Experience

Cake Décor Ltd

• United Kingdom
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Sales Director

  • Jun 2009 - Present

  Headhunted by the MD/Owner to work alongside him in a commercial role. This start-up business manufactures, packs and supplies a range of cake decorations & icings to the UK retailers both in own label and branded formats. I have overall responsibility for Asda, Sainsburys, Tesco, Morrisons and Waitrose. Also responsible for overseeing plant and industrial customers, developing ranges for other markets and new retailers. I work very closely with the Marketing, NPD and technical functions in identifying and specifying new product concepts for development. Direct reports - sales, marketing and NPD functions Show less



Sugarfayre

• Ashington, Northumberland

• National Account Manager

  • Dec 2005 - Jun 2009

  As the sole sales person within the business, reporting to the MD, I was responsible for all industrial sales of circa £3million for such customers as Greencore, Finsburys Foods, Frank Roberts, McCambridge & Greggs. The main account contact, also responsible for all project management of NPD and commercials. Direct reports were 3 designers, two sales desk personnel & one development technician As the sole sales person within the business, reporting to the MD, I was responsible for all industrial sales of circa £3million for such customers as Greencore, Finsburys Foods, Frank Roberts, McCambridge & Greggs. The main account contact, also responsible for all project management of NPD and commercials. Direct reports were 3 designers, two sales desk personnel & one development technician



Culpitt Limited

• United Kingdom
• Consumer Goods
• 1 - 100 Employee

• National Account Manager

  • Jun 2004 - Dec 2005

  Owned by the Amercian corporate Decopak, Culpitt design & manufacture cake decorations for major bakeries worldwide, who in turn supply grovery retailers. Reporting to the Commercial Director, responsibilities included generating & presenting fresh new ideas to both new and existing customers (including RHM, Kerryfoods & Victoria Foods) and developing business strategies both internally & externally, leading to the negotiation & generation of orders. Generated over £1m of sales Owned by the Amercian corporate Decopak, Culpitt design & manufacture cake decorations for major bakeries worldwide, who in turn supply grovery retailers. Reporting to the Commercial Director, responsibilities included generating & presenting fresh new ideas to both new and existing customers (including RHM, Kerryfoods & Victoria Foods) and developing business strategies both internally & externally, leading to the negotiation & generation of orders. Generated over £1m of sales



Scottish and Newcastle

• Food and Beverage Services
• 1 - 100 Employee

• Regional Manager

  • Sep 1998 - Jun 2004

  Responsible for the management of pubs, clubs and nightclubs with a total barrelage of over 19,000 and delivering an annual turnover of £1.3m. Advising customers on every business issue in order to create added value, creating tailormade finance packages, maintaining gross margin, ensuring volume throughputs and prospecting for business in new and exciting accounts. Responsible for the management of pubs, clubs and nightclubs with a total barrelage of over 19,000 and delivering an annual turnover of £1.3m. Advising customers on every business issue in order to create added value, creating tailormade finance packages, maintaining gross margin, ensuring volume throughputs and prospecting for business in new and exciting accounts.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Territory Manager

  • Jun 1995 - Sep 1998

  Starting as a Relief Representative, progressing to Relief in Charge after 4 months and subsequently succesfully managed a territory in the North East for over two years. Responsibilities included selling promotions, creating displays, merchandising and booking orders, calling on both direct and indirect independent retailers, multiples & cash & carry outlets Starting as a Relief Representative, progressing to Relief in Charge after 4 months and subsequently succesfully managed a territory in the North East for over two years. Responsibilities included selling promotions, creating displays, merchandising and booking orders, calling on both direct and indirect independent retailers, multiples & cash & carry outlets