, scaled customer base from 1 to 7 enterprise customers • Ran 0-1 go-to-market for pre-product market fit product • Owned end to end customer acquisition; Developed personas and positioning, tested messaging, and created pitch decks / web content • Implemented a successful customer pilot with over 1000 agents and $1M ARR • Managed feature backlog, and designed first UI, leading to several enterprise clients

• Partnerships Coordinator

  • Jan 2019 - Apr 2019



Dalhousie University

• Canada
• Higher Education
• 700 & Above Employee

• Editor and Content Specialist

  • Sep 2017 - Dec 2018

  The Dal Student Life Department at Dalhousie provides students with the resources they need to make the most of their student experience Highlights: • Created and executed content strategy based on performance. Key metrics included email CTR, and SEO performance. Data sources included Google Analytics and social monitoring tools such as Hootsuite. • Ran A/b tests on subject lines and content to maximize views. • Balanced user needs and university policies to create performant… Show more The Dal Student Life Department at Dalhousie provides students with the resources they need to make the most of their student experience Highlights: • Created and executed content strategy based on performance. Key metrics included email CTR, and SEO performance. Data sources included Google Analytics and social monitoring tools such as Hootsuite. • Ran A/b tests on subject lines and content to maximize views. • Balanced user needs and university policies to create performant monthly and annual content calendars. • Oversaw a team of six writers; mentored and coached team on best practices and powerful writing. Show less The Dal Student Life Department at Dalhousie provides students with the resources they need to make the most of their student experience Highlights: • Created and executed content strategy based on performance. Key metrics included email CTR, and SEO performance. Data sources included Google Analytics and social monitoring tools such as Hootsuite. • Ran A/b tests on subject lines and content to maximize views. • Balanced user needs and university policies to create performant… Show more The Dal Student Life Department at Dalhousie provides students with the resources they need to make the most of their student experience Highlights: • Created and executed content strategy based on performance. Key metrics included email CTR, and SEO performance. Data sources included Google Analytics and social monitoring tools such as Hootsuite. • Ran A/b tests on subject lines and content to maximize views. • Balanced user needs and university policies to create performant monthly and annual content calendars. • Oversaw a team of six writers; mentored and coached team on best practices and powerful writing. Show less



Parks Canada

• Government Administration
• 700 & Above Employee

• Visitor Services Attendant- GS MPS-04

  • Jun 2014 - Aug 2018

  Visitor Services Attendants provide the best possible customer experience for all national parks visitors while navigating the complexities of operating in Canada's busiest visitor destination (1200 sites and up to 7200 visitors at any given time). Highlights: • As a senior team member, I trained incoming staff and worked with leadership to update operational processes •Regularly co-ordinated with law enforcement to uphold the National Parks Act

• Visitor Services Team Lead PM-02 | Acting

  • Jul 2017 - Aug 2017

  Team Leads at Parks Canada are responsible for all day to day operations at their respective sites. The Tunnel Mountain Campsite is the largest in Canada, with over 700 campsites and up to 4200 guests at a given time. Highlights: • Managed, trained, and mentored a team of 50 Visitor Services Attendants • Defined operational processes • Managed scheduling and performance • Created executive reports



Banff Walk Inc.

• Banff, Alberta, Canada

• Head of Marketing & Communications

  • Apr 2018 - Jul 2018

  Banff Walk is a locally owned and operated walking tour company providing visitors with a unique view of Banff —one that you can’t get from the window of a car. I joined Banff Walk as employee #1. In a market driven by referrals, my primary focus was on hiring the best team and spinning up a best-in-class referral network to feed our bookings—while also creating enough brand validity and differentiation to stand out against very strong and established competitors… Show more Banff Walk is a locally owned and operated walking tour company providing visitors with a unique view of Banff —one that you can’t get from the window of a car. I joined Banff Walk as employee #1. In a market driven by referrals, my primary focus was on hiring the best team and spinning up a best-in-class referral network to feed our bookings—while also creating enough brand validity and differentiation to stand out against very strong and established competitors. Highlights: • Grew social media following from 1-1000 • Hired and managed a team of 4 • Created partnerships program in partnership with CEO, established partnerships with over 40 local hotels and experience partners. Cultivated and maintained these relationships. • Developed core product and brought it to market Show less Banff Walk is a locally owned and operated walking tour company providing visitors with a unique view of Banff —one that you can’t get from the window of a car. I joined Banff Walk as employee #1. In a market driven by referrals, my primary focus was on hiring the best team and spinning up a best-in-class referral network to feed our bookings—while also creating enough brand validity and differentiation to stand out against very strong and established competitors… Show more Banff Walk is a locally owned and operated walking tour company providing visitors with a unique view of Banff —one that you can’t get from the window of a car. I joined Banff Walk as employee #1. In a market driven by referrals, my primary focus was on hiring the best team and spinning up a best-in-class referral network to feed our bookings—while also creating enough brand validity and differentiation to stand out against very strong and established competitors. Highlights: • Grew social media following from 1-1000 • Hired and managed a team of 4 • Created partnerships program in partnership with CEO, established partnerships with over 40 local hotels and experience partners. Cultivated and maintained these relationships. • Developed core product and brought it to market Show less