Experience

THREE SIX FIVE Salon Group - Paul Mitchell® Australia

• Australia
• Consumer Goods
• 1 - 100 Employee

• Head of Marketing

  • Sep 2022 - Present



Brand Solutions Australia

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Brand Manager

  • Jan 2020 - Sep 2022



Self-employed

• Melbourne, Australia

• Freelance Marketing Consultant

  • Sep 2017 - Oct 2019



One Collective Group

• Business Manager

  • Mar 2015 - Sep 2017



Valcorp Fine Foods

• Brand Manager- Lavazza A Modo Mio

  • Jan 2012 - Mar 2015



Heritage Brands

• Brand Manager- Australis

  • Jan 2008 - Dec 2011

  · Strategic brand development for a portfolio of brands; Australis , Hello Kitty Cosmetics (launched Oct 2011) and Mode cosmetics · Management of annual A&P budgets, sales forecasting and market analysis · Development and implementation of all marketing initiatives and campaigns, ATL, BTL and digital · New product development; initiate and manage development from brief to launch · All brand communication and packaging copy writing, editing and finalising · Development and management of product lifecycles, stands and merchandising and POS Show less



Fiskars Brands Australia

• Marketing Coordinator

  • Mar 2006 - Jan 2008

  - Carry out all marketing activities in all Fiskars product categories: craft, garden, outdoor recreation · Product management of craft category · Manage all product planning aspects in craft such as product life cycle, differentiation, positioning and channel management and packaging · Manage one to one communication with end consumers through all trade/consumer shows in all categories, managing PR activities, sponsorships and consumer database - Carry out all marketing activities in all Fiskars product categories: craft, garden, outdoor recreation · Product management of craft category · Manage all product planning aspects in craft such as product life cycle, differentiation, positioning and channel management and packaging · Manage one to one communication with end consumers through all trade/consumer shows in all categories, managing PR activities, sponsorships and consumer database



Australian Pharmaceutical Industries (API)

• Australia
• Retail
• 400 - 500 Employee

• Marketing Coordinator

  • Aug 2003 - Feb 2006