Experience

Propellernet - B Corp

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Technical SEO

  • Aug 2016 - Present



iCrossing UK

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• SEO Strategist/Lead Analyst

  • Mar 2012 - Present

  During my time at iCrossing I've built a significant amount of knowledge with a range of different clients, from smaller businesses to large corporations. I've also spent 10 months client side through secondment with Barclays Retail, where I was involved in multiple internal projects, working with a number of internal teams to action site refreshes, migrations and micro site launches. I specialise in technical and onsite SEO, with experience including:- In-depth keyword research- Onsite & on-page optimisation- Site set-up, ongoing management, content expansion and migrations- Technical audits- Link audits- Link removals/penalty recovery- Technical link building- Creation of quarterly and year long road maps covering on-site & technical SEO- Bespoke strategies created for a number of clients- Experience with a number of different analytics packages, including GA, WebTrends & SiteCatalyst- Monthly reports for a number of clients, with analysis specifically tailored to client KPIs- Involvement in forecasting, both yearly and quarterly- PPC/SEO channel integration



White Hat Media

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Executive

  • 2010 - Mar 2012

  Technical SEO• Full site audits• Writing optimised meta data• Keyword research using Adwords keyword tool, Wordtracker, Ubersuggest, Google Instant & historical Google Analytics data. • Site optimisation Natural Search:• Blogging, including blog creation, blog management.• Content creation & submission• General link building (guest posting, directory submission, forum posting, blog commenting)Social Media:• Building followers and developing interaction on major social platforms. Paid advertising: PPC campaign creation, management, reporting and optimisation. • Set up and management of paid campaigns on both the search and display networks. • Re-optimisation of underperforming PPC campaigns. Analytics:• General reporting.• Advanced custom segments and custom reporting. Content writing: • SEO copywriting both for clients and internally. • Writing handover documents for clients.Client facing: • Client support and management. • Reporting and review meetings.• Some selling.



Itchy Group

• Advertising Services

• Bath City Editor

  • Apr 2007 - Jan 2008

  Working as City Editor for Itchy Guide: Bath, producing a bi-yearly magazine and a yearly review guide for local restaurants, pubs, clubsand entertainment throughout the city. Key responsibilities included the following.- Working closely with the head office in London to produce copy on a local level.- Hiring and managing my own group of writers, providing them with accurate briefs and deadlines as well as contacts for interviews, table bookings and club entries.- Responsible for creating features and themes for the nationally syndicated review guides.- Working to strict weekly deadlines, alongside third year university coursework submissions, requiring strong organizational skills.- Occasionally working on two publications simultaneously, balancing and prioritizing workloads was a key aspect of the work.- Regular contributions to the writing of reviews and features in the magazine.- Responsibility for the editing and proofreading of all submissions to the magazine.