Experience

HQ Music

• Brazil
• Advertising Services
• 1 - 100 Employee

• Partner & Business Development

  • Jun 2023 - Present

  HQ Music is a Brazilian music marketing and artist solutions agency, whose main purpose is to let the client’s music be heard by creating strategies to broaden their audience. Since 2019, it offers solutions such as full PR, promo, client imaging, social media strategy, management, partnership outreach & fan experiences, combined in personalized, creative and impactful ways to match artist’s needs and achieve their objectives. Client’s roster includes EMPIRE, ADA, The Orchard, Third Man Records, Red Bull Records, BMG, AWAL among others. More in https://hqmusic.com.br/br/ Show less



BMG - The New Music Company

• Germany
• Musicians
• 700 & Above Employee

• Director Digital & Marketing – Global Recordings

  • Apr 2019 - Dec 2022

  • Implementation of the record company's operation in Brazil; Presentation of the company's business model to the market - commercial and media partners - and also to local artists/entrepreneurs; • Construction of the network of third-party suppliers: PR companies, digital agencies, content creators; • Collaboration in finding / choosing local artists to sign; • Content strategy and marketing planning for international and local releases; • Supply chain management - parts production, logistics and manufacturing/delivery supervision; • P&L analysis, budget development and control over the life of the project; • Supervise the job of a Catalog Manager, Marketing Jr. and Supply Chain Coordinator and various outsourced teams. Show less



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• • Jun 2014 - Mar 2019

  • Overseeing the work of three product managers, coordinating projects from all major Universal Music labels: Island, DefJam, Republic, Capitol, Interscope / Geffen / A&M, Polydor, Virgin EMI, Hollywood Records, Walt Disney Records, PMAM, Astralwerks, Aftercluv;• Responsible for the Latin repertoire until February 2018;• Marketing planning for international products / artists / albums to be released in Brazil;• Supervision of production, logistics and manufacturing parts to ensure product launch date;• P&L analysis aligned with the sales team, budgeting and control throughout the project's life;• Marketing planning for product launch communication and promotional actions management (Radio / TV / Press / Digital / New Business / POS) throughout the life of the project.• Supervision of promotional activities during Brazilian tours: media days, press conferences, junkets, auditions, presentations / interviews on TV programs, promotional shows, meet and greet and much more. Show less

• • Jul 2007 - May 2014

  • Marketing planning for international products/ artists/ albums to be released in Brazil.• Production parts, logistics and manufacturing supervision to guarantee product street date.• P&L analysis aligned with sales team, budget development and control throughout the life of the project.• Marketing planning to communicate product release and promotional activities management (Radio/ TV/ Press/ Digital/ New Business/ POS) throughout the life of the project.• Promotional activities supervision during Brazilian tours: media days, press conferences, junkets, listening sessions, TV shows performances/ interviews, promotional showcases, meet and greet, and more.• Responsible for products from Island DefJam, Polydor UK, Hollywood Records labels and, more recently, Island/ Mercury UK, which hold a vast repertoire of mixed music styles including U2, Paul McCartney, Rolling Stones, Metallica, Bon Jovi, Mariah Carey, The Killers, Jennifer Lopez, Snow Patrol, Keane, Scissor Sisters, Andre Rieu, among others. Special highlight to Rihanna, Justin Bieber, Jonas Brothers and Demi Lovato: responsible since the first release of these artists in Brazil. Show less

• • Sep 2006 - Jun 2007

  • Classics and Jazz, International Exploitation Dept (6 months) + International Marketing Dept



Deckdisc

• Audiovisual Production Assistant (DVD)

  • Jun 2006 - Aug 2006



Studio Ziss

• Rio de Janeiro e Região, Brasil

• Music Production, Marketing and Agency assistant

  • Jan 2004 - May 2005



Fibra Records

• Rio de Janeiro e Região, Brasil

• Music PR and Production Intern

  • May 2003 - Dec 2003