Danielle Fox

Media Relations & Business Development Manager at Tourism Tofino
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Contact Information
us****@****om
(386) 825-5501
Location
CA

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Richard Haire, MA

Danielle was an excellent student in my BCIT Digital Marketing course. Course content included Website Auditing, Search Engine Optimization, Digital Advertising, Email Marketing, Video Marketing, Social Media Marketing, and Digital Analytics. She completed a very comprehensive digital marketing plan for a local business utilizing the tools and techniques learned in class. Project work was completed on time and at a professional level. The digital marketing skills that Danielle attained in this course would benefit any organization that she works with.

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Experience

    • Canada
    • Travel Arrangements
    • 1 - 100 Employee
    • Media Relations & Business Development Manager
      • Jun 2020 - Present

      • Research and recruit key travel media and influencers as determined by Tourism Tofino's tactical plan • Develops and implements the sales and marketing plans for the meetings, travel trade and education sectors • Creates and implements co-operative sales and marketing programs • Generate leads and lead room nights through direct sales initiatives • Co-ordinates and hosts buyer familiarization tours, media visits and sales events • Collaborates with members and partners • Co-ordinates and attends travel media tradeshows, marketplaces, and conferences • Services media inquiries, including image/video requests, interview set-ups and fact checking • Develops and maintains beneficial partnerships with other destination marketing organizations, government agencies, members, and travel media • Maintains records including media contacts, publications, member involvement and results tracking • Reports on monthly performance metrics • Manage departmental budget

    • Canada
    • Hospitality
    • 1 - 100 Employee
    • Group Sales & Special Events Manager
      • Jul 2012 - Jun 2020

      • Communicating with 5 internal departments to provide the appropriate information relating to the group and their role throughout the program. This includes managing and communicating with up to 40 staff members to execute corporate programs. • Responding to Guest and Group Inquiries for Meetings, Weddings, Social & Corporate Events• Creating client proposals for onsite and offsite experiences • Creating and driving business by engaging clients at trade shows, in person, over the phone and video conferencing • From 2012 to present, I was responsible for a 300% increase in our departmental gross revenues, which averages a 50% increase per year, while consistently meeting budgeted expenses and labour costs• Working with our Executive Chef to create custom menus for each group, to ensure the menu reflects the event, seasonal ingredients, as well as any dietary restrictions based on the attendees• Working with offsite partners to arrange any experiences that included offsite dining, event spaces, ocean and wildlife excursions and sport activities. Arranging transportation via aircrafts, boats and shuttles • Guiding group leader to effectively plan the event to match their vision, while suggesting the best creative options based on their desires and budget• Create Banquet Event Orders and Group Resumes • Being on and off site throughout events to ensure it is executed according to the plan, be able to make any adjustments while the group is on site, and handle any possible issues that may rise

    • The Pointe Restaurant Supervisor
      • Oct 2010 - Jun 2012

      • Effectively overseeing daily operation of the restaurant• Assisted with daily service and supported the colleagues• Performed Colleague Evaluations, performance management and assisted in colleague development• Responsible for Inventory, Ordering, Payroll, Scheduling• Worked closely with other departments at the Inn to ensure the greatest guest experience

    • Canada
    • Hospitality
    • 100 - 200 Employee
    • Housekeeping Supervisor
      • Nov 2009 - Jul 2010

      • Successfully assisted in the opening of the 377 guest room hotel in time for the 2010 Olympics • Performed quality control audits & Evaluations on each colleague while assisting in their development • Manager on duty within the department, dealt with any guest issues • Created and Maintained Par levels of Private Bar inventory • Worked closely with the Front Office in communicating guest requests • Successfully assisted in the opening of the 377 guest room hotel in time for the 2010 Olympics • Performed quality control audits & Evaluations on each colleague while assisting in their development • Manager on duty within the department, dealt with any guest issues • Created and Maintained Par levels of Private Bar inventory • Worked closely with the Front Office in communicating guest requests

Education

  • British Columbia Institute of Technology
    Certificate, Marketing Management; Public Relations
    2020 - 2022
  • Fanshawe College
    Hotel Management, Hospitality
    2005 - 2007

Community

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