Experience

The Reynolds Team of Compass, Realtors

• United States
• Real Estate
• 1 - 100 Employee

• Digital Marketing Specialist

  • Nov 2021 - Present

  • Developed and executed highly effective digital advertising campaigns, driving lead generation and achieving business objectives. • Utilized social media marketing tools to establish and maintain a strong brand identity, fostering brand awareness and customer loyalty. • Conducted comprehensive analysis of digital marketing and social media strategies, identifying areas for improvement and recommending strategic solutions. • Stayed abreast of social media trends, conducting research to identify opportunities for enhancing performance and adjusting strategies accordingly. • Established key performance indicators (KPIs) for social media campaigns, monitoring and tracking follower growth, engagement rates, and other metrics. • Developed and scheduled compelling monthly e-newsletters, weekly emails, and quarterly/holiday e-cards, ensuring effective client communication. • Generated insightful monthly reports on web traffic and return on investment (ROI), enabling data-driven decision-making and assessing marketing effectiveness. • Provided training to a team of 15-20 realtors on social media best practices, empowering them to support lead generation efforts. • Leveraged SEO best practices, keywords, and geotagging to write daily blogs, driving website traffic and improving search engine rankings. • Optimized all marketing channels through A/B testing and industry best practices, resulting in significant increases in impressions, views, and followers. Notably, grew YouTube channel subscribers from 120 to 2,000 within a year. • Kept abreast of industry changes by following key marketing figures, reading daily newsletters, taking online strategy classes, and actively participating in marketing conferences. Show less



Yelp

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Associate Account Executive

  • Apr 2021 - Nov 2021

  • Became an expert in Yelp’s advertising solutions and adapted product recommendations quickly to suit client needs. • Became an expert in Yelp’s advertising solutions and adapted product recommendations quickly to suit client needs.



JM&A Group

• United States
• Motor Vehicle Manufacturing
• 300 - 400 Employee

• ACE Specialist

  • Aug 2019 - Mar 2021

  • Prospecting through outbound and inbound phone calls to reconnect with previous customers and bring in new business. • Use objection handling techniques to sell cars, parts, and accessories- experience with various brands including luxury sales. • Work as a Finance manager selling Finance and Insurance products as well as closing customers on car payments. • Analyze relationship credit profile and provide financing guidance to prospective customers. • Manage relationships with financing institutions to secure competitive rates. • Review and process finance and lease contracts with attention to detail to ensure timely approval. • Ensure each transaction adhered to federal, state, and local regulations. Show less



University of Virginia

• United States
• Higher Education
• 700 & Above Employee

• Career Center Marketing Intern

  • Jan 2017 - Dec 2018

  • Developed unique, interesting and engaging content for a range of social media platforms including Twitter, Facebook, and Instagram- ultimately increasing student engagement by 23%.• Monitored and evaluated email analytics to recommend proactive adjustments to strategies. • Facilitated in the coordination of monthly and quarterly networking events such as career and internship fairs, employer nights, and student exploration seminars.

• Career Center Employer Relations Intern

  • Jan 2016 - Dec 2016

  • Organized and redesigned over 45 interview rooms to facilitate the interview process.• Worked personally with employers to ensure a positive and simple experience.• Filed and systematized data from past interviews to streamline the hiring process while handling confidential information with discretion.



Foresters Financial

• Canada
• Financial Services
• 700 & Above Employee

• Financial Representative Intern

  • Jun 2018 - Aug 2018

  • Engaged in weekly meetings and compliance calls, gaining a better understanding of the daily responsibilities as an investment representative. • Mastered advanced financial concepts and participated in real-time collaboration with representatives to construct personalized financial solutions for hypothetical clients. • Presented final illustration of mock client project to management using presentation and client engagement skills refined throughout the internship. • Engaged in weekly meetings and compliance calls, gaining a better understanding of the daily responsibilities as an investment representative. • Mastered advanced financial concepts and participated in real-time collaboration with representatives to construct personalized financial solutions for hypothetical clients. • Presented final illustration of mock client project to management using presentation and client engagement skills refined throughout the internship.