Experience

Hotondo Homes

• Australia
• Construction
• 1 - 100 Employee

• Marketing Specialist

  • Jul 2022 - Present

  * Providing recommendations and advice to franchisees on their local marketing plans * Enhancing franchisee engagement with the marketing program * Managing all requests from franchisees to the marketing team (graphic design, EDMs, social media, radio scripts etc.) and ensuring that the resulting assets are delivered in a timely and professional manner * Overseeing third parties (e.g. SEO) to ensure maximum local exposure for the franchisees * Local events planning and management * Reporting of findings and recommendations to franchisees Show less



Anyone for Copy?

• Founder & Owner

  • Dec 2016 - Present

  Freelance copywriting, proofreading & editing services. Compelling words to capture your target audience and ensure your business stands out from the crowd. http://www.anyoneforcopy.com.au/ Freelance copywriting, proofreading & editing services. Compelling words to capture your target audience and ensure your business stands out from the crowd. http://www.anyoneforcopy.com.au/


MOR Boutique
• Australia
• Manufacturing
• 1 - 100 Employee
• Brand & Marketing Manager

  • Jun 2020 - May 2021


Vicinity Centres

• Australia
• Real Estate
• 700 & Above Employee

• Guest Experience Manager (DFO Moorabbin)

  • Dec 2018 - May 2020

  * Delivery of the centre's Guest Experience strategy * Management of the Customer Service team and desk * Internal & external Guest Experience communication * Delivering excellence in customer-facing communications & services * Delivery of the centre's Guest Experience strategy * Management of the Customer Service team and desk * Internal & external Guest Experience communication * Delivering excellence in customer-facing communications & services



Jasnor (Australia) Pty Ltd

• Australia
• Wholesale Import and Export
• 1 - 100 Employee

• Marketing & Trade Fair Coordinator

  • Jan 2016 - Sep 2018

  • Overseeing Trade Fair planning & preparation • Managing company showroom & sales agent samples • Assisting with product launches, trade marketing activities and PR activities • Preparing sales & marketing documents, including brand presentations and product lists • Developing/editing website content, images & product descriptions • Developing social media content & strategies • Preparing weekly internal newsletter • Managing consumer enquiries • Post-campaign reporting & analysis Show less



Central Ventures Pty Ltd

• Marketing & PR Assistant

  • Jun 2015 - Sep 2015

  • Writing formal press releases and distributing to targeted media contacts. • Providing art direction (creative briefs including copy) for Graphic Design. • Establishing brand-appropriate contacts for cross-promotional opportunities, and project managing said brand partnerships from conception to execution & evaluation. • Assisting with the development of social media strategies (in particular; growth campaigns, brand collaborations and seeding). • Developing targeted eDMs for a broad range of branded activities such as promotions, competitions, events and lifestyle pieces. • Developing website content, including product descriptions. • Post-campaign reporting & analysis. Show less



Crabtree & Evelyn

• United Kingdom
• Personal Care Product Manufacturing
• 200 - 300 Employee

• • Mar 2011 - May 2015

  • Managing & driving all facets of the Crabtree & Evelyn customer loyalty program (acquisition, retention & reactivation).• Delivering a complete marketing calendar of key events & promotions for all channels, and driving these promotions from conception to execution & evaluation. Liaising with various stake-holders (both internal & external) to ensure said projects are completed on time and within budget.• Providing in-depth creative briefs (including copy writing) to Graphic Design, and undertaking extensive proofing of all forms of communication. Liaising with external agencies where applicable.• Developing and communicating detailed procedure packs, training manuals and associated marketing collateral to ensure successful execution of all Crabtree & Evelyn promotions & events at store level. • Establishing brand-appropriate contacts for cross-promotional opportunities / joint ventures, and project managing said brand partnerships from conception to execution & evaluation.• Assisting with media call-outs, collaborations and other PR activities.• Promotional reporting for both local and global markets. Show less

• • Nov 2007 - Mar 2011

  • Managing, coaching and developing teams of up to ten staff members.• Designing and implementing internal sales initiatives to drive KPIs whilst increasing staff morale and rewarding individual & team achievements.• Meeting and exceeding sales targets.• Exceptional customer service and a commitment to building customer loyalty through our internal program.• Rostering, costing and constant re-evaluating of staff hours to keep within budget yet also suit the store's trading patterns.• Planning/preparing for and executing major sales events / promotional activities within the store.• Undertaking staff appraisals of permanent staff members.• Extensive visual merchandising.• Completing regular stocktakes. Show less