Danielle Aldén
co-COO & Head of Media Measurements at MMS Mediamätning i Skandinavien- Claim this Profile
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Bio
Experience
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Mediamätning i Skandinavien
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Sweden
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Broadcast Media Production and Distribution
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1 - 100 Employee
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co-COO & Head of Media Measurements
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Sep 2022 - Present
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Head of Media Measurements
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Jan 2018 - Aug 2022
I currently have the great pleasure to lead the media measurement team at MMS AB. We mainly develop the measurement methods, surveys and models that the Swedish TV- and online video currency is based on. The team consists of project managers, statisticians and various types of specialists, approximately 12 people.
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Head of Broadcast Measurements
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Oct 2012 - Dec 2017
As head of broadcast measurements, I oversaw the TV-measurement that the Swedish TV-currency is based on. Our main task was to develop the TV-measurement but still ensure the quality of existing product. The team consisted of project managers, statisticians and various types of specialists, approximately 5 people.
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Project manager
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Apr 2010 - Oct 2012
As project manager I led several different types of projects both in developing TV-measurements and running surveys, from setting up a questionnaire to presenting the results to clients. In parallel with the project management, one of my main tasks was to ensure the quality on the TV-measurements.
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Project and production assistant
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May 2008 - Mar 2010
As project and production assistant I was part of the team that handled the daily production at MMS which meant doing QC on metadata. I also assisted the project managers with different tasks in various projects.
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Massimo Dutti
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Stockholm, Sverige
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Store Clerk
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Oct 2006 - Jun 2008
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ICA Supermarket Esplanad
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Stockholm, Sverige
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Store Clerk
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Aug 2003 - Aug 2006
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Education
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Södertörns högskola
Bachelor´s degree with a major in Media Technology, ICT, Media and Design -
Uppsala universitet
The science of design -
Brännkyrka gymnasium
Natural Science program