Experience

Pinsent Masons

• United Kingdom
• Law Practice
• 700 & Above Employee

• Digital Marketing Senior Executive

  • Sep 2023 - Present

  Glasgow, Scotland, United Kingdom

• Digital Content Executive

  • 2017 - Oct 2023

  Glasgow, United Kingdom Key Responsibilities include: • Processing content updates received from stakeholders across the firm. This includes developing and working through pre-publication checklists to ensure contributions are consistent with the firm's content strategy, and working with content authors to bring contributions 'on strategy' where required • Optimising content ensuring the taxonomy/tagging is applied fully to all content, thereby ensuring it is 'surfaced' on all relevant areas of the… Show more Key Responsibilities include: • Processing content updates received from stakeholders across the firm. This includes developing and working through pre-publication checklists to ensure contributions are consistent with the firm's content strategy, and working with content authors to bring contributions 'on strategy' where required • Optimising content ensuring the taxonomy/tagging is applied fully to all content, thereby ensuring it is 'surfaced' on all relevant areas of the site • Facilitating translation where necessary / appropriate • Supporting basic administration of the CMS (eg creating new folders consistent with the firm's information architecture) • Identification and escalation of site/CMS issues • Monitoring the website mailbox and ensure timely responses to all enquiries • Monitoring, reporting and resolution of issues which occur on the website • Ensuring content is actively managed to ensure its timeliness and relevance, liaising with colleagues where appropriate for updates or deleting/archiving if necessary • Creation, proof-reading and administration of the firm's weekly email newsletter. Process requests to be added to or taken off the mailing list • From time to time, supporting with upload and lawyer approval of Out-Law news stories, guides, analyses and legal updates. • Support the firm's PR team in maintaining the firm's presence across agreed social media channels. This includes the use of Photoshop to design assets such as LinkedIn banners, Twitter images, etc. Professional/Technical Skills • Digital skills including use of content management systems. • Experience of PhotoShop, Google Analytics, social media platforms. • Excellent organisational, communication and administrative skills • Proven ability to use own initiative and work without supervision • Meticulous eye for detail and accuracy • Graphic design experience • Good IT skills – knowledge of Microsoft Word, Excel, PowerPoint and Outlook.

• Website Coordinator

  • Oct 2013 - Sep 2017

  Greater Glasgow Area



DanYELL

• Creator of DanYELL

  • Jan 2011 - Present

  Glasgow, United Kingdom - Designs contemporary surface patterns for greetings cards, invitations, fashion accessories and bespoke art work. - All patterns are hand drawn and manipulated using Adobe Photoshop. -Creates content for website and online store. - Engages customers through DanYELL’s social networking pages; Facebook and Twitter. - Currently creating content for DanYELL’s new website which includes a mobile optimised site. - Very interested in collaborations and freelance… Show more - Designs contemporary surface patterns for greetings cards, invitations, fashion accessories and bespoke art work. - All patterns are hand drawn and manipulated using Adobe Photoshop. -Creates content for website and online store. - Engages customers through DanYELL’s social networking pages; Facebook and Twitter. - Currently creating content for DanYELL’s new website which includes a mobile optimised site. - Very interested in collaborations and freelance work. Show less



The Wrap Life

• Freelance Surface Pattern Designer

  • Jun 2014 - Dec 2014

  Glasgow, United Kingdom DanYELL will be creating bespoke surface pattern designs for US fashion head scarf company, The Wrap Life. www.shopwraplife.com



Lampara

• Design Services
• 1 - 100 Employee

• Freelance Textile Designer

  • Sep 2013 - Apr 2014

  Glasgow, United Kingdom DanYELL collaborated with Lampara, a new on-line boutique selling high quality handmade drum lampshades. All digitally printed designs were exclusive to the brand. "All of our designs are carefully selected and licensed by some of Britain's leading pattern, print, and textile designers."- Diane Wilson-Founder. Have a look here: http://www.lampara.co.uk/dan-yell/4578401429



schuh

• United Kingdom
• Retail
• 700 & Above Employee

• Online Project Co-ordinator

  • Mar 2012 - Oct 2013

  - Part of the schuh Online Development team, working directly with the Head of E-Commerce, Online Development Manager and UX Designer. - Contribute to the development of the website by putting forward creative ideas and seeing the projects through from initial idea to setting live on the schuh main site, Irish site, schuh international, mobile site, tablet site and iPhone app. - Exposed to project management. - Responsible for the organisation of meetings within the E-Commerce… Show more - Part of the schuh Online Development team, working directly with the Head of E-Commerce, Online Development Manager and UX Designer. - Contribute to the development of the website by putting forward creative ideas and seeing the projects through from initial idea to setting live on the schuh main site, Irish site, schuh international, mobile site, tablet site and iPhone app. - Exposed to project management. - Responsible for the organisation of meetings within the E-Commerce department. - Research competitor websites and the latest online and mobile technologies. - Experience using analytics packages Omniture, Google Analytics and Test and Target to keep track of overall online performance and tests we carry out on the site. - Work closely with the Digital Marketing, Web Editorial, Marketing, Customer Service and Internet Development teams to ensure all projects meet their deadlines. - Chair Online Development meetings on a weekly basis, gathering the appropriate information from teams within the business. - Growing involvement in usability and user experience with in the company.

• E-commerce Trainee

  • Apr 2011 - Mar 2012

• Site Content Editor

  • Jul 2009 - Mar 2011

  - Responsible for the general merchandising of the schuh website (UK and R.O.I) - Creating engaging product content for schuh on-line customers, on a daily basis. - Liaise with Buying and Merchandising team, discussing trends and creating mood boards. - Responsible for schuh Facebook: Daily posts provoking fan interaction and building recognition. Creating and hosting competitions. - Work closely with in-house photographers, ensuring product is shot to its best… Show more - Responsible for the general merchandising of the schuh website (UK and R.O.I) - Creating engaging product content for schuh on-line customers, on a daily basis. - Liaise with Buying and Merchandising team, discussing trends and creating mood boards. - Responsible for schuh Facebook: Daily posts provoking fan interaction and building recognition. Creating and hosting competitions. - Work closely with in-house photographers, ensuring product is shot to its best potential. - Selecting product and creating themes for schuh collections. - Attending and contributing to weekly meetings with Head of E-Commerce, Site Content Manager and Graphic/ Marketing team. - Liaise with graphic designers aiding with the creation of website banners.



THE TOP PROJECT

• Printed Textile Designer

  • 2011 - Dec 2012

  Glasgow, United Kingdom Exciting new collaboration with fashion designer Niki Taylor at The Top Project, where I designed digital prints for a range of high end silk garments. Other key areas: - Researching seasonal pattern and colour trends. - Working to tight deadlines. - Swift and regular communication with lead designer. - Altering designs if and when required.



Standfast &Barracks

• Design Co-ordinator

  • Aug 2008 - Jul 2009

  Lancaster, United Kingdom - Working directly with designers from a wide range of established textile design companies from Europe and the US, digitally colouring and printing their seasonal collections. - Visiting textile archives. - Organising all digitally printed samples and bulk orders and ensuring delivery deadlines are met. - Work directly with the Design Director, Senior Colourist and Production Manager to ensure all sample work is produced to the highest standard.



Standfast & Barracks

• CAD Colourist

  • Jul 2007 - Jun 2008

  Lancaster, United Kingdom - Responsible for the digital colouration of seasonal collections for established design companies, such as Liberty of London, Sanderson, Zoffany and Designers Guild. - Working directly with the Senior Colourist, Design Director and Production Manager. - Liaising with clients on a daily basis, sustaining strong customer relationships. - Maintaining and handling Stork Sapphire Digital Printers. - Aid with design ideas and work on major projects which exhibit in… Show more - Responsible for the digital colouration of seasonal collections for established design companies, such as Liberty of London, Sanderson, Zoffany and Designers Guild. - Working directly with the Senior Colourist, Design Director and Production Manager. - Liaising with clients on a daily basis, sustaining strong customer relationships. - Maintaining and handling Stork Sapphire Digital Printers. - Aid with design ideas and work on major projects which exhibit in renowned interior textile shows such as Decosit in Brussels. - Creation of seasonal mood/ theme boards for collections. - Working to strict deadlines in a fast paced environment. Show less



Centre of Advanced Textiles- Glasgow School of Art

• Work placement

  • 2006 - 2007

  - Contributing to projects and briefs set by clients, who include Julie Verhoeven, Gilles Deacon, Mulberry, Timerous Beasties, Topshop and Circle Line. - Assisting students with any queries. - Re- touching original art work through the use of Photoshop. - Re-creating colour ways and re-touching designs by classic textile designers Lucienne Day and Robert Stewart. - Arranging designs and art work in to repeat pattern for production. - Gathering and sourcing… Show more - Contributing to projects and briefs set by clients, who include Julie Verhoeven, Gilles Deacon, Mulberry, Timerous Beasties, Topshop and Circle Line. - Assisting students with any queries. - Re- touching original art work through the use of Photoshop. - Re-creating colour ways and re-touching designs by classic textile designers Lucienne Day and Robert Stewart. - Arranging designs and art work in to repeat pattern for production. - Gathering and sourcing fabric swatches. - Producing colour swatches. - Handling digital printers and preparing them for print. - Steaming fabric after printing. - Working to strict deadlines. Show less