Danielle Culham
Associate Marketing Systems Product Manager at California Coast Credit Union- Claim this Profile
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Bio
Katie Roberts
Danielle's ability to craft effective positioning statements and talk tracks for our sales team was unparalleled. She delivered sales enablement artifacts that armed our team with powerful messaging and content and consistently elevated our team's competitive knowledge. What I loved most about working with Danielle was her constant vigilance in foreseeing ahead of time where we had a gap in knowledge or artifacts for all customer facing teams, and instead of waiting for someone to request something, began preparing and delivering these. Any company looking for a curious, organized, and intelligent product or marketing manager would be lucky to have Danielle.
Cameron Fitchett
I was very lucky to hire Danielle during a period of massive company growth at ProductPlan. Our product was expanding alongside a growing sales team, and we needed someone on the marketing team to equip our sellers with tools that would teach about our product and our target market. She came in and systematized our sales enablement program, created and organized resources tailored to specific ideal customer profiles, and constantly experimented with new ways to support growth. She was a fearless learner and never shied away from trying new things or mixing up what wasn't working. After bringing more structure and depth to our sales enablement program, she turned her attention to improving our release calendar. Our product was growing, we had hired more product managers, and we had more lines of our product to support. She ran an efficient cadence of product update campaigns, making strong use of an expansive tool kit. Content, in-app messaging, email marketing, and more. Personally, I loved working with Danielle. She was a massive source of positivity on the marketing team. She is kind, genuine, and generous with her time. I highly recommend her.
Katie Roberts
Danielle's ability to craft effective positioning statements and talk tracks for our sales team was unparalleled. She delivered sales enablement artifacts that armed our team with powerful messaging and content and consistently elevated our team's competitive knowledge. What I loved most about working with Danielle was her constant vigilance in foreseeing ahead of time where we had a gap in knowledge or artifacts for all customer facing teams, and instead of waiting for someone to request something, began preparing and delivering these. Any company looking for a curious, organized, and intelligent product or marketing manager would be lucky to have Danielle.
Cameron Fitchett
I was very lucky to hire Danielle during a period of massive company growth at ProductPlan. Our product was expanding alongside a growing sales team, and we needed someone on the marketing team to equip our sellers with tools that would teach about our product and our target market. She came in and systematized our sales enablement program, created and organized resources tailored to specific ideal customer profiles, and constantly experimented with new ways to support growth. She was a fearless learner and never shied away from trying new things or mixing up what wasn't working. After bringing more structure and depth to our sales enablement program, she turned her attention to improving our release calendar. Our product was growing, we had hired more product managers, and we had more lines of our product to support. She ran an efficient cadence of product update campaigns, making strong use of an expansive tool kit. Content, in-app messaging, email marketing, and more. Personally, I loved working with Danielle. She was a massive source of positivity on the marketing team. She is kind, genuine, and generous with her time. I highly recommend her.
Katie Roberts
Danielle's ability to craft effective positioning statements and talk tracks for our sales team was unparalleled. She delivered sales enablement artifacts that armed our team with powerful messaging and content and consistently elevated our team's competitive knowledge. What I loved most about working with Danielle was her constant vigilance in foreseeing ahead of time where we had a gap in knowledge or artifacts for all customer facing teams, and instead of waiting for someone to request something, began preparing and delivering these. Any company looking for a curious, organized, and intelligent product or marketing manager would be lucky to have Danielle.
Cameron Fitchett
I was very lucky to hire Danielle during a period of massive company growth at ProductPlan. Our product was expanding alongside a growing sales team, and we needed someone on the marketing team to equip our sellers with tools that would teach about our product and our target market. She came in and systematized our sales enablement program, created and organized resources tailored to specific ideal customer profiles, and constantly experimented with new ways to support growth. She was a fearless learner and never shied away from trying new things or mixing up what wasn't working. After bringing more structure and depth to our sales enablement program, she turned her attention to improving our release calendar. Our product was growing, we had hired more product managers, and we had more lines of our product to support. She ran an efficient cadence of product update campaigns, making strong use of an expansive tool kit. Content, in-app messaging, email marketing, and more. Personally, I loved working with Danielle. She was a massive source of positivity on the marketing team. She is kind, genuine, and generous with her time. I highly recommend her.
Katie Roberts
Danielle's ability to craft effective positioning statements and talk tracks for our sales team was unparalleled. She delivered sales enablement artifacts that armed our team with powerful messaging and content and consistently elevated our team's competitive knowledge. What I loved most about working with Danielle was her constant vigilance in foreseeing ahead of time where we had a gap in knowledge or artifacts for all customer facing teams, and instead of waiting for someone to request something, began preparing and delivering these. Any company looking for a curious, organized, and intelligent product or marketing manager would be lucky to have Danielle.
Cameron Fitchett
I was very lucky to hire Danielle during a period of massive company growth at ProductPlan. Our product was expanding alongside a growing sales team, and we needed someone on the marketing team to equip our sellers with tools that would teach about our product and our target market. She came in and systematized our sales enablement program, created and organized resources tailored to specific ideal customer profiles, and constantly experimented with new ways to support growth. She was a fearless learner and never shied away from trying new things or mixing up what wasn't working. After bringing more structure and depth to our sales enablement program, she turned her attention to improving our release calendar. Our product was growing, we had hired more product managers, and we had more lines of our product to support. She ran an efficient cadence of product update campaigns, making strong use of an expansive tool kit. Content, in-app messaging, email marketing, and more. Personally, I loved working with Danielle. She was a massive source of positivity on the marketing team. She is kind, genuine, and generous with her time. I highly recommend her.
Credentials
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Product Management Industry Professional Certification
ProductPlanJan, 2023- Nov, 2024 -
Optimal Product Management and Product Marketing
The 280 GroupNov, 2018- Nov, 2024
Experience
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California Coast Credit Union
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United States
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Banking
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300 - 400 Employee
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Associate Marketing Systems Product Manager
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May 2023 - Present
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ProductPlan
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United States
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Software Development
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1 - 100 Employee
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Associate Product Marketing Manager
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Mar 2022 - Apr 2023
•Managed the go to market strategy and customer communications for all external company releases with minimal support. •Developed key buyer personas. Identified the challenges of each persona, “why” our solution solves their problems and owned the specific product level product messaging to help drive adoption. •Created and delivered sales enablement content to improve the company’s product positioning in the sales cycle. •Worked cross functionally with Sales Engineering, Customer Success and Support to determine content gaps, and worked with the graphic designer (Creative) to deliver customer facing collateral/assets. •Researched and documented the company's competition to inform and enable customer facing teams messaging. •Managed company customer target personas used to provide near real time feedback for sales engagements •Developed a webinar campaign along with a video brief and script introducing the company’s end-to-end solution that was designed to create a targeted and personalized experience for registrants •Provided feedback on company generated industry content including ebooks, blog posts, and webinars. Show less
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IntelliGuard® Intelligent Inventory Solutions
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United States
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Medical Equipment Manufacturing
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1 - 100 Employee
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Product Marketing Manager
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May 2021 - Mar 2022
•Responsible for the digital marketing strategy for Intelliguard’s enterprise of products, including the creative content for product promotion.•Collaborate with creative and PR agencies to create product marketing content. Communicate internal strategy and ideas of messaging to determine a creative and marketing plan for execution.•Ownership role for organizing an educational webinar series. Managed all aspects from brainstorming topics to creating content and organizing pre-webinar activities with industry leaders.•Responsible for supporting the sales team and distribution partners by providing product training, literature, and marketing campaigns to capture new customer prospects. •Maintain and update product sell sheets and marketing brochures to ensure product information is up to date and accurate.•Responsible for the organization and execution of all tasks associated with tradeshows and work closely with management to establish trade show strategies and booth design elements. Show less
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Product Manager
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Jan 2018 - May 2021
•Gathered and completed product requirements and user stories for the launch of the second-generation Vendor Managed Inventory product with a migration to a cloud-based architecture. Collaborated daily with software development to create mockups during the product development phase. Participated in quality testing and user acceptance testing. Completed training curriculum including content for training internal customer team and our customer. •As part of the second-generation launch, completed our company’s first Product Launch Guide detailing specifics such as market overview, product offering, competitive information, collateral and training documents.•Conducted customer conversations for feedback to deliver product improvements, following through to ensure customer requirements were executed as requested. •Worked alongside the Program Manager to onboard Vendor Managed Inventory customers including customer site visits for installation support and product training Show less
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Associate Product Manager
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Apr 2015 - Jan 2018
•Responsible for Product Managing three products including the Smart Cabinet, Vendor Managed Inventory, Pharmacy and Logbook products. This included creating product requirements, working with customer support to provide service and troubleshoot product issues and led product meetings of cross-functional teams with hardware, software development, quality to enhance products to achieve a full understanding of project timelines and discuss product issues and enhancements.•Engaged customer support to assist with customer product launch efforts and improved communication. •Responsible for leading weekly customer calls, created, managed, and presented all product documentation including Product Requirements, Product Training, and Sales Tools•Contributed to Product Marketing by providing topics and content for blog posts, company newsletter and collateral.•Completed two video scripts and participated as the voice over to create product training videos with a creative consultant. Videos were completed and delivered prior to the expected due date. Show less
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Marketing Coordinator
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Jun 2014 - Apr 2015
•Managed the company’s tradeshow calendar and organized 15 trade shows for the year. Worked with the Director of Marketing to create booth properties from the creative design to hardware, organized and tested all products to ensure they were working and attended trade shows to provide product demonstrations based on my knowledge of all company products.•Created a briefing book for all tradeshow attendees containing schedules, all booth property logistics, flight and hotel information.•Managed and coordinated all demo product hardware for on-site customer demonstrations. Show less
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Operations Assistant
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Oct 2010 - Jun 2014
•Owned and created quality documentation including SOPs, Job Descriptions, Product Operation Manuals, Product Instructions for Use. Managed the change control process and released new revisions and initial release documentation in a timely manner.•On-Call Customer Service representative responsible for Software, Hardware maintenance, customer relationships, and on-site support.
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Education
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2005 - 2009
Oregon State University
Bachelor’s Degree, Public Health Education and Promotion
Community
