Experience

Peninsula Papagayo

• Costa Rica
• Real Estate
• 1 - 100 Employee

• Director Of Public Relations

  • Oct 2021 - Present



Four Seasons Resort at Peninsula Papagayo

• Miami/Fort Lauderdale Area

• Director Of Public Relations and Communications

  • Dec 2016 - Nov 2021



Nobu Hotel Miami Beach

• Hospitality
• 1 - 100 Employee

• Director Public Relations

  • Sep 2015 - Dec 2016

  Nobu Hotel Miami Beach The Nobu Hotel delivers the unique chemistry and perfect balance of luxury, fun, craft and theater. The setting merges Eden Roc’s iconic Miami Modern architecture with an intuitive interpretation of Chef Nobu’s signature style. David Rockwell drew upon Japanese architecture and the hotel’s oceanfront location to evoke a contemporary Japanese beach house in a setting complete with Nobu private pools. The perfect hotel for food lovers with the destination Nobu Restaurant, famed Nobu in-room dining, the unique Malibu Farm restaurant and an array of special event spaces. Show less



The Setai, Miami Beach

• United States
• Hospitality
• 100 - 200 Employee

• Director of Communications

  • Sep 2014 - Sep 2015

  Strategic lead directing all marketing communications of leading luxury leisure hotel • Supervises team of 4 PR representation firms, national, regional, UK and France and creative agency to develop and execute global public relations, marketing, event and advertising programs to raise awareness and drive revenue. • Created strategic marketing plan and budget for the hotel and its outlets. • Developed brand standards and produces all marketing materials. • Manages partnerships with LHW, FH&R, Virtuoso, and Signature Travel as well as industry partnerships. • Conceptualizes and produces original campaigns and promotions, online brand management, including engagement through social media platforms and website content. • Manage all media, press and PR issues; pitches story idea to global media outlets; identifies trends that might influence PR strategies. • Active in business development and relationship building to drive business and awareness to the brand. • Participates in mentorship program, currently coaching and training three junior managers. Show less



Biltmore Hotel

• United States
• Hospitality
• 200 - 300 Employee

• Director of Marketing

  • May 2008 - Sep 2014

  Reporting to the owners, develops and implements multiple-platform sales, marketing, PR and branding strategy for independent full service, luxury hotel/resort. Reporting to the owners, develops and implements multiple-platform sales, marketing, PR and branding strategy for independent full service, luxury hotel/resort.



BOA Films

• Miami, FL

• Marketing and Distribution Manager

  • Jan 2007 - Feb 2008

  Project, development, sales, marketing and public relations for independent film company. Project, development, sales, marketing and public relations for independent film company.



A&H Sportswear

• Los Angeles, CA

• Public Relations and Marketing Manager

  • 2001 - 2007

  Full PR &marketing strategy for a fashion sportswear company with multiple brands. Prepared yearly marketing plan and budgets. Directed all marketing and public relations initiatives and oversaw creation of all collateral including catalogs, campaigns and promotions from production to copy and design. Determined and maintained brand standards. Full PR &marketing strategy for a fashion sportswear company with multiple brands. Prepared yearly marketing plan and budgets. Directed all marketing and public relations initiatives and oversaw creation of all collateral including catalogs, campaigns and promotions from production to copy and design. Determined and maintained brand standards.



J. Mendel

• Retail Apparel and Fashion
• 1 - 100 Employee

• Public Relations Manager

  • 1998 - 2001

  Strategic brief for international luxury fashion brand. Strategic brief for international luxury fashion brand.



New York Models

• Toronto, Montreal and New York

• Fashion model

  • 1993 - 1998

  Working fashion model. Working fashion model.