Experience

Bring A Trailer Media LLC
• United States
• Media Production
• 1 - 100 Employee
• Events and Sponsorships Manager

  • Sep 2021 - Present


New York International Auto Show

• United States
• Motor Vehicle Manufacturing

• Marketing Manager

  • Oct 2016 - Sep 2021

  • Develop and manage the overall marketing infrastructure, and implementing best practices in digital, app platforms, social and experiential marketing and traditional advertising • Manage the creation and development of new features to ensure all digital platforms (website, mobile site, and app) maintain seamless accessibility, functionality and overall user experience (UX) • Develop and manage digital and social media strategy through tactical content campaigns • Work hand-in-hand with exhibiting OEMS to coordinate their marketing and events with show marketing efforts • Coordinate and manage OEM booth space with the Show Director and discuss and finalize OEM kits • Utilize Sales Force (CRM) to manage and analyze direct relationships with show exhibitors and sponsors • Support GNYADA (Greater New York Automobile Dealers Association – owns and operates the New York International Auto Show) with their dealership member base • Attend GNYADA Dealer meetings and Board of Director (Dealer based) meetings which discuss dealer goals, concerns and input on the show • Create, sell and execute engaging multi-platform sponsorship campaigns (B2C and B2B) • Strategize, develop, implement and execute promotional and collateral materials to support all programs • Lead public relations, creative, operation, digital and marketing teams and agencies for all marketing related programs • Develop new and enhance existing programs and products to maintain a fresh and current event • Actively research and scout new and maintain existing partnerships and relationships to build new and enhance existing programs • Manage external agencies for the development of advertising, media planning and promotional activities • Establish and maintain the brand image consistency and congruency across all platforms, programs and marketing efforts • Oversee advertising copy, creative, production and strategic placement



She Runs It

• United States
• Advertising Services
• 1 - 100 Employee

• Assistant Manager, Membership Marketing

  • Jan 2016 - Oct 2016

  She Runs it (formerly Advertising Women of New York) • Coordinated a re-brand and launch of a new logo and website which debuted at the end of September 2016 • Managed the development of a new website with a partnering digital agency • Recruited new members and retained current members while meeting revenue and expense budget goals • Developed and maintained a comprehensive reporting and analysis system that provides an evaluation of all membership acquisition and engagement metrics as well as tracking progress towards achieving annual membership revenue goals • Maintained a member contact database and monitored member/non-member touch points • Launched member acquisition and renewal campaigns utilizing the most effective communication platforms • Planned and executed new member retention programs that consistently demonstrated best practices in member benefits, services and events • Assisted in the development, planning and execution of new member events and special programs • Collaborated with internal teams on best practices in engaging members at She Runs It events

• Marketing and Sales Coordinator

  • Jan 2013 - Jan 2016

  • Contributed to the launch of a new logo and website and the re-vamping of the brand in 2015 • Research, write/develop content, plan, and execute daily social media posts on a number of networks • Develop, write, design, and execute e-newsletters and surveys using designated member databases • Create and manage multiple e-newsletter and media member databases • Manage and execute all updates on the company website and app • Review site analytics and compile and maintain reports for internal use • Assist in the creation and development of new features to ensure all digital platforms maintain usability, accessibility, functionality and overall user experience (UX) • Assist in the creation and management of digital platform budgets including website and app • Assist in the creation, planning and execution of all traditional and digital advertising and marketing campaigns • Contribute to the development of advertising copy, from the creative stage to strategic placement/execution • Work and communicate with internal departments to ensure all promotional, advertising and media plans are progressing on schedule and projects are executed in a timely fashion • Communicate with outside PR, creative, digital and marketing agencies for the development of advertising, media planning and promotional activities to ensure deadlines are met on time • Coordinate the design, creation and execution of sponsorship and banner packages including sponsorship opportunities, benefits and pricing • Assist with the execution of sponsorship and banner development • Develop, manage and execute a number of partnerships • Manage special programs and receptions including private tours and corporate events • Reconcile promotional values, advertising and revenue for all programs • Produce presentation decks and advertising campaign recaps for internal use • Produce wrap-up reports for sponsors and partners presenting them with results of their involvement with the show



London Lennie's

• Restaurants

• Events and Social Media Coordinator

  • Aug 2006 - Jan 2013

  • Oversaw and updated the company website with new and engaging content, photos and videos on a weekly basis • Researched, wrote/developed content, planned and executed daily social media posts on a number of networks • Used multiple platforms to schedule social media posts using a weekly calendar • Assisted in the coordination of the London Lennie’s 50th Anniversary Press Event catered to 600 people • Coordinated weekly corporate events and bridal/baby showers • Managed and oversaw the cashier register and handled capital and sales on a daily basis



Regan Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Sep 2011 - Dec 2011

  • Created and managed databases containing contact information from target publications to pitch story ideas to • Followed-up with publications which were formerly pitched story ideas that may interest them and lead to feature articles through phone calls and e-mail • Read and reviewed articles to define their tone and determine if they should be pitched to target publications • Created and managed databases containing contact information from target publications to pitch story ideas to • Followed-up with publications which were formerly pitched story ideas that may interest them and lead to feature articles through phone calls and e-mail • Read and reviewed articles to define their tone and determine if they should be pitched to target publications



Emelle Enterprises (EmelleEnt Events)

• Marketing and Events Coordinator

  • Jun 2009 - Aug 2011

  • Updated multiple clients websites and blogs on a daily basis informing consumers of the latest client news and offerings • Researched, wrote/developed content, planned and executed daily social media posts on a number of networks • Used multiple platforms to schedule social media posts using a weekly calendar • Coordinated and oversaw client digital advertising campaigns and promotional consumer incentives, increasing the number of loyal customers for clients • Coordinated and oversaw corporate events for multiple clients