Manager, Insights and Strategy

• Apr 2022 - Present

Research Program Manager, Market Research & Analytics

• Jan 2019 - Apr 2022

Proactively recognized the need and secured funding for a competitive advertising tracking program. Transformed creative monitoring and ad spend data collection process, increasing ROI by reducing costs, improving quality of insights, and bringing more analysis in-house. Expanded responsibilities in ad testing and managing vendor partnerships.

Analyst, Market Research & Analytics

• Feb 2017 - Jan 2019

Managed ad testing analysis for Master Brand, Cloud, and Watson. Incorporated diverse data sets (e.g. ad spend, brand tracker, and advertising insights) into cohesive story lines for monthly executive strategy meetings. Designed and developed interactive dashboards to increase activation of brand tracker results.

Digital Marketing Intern

• Sep 2016 - Dec 2016

• Assisted with fulfillment of marketing offers by developing content & implementing SEO and analytics for clients’ websites. • Performed analysis of marketing and sales data through Google Analytics. • Assisted with fulfillment of marketing offers by developing content & implementing SEO and analytics for clients’ websites. • Performed analysis of marketing and sales data through Google Analytics.

Marketing and Business Development Associate

• May 2016 - Aug 2016

• Worked directly with marketing and business directors to evaluate tactics and opportunities for overall business development. • Managed and executed social media postings, blog writings, promotions, and public and private events calendars through Wordpress and MailChimp. • Updated database of potential members, events, and sponsorships through the CRM database, Insightly. • Worked directly with marketing and business directors to evaluate tactics and opportunities for overall business development. • Managed and executed social media postings, blog writings, promotions, and public and private events calendars through Wordpress and MailChimp. • Updated database of potential members, events, and sponsorships through the CRM database, Insightly.

Lead Intern

• Sep 2015 - Dec 2015

• Created the marketing plan and implemented sales strategy to sell the lifestyle experience brand in local establishments. • Recruited and delegated marketing tasks to a team of five interns. • Generated social media marketing schedule focusing on building up brand image through guerilla marketing tactics. • Created the marketing plan and implemented sales strategy to sell the lifestyle experience brand in local establishments. • Recruited and delegated marketing tasks to a team of five interns. • Generated social media marketing schedule focusing on building up brand image through guerilla marketing tactics.

Intern

• Jan 2015 - Apr 2015

• Developed a succinct market research survey to understand tutoring market in Gainesville. • Utilized guerilla-marketing efforts to promote and improve brand awareness amongst students. • Consolidated the market research and presented recommendations and research reports to senior management. • Developed a succinct market research survey to understand tutoring market in Gainesville. • Utilized guerilla-marketing efforts to promote and improve brand awareness amongst students. • Consolidated the market research and presented recommendations and research reports to senior management.

Intern

• Jun 2014 - Aug 2014

• Managed and maintained client information in the company CRM database. • Put company into contact with smaller firms and individual clients for market outreach. • Assigned NAICS codes to categorize people and companies into specific industries for easier searches within the database • Managed and maintained client information in the company CRM database. • Put company into contact with smaller firms and individual clients for market outreach. • Assigned NAICS codes to categorize people and companies into specific industries for easier searches within the database

Group Leader

• Jun 2013 - Aug 2013

• Led a group of five cabin leaders for a division of more than 50 campers ages 15-16 during an eight- week session. • Responsible for the direct safety and supervision of the oldest children in the camp during all activities, trips and overnight programs. • Worked directly with the owner and directors in planning and implementing programs as well as overseeing the operation of the kitchen and all meals for 700 people. • Responded rapidly to parents’ concerns via telephone and email. Show less