Danielle Hayes
Social Media Manager at Horizon Union- Claim this Profile
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English Native or bilingual proficiency
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Japanese Elementary proficiency
Topline Score
Bio
Emily Huxley
When Danielle was on my team at Command, she was an invaluable source of endless, brilliant ideas. Her creativity and passion for gaming shone through in all her work, from blog writing and social media management, to campaign building. Danielle was the heart and soul of the team, and her work was consistently excellent; in particular, her copywriting was fantastic (and I'm very picky). I recommend Danielle massively to any gaming companies needing a breath of fresh air, writing expertise, and a million new ideas.
Shaun Conroy
Danielle was my line manager at BGFG. She's a very productive writer and was incredibly organised on a daily basis, making my job much easier!
Emily Huxley
When Danielle was on my team at Command, she was an invaluable source of endless, brilliant ideas. Her creativity and passion for gaming shone through in all her work, from blog writing and social media management, to campaign building. Danielle was the heart and soul of the team, and her work was consistently excellent; in particular, her copywriting was fantastic (and I'm very picky). I recommend Danielle massively to any gaming companies needing a breath of fresh air, writing expertise, and a million new ideas.
Shaun Conroy
Danielle was my line manager at BGFG. She's a very productive writer and was incredibly organised on a daily basis, making my job much easier!
Emily Huxley
When Danielle was on my team at Command, she was an invaluable source of endless, brilliant ideas. Her creativity and passion for gaming shone through in all her work, from blog writing and social media management, to campaign building. Danielle was the heart and soul of the team, and her work was consistently excellent; in particular, her copywriting was fantastic (and I'm very picky). I recommend Danielle massively to any gaming companies needing a breath of fresh air, writing expertise, and a million new ideas.
Shaun Conroy
Danielle was my line manager at BGFG. She's a very productive writer and was incredibly organised on a daily basis, making my job much easier!
Emily Huxley
When Danielle was on my team at Command, she was an invaluable source of endless, brilliant ideas. Her creativity and passion for gaming shone through in all her work, from blog writing and social media management, to campaign building. Danielle was the heart and soul of the team, and her work was consistently excellent; in particular, her copywriting was fantastic (and I'm very picky). I recommend Danielle massively to any gaming companies needing a breath of fresh air, writing expertise, and a million new ideas.
Shaun Conroy
Danielle was my line manager at BGFG. She's a very productive writer and was incredibly organised on a daily basis, making my job much easier!
Credentials
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Marketing Strategy: SEO Content Writing
LinkedInNov, 2022- Nov, 2024 -
Building Online Communities
LinkedInJul, 2021- Nov, 2024 -
Content Marketing: Newsletters
LinkedInMay, 2021- Nov, 2024 -
Email Marketing: Strategy and Optimization
LinkedInApr, 2021- Nov, 2024 -
Social Media Marketing
SO ME AcademyFeb, 2017- Nov, 2024
Experience
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Horizon Union
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United Kingdom
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Computer Games
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1 - 100 Employee
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Social Media Manager
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Feb 2023 - Present
Horizon Union is a creator-first esports organisation. We work collaboratively with creators, helping them pursue their long-term aspirations whilst cultivating an international affinity for their brands and our partners. We launched to work hand-in-hand with creators globally in order to capitalise on the world of esports authentically. Our mission is simple: we drive long-term strategies for brands we believe in, using our expertise as a powerhouse for talent and gaming. The Horizon Union team comprises 45+ diverse, talented micro and macro creators who create high-quality content en-masse via an always-on strategy, that perfectly compliments our esports teams and content offerings. Show less
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THG
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United Kingdom
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Software Development
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700 & Above Employee
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Senior Content Executive - Command
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Apr 2021 - Nov 2022
I previously worked as a Senior Content Executive at THG heading up the digital marketing and branding of Command, an amazing new gaming nutrition innovation from Myprotein. I specialise in big idea creative thinking, building communities through social media, and working with big brands to create awesome partnerships. At the end of 2021 I was nominated for Newcomer of the Year within the Nutrition division thanks to my contributions to the Command branding and marketing throughout my first year with the company. Show less
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By Gamers For Gamers
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United Kingdom
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Media Production
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1 - 100 Employee
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Editor
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Jun 2019 - Apr 2021
Key Responsibilities: - Organizing daily management of the company’s flagship site with 2 million visitors each month (using monday.com, WordPress CMS, Slack, Google Analytics, ahrefs, and Search Console) - Working with other departments (Social, SEO, and video) to create cohesive content strategies, support cross-department initiatives, and maintain a strong brand voice across assets - Creating cornerstone and reactive content for WePC.com and other BGFG brands, stream live video content, and appear in scripted video content on a regular basis - Represent the company and wider brand at industry events, making new contacts and interviewing specialists (CES 2020) Achievements: - Took flagship site from 550k visitors a month to 2 million - Launched our live streaming video content to tap into a new market for us, reached Twitch Affiliate in the first month, and the live-stream team just hit 800+ live viewers in latest stream - Represented the company during our first (and sadly only, due to coronavirus) industry event at CES 2020 in Las Vegas Reason for leaving - Furloughed due to Coronavirus Show less
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Freelance
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United Kingdom
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Content Strategist and Social Media Marketer
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May 2017 - Dec 2019
Key Responsibilities - Sourcing and pitching new and potential clients through cold emailing with personalized plans for their business followed up with sales calls and bespoke packages - Creating content strategies and adapting existing ones to help businesses increase their reach, conversion rates and to solidify brand voice - Writing a range of blog content, including data-driven long-form articles, managing social media accounts, and writing compelling sales copy for websites, email campaigns, and social media posts Reason for leaving - Desire to work in a team over as a freelance individual Show less
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IPS: Inspired Performance Solutions
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Spain
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Advertising Services
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Social Media Executive and Copywriter
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Oct 2016 - Oct 2017
Key Responsibilities: - Working with the Social Media Manager to create a social strategy for multiple brands managed by the agency across various platforms, including both B2C and B2B brands - Writing blog posts, email marketing copy, static website copy, and sales copy across a range of luxury brands (both B2C and B2B) - Analyzing stats and performance to advise future strategy and presenting the findings to clients Reason for leaving - Relocation Key Responsibilities: - Working with the Social Media Manager to create a social strategy for multiple brands managed by the agency across various platforms, including both B2C and B2B brands - Writing blog posts, email marketing copy, static website copy, and sales copy across a range of luxury brands (both B2C and B2B) - Analyzing stats and performance to advise future strategy and presenting the findings to clients Reason for leaving - Relocation
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Weekly Columnist Writer
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Apr 2016 - Sep 2016
I was the author of a weekly column based around Japanese culture and life in Japan. My articles were published in a subsidiary paper of The Bolton News - "The Post". My articles are also published online. I had creative control over the topics I wrote about, meaning I had to plan accordingly and create interesting and informative articles each week. I was the author of a weekly column based around Japanese culture and life in Japan. My articles were published in a subsidiary paper of The Bolton News - "The Post". My articles are also published online. I had creative control over the topics I wrote about, meaning I had to plan accordingly and create interesting and informative articles each week.
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ECC | Japan
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Japan
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Education Administration Programs
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100 - 200 Employee
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English Language Teacher
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Aug 2014 - Jul 2016
I worked across 5 different schools in the Kansai area, teaching English to students between the ages of 2 - 70 years old. I also taught on ECC's Intensive course -SENKA, which saw me creating my own lesson plans and engaging the students much more than the regular classes allowed. I worked across 5 different schools in the Kansai area, teaching English to students between the ages of 2 - 70 years old. I also taught on ECC's Intensive course -SENKA, which saw me creating my own lesson plans and engaging the students much more than the regular classes allowed.
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Education
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2011 - 2014
Liverpool John Moores University
Bachelor of Arts (BA) Honours, Education Studies and Early Years -
2010 - 2011
Performance Preparation Academy
One year intensive Musical Theatre, Musical Theatre -
2008 - 2010
Pendleton College
BTEC National Diploma (Advanced Level), Musical Theatre
Community
