Experience

The Tweed Tourism Company

• Australia
• Advertising Services
• 1 - 100 Employee

• Director

  • Oct 2018 - Present



DR Tourism

• Director

  • Jan 2015 - Present

  In partnership with Robbie Cornelius, DR Tourism offers tourism operators, accommodation providers and associated services with a one stop shop for tourism development, specialising in marketing strategy, PR and domestic and international trade development. Based in one of the fastest growing regions in Queensland, the Fraser Coast, DR Tourism has long standing relationships with key operators on the Fraser Coast, as well as with key tourism stakeholders nationally and internationally. The tourism products represented by DR Tourism are chosen carefully in order to ensure that all products represented are able to compliment each other and work together in a collaborative manner in order to maximise sales and marketing ambitions and achieve the sales objectives of our client base. DR Tourism will fulfil the needs of our clients through expert tourism industry knowledge, strong existing relationships within the industry and an outstanding return on investment. We continue to develop and maintain long term relationships based on trust and loyalty.



Fraser Coast Opportunities

• Travel Arrangements
• 1 - 100 Employee

• Marketing Manager

  • Oct 2013 - Nov 2014



Regional Development Australia Wide Bay Burnett

• Australia
• Government Administration

• FIFO Coordinator

  • Sep 2012 - Oct 2013

  My role as FIFO Coordinator at Regional Development Australia Wide Bay Burnett includes: - Identifying the potential FIFO workforce in the WBB region and establishing a pathway to link this workforce to mining, construction and infrastructure jobs required by existing and emerging resources projects in Gladstone, Surat Basin, Bowen Basin and Galilee Basin; - Working with resources enterprises, local employment services providers and registered training organisations to facilitate the selection and gap training of unemployed FIFO job seekers; - Linking mining companies with airline and airport services to facilitate the connection of FIFO workers to remote worksites; (d) Gathering qualitative data on WBB region’s workforce demographic, capacity and engagement prior to commencement of the WBB FIFO coordinator and provide this information to RDA WBB for use as a benchmark to measure the outcomes of the coordinator; - Marketing the existing skills and capacity of the region to resource organisations in Australia as a point of hire and market the destination to resource organisations and their personnel as a lifestyle destination and a point of hire and help forge connections with local organisations as required; - Establishing forums and processes of engagement that enhance the employability of suitable WBB FIFO candidates by resource companies; - Developing and implementing and Investment Attraction Marketing Campaign to attract resource sector related investment as well as skilled workers and their families to relocate to the region; and - Developing and implementing a strategy to support the ongoing sustainability of the outcomes developed from the project. During my tenure I developed and published a number of research and strategic documents to support the FIFO case for the Wide Bay Burnett. - Workforce Mobility Study - Resource Sector Community Impact Study - Resource Sector Economic Impact Study - Regional Mobile Workforce Strategy and Implementation Plan



Tourism Fraser Coast

• Australia
• Travel Arrangements
• 1 - 100 Employee

• Marketing & Media Manager

  • Sep 2010 - Sep 2012

  As the Marketing & Media Manager for the Regional Tourism Organisation Tourism Fraser Coast, I was responsible for the marketing and promotion of the region to the domestic and international markets. As a member based organisation, this multi-faceted role involved representing numerous stakeholders to both trade and consumer markets. This was achieved through the development and implementation of marketing strategies, whilst meeting the needs of a diverse client base. Key Roles and Responsibilities - Implement and further develop the Fraser Coast Marketing Plan; - Conduct training sessions for all media, product managers, travel agents and sales staff via in-market domestic and international sales trips; - Coordinate and attend trade and consumer shows; - Produce the annual publication of the Fraser Coast Holiday Planner; - Liaise with local, state, federal and international tourism organisations, associations and governments bodies to assist in the promotion of the Fraser Coast Region; - Coordinate both media and trade familiarisations; - Coordinate and manage the development, maintenance and promotion of the Tourism Fraser Coast consumer website and all social media sites; - Develop and implement a Digital Marketing Strategy; - Coordinate the production of campaign specific, regional and special interest publications; - Liaise with local tourism organisations regarding all marketing and promotional campaigns and maintain close communication with Visitor Information Centre Managers; - Instigate Networking Functions and Workshops / Seminars; in particular a Domestic and Internationally Ready Program for members and prospective members; - Prepare monthly reports on marketing activities for the Chief Executive Office and Board of Directors; and - Provide industry support and advise and organise Tourism Advisory Group meetings.



The Fraser Island Company

• Reservations, Sales & Marketing Manager

  • Apr 2002 - May 2010

  In my eight years with The Fraser Island Company, a tourism business operating tours and resorts on Fraser Island; I had the opportunity to work my way up from Administration Officer, to Reservations Manager and then to Reservations, Sales and Marketing Manager. As a key member of the management team, I was responsible for the International and Domestic Sales & Marketing of all The Fraser Island Company’s products, as well as manage the Reservations Department. Key Roles and Responsibilities - Develop and maintain relationships with key industry partners to increase product awareness and brochure placement; - Conduct training sessions for all media, product managers, travel agents and sales staff via in market domestic and international sales trips and attend trade and consumer shows; - Negotiate contracts and rates with Inbound Tour Operators, Wholesalers, Suppliers and domestic and international agents; - Liaise with local, state, federal and international tourism organisations to assist in the promotion of the Fraser Coast Region and co-ordinate both media and trade familiarisations; - Oversee the smooth operation of all touring and accommodation reservations for The Fraser Island Company; - Maximise yield and effectively manage allotments; - Monitor and manage accounts payable; and - Manage, train and mentor Front Office Reservations Staff and Sales Team.