Vice President of Revenue Marketing

• May 2023 - Present

I'm passionate about helping B2B companies identify the marketing strategies that make the most sense for them, turn those strategies into reality, and measure results. My focus has been on SEO and paid digital marketing channels, but I also have years of experience in warm and cold email, conversion rate optimization, and content marketing.

Senior Director of Revenue Marketing

• Apr 2021 - May 2023

Vice President of Digital Marketing

• Apr 2021 - Present

Demand Generation Consultant

• Mar 2021 - Apr 2022

I'm helping companies better understand of how they can use digital marketing tactics to improve their marketing efforts. This includes consulting on paid digital marketing opportunities, on-page SEO improvements, and Google Analytics setup and optimization. I'm helping companies better understand of how they can use digital marketing tactics to improve their marketing efforts. This includes consulting on paid digital marketing opportunities, on-page SEO improvements, and Google Analytics setup and optimization.

Demand Generation Director

• Jul 2020 - Feb 2021

* Developing and implementing a demand generation strategy to help drive leads to the top of the funnel. Resulting in over 300 leads in 6 months with an average cost per lead below industry expectations. * Educating the company on marketing theory and strategy including the buying funnel, the value of content at different points in the funnel in order, and lead nurturing to improve overall approach to marketing * Working across delivery teams to identify target audiences… Show more * Developing and implementing a demand generation strategy to help drive leads to the top of the funnel. Resulting in over 300 leads in 6 months with an average cost per lead below industry expectations. * Educating the company on marketing theory and strategy including the buying funnel, the value of content at different points in the funnel in order, and lead nurturing to improve overall approach to marketing * Working across delivery teams to identify target audiences, brainstorm content ideas, develop content, and launch demand generation campaigns * • Developed a content brainstorming process to help identify the stories we wanted to tell highlight important details, and move content away from bottom-of-the-funnel sales content. Show less * Developing and implementing a demand generation strategy to help drive leads to the top of the funnel. Resulting in over 300 leads in 6 months with an average cost per lead below industry expectations. * Educating the company on marketing theory and strategy including the buying funnel, the value of content at different points in the funnel in order, and lead nurturing to improve overall approach to marketing * Working across delivery teams to identify target audiences… Show more * Developing and implementing a demand generation strategy to help drive leads to the top of the funnel. Resulting in over 300 leads in 6 months with an average cost per lead below industry expectations. * Educating the company on marketing theory and strategy including the buying funnel, the value of content at different points in the funnel in order, and lead nurturing to improve overall approach to marketing * Working across delivery teams to identify target audiences, brainstorm content ideas, develop content, and launch demand generation campaigns * • Developed a content brainstorming process to help identify the stories we wanted to tell highlight important details, and move content away from bottom-of-the-funnel sales content. Show less

Director of Digital Operations

• Nov 2018 - Mar 2020

As the director of digital operations, I'm focused on supporting the demand generation team by developing best practices, implementing processes, and coordinating utilization & realization across the team to maximize results for our clients. • Developed demand generation strategies for clients using the GOST framework by brainstorming across channel teams to map strategies and tactics to overall company and marketing goals • Developed and implemented team operations metrics &… Show more As the director of digital operations, I'm focused on supporting the demand generation team by developing best practices, implementing processes, and coordinating utilization & realization across the team to maximize results for our clients. • Developed demand generation strategies for clients using the GOST framework by brainstorming across channel teams to map strategies and tactics to overall company and marketing goals • Developed and implemented team operations metrics & tracking to maximize efficiency and profitability • Improved team utilization by tracking billed hours against contracts and working with account teams to pull back before overservice impacted profitability • Dropped 2019 team-wide overservice under 8% across all Demand Generation accounts, below our company target of 10% • Worked with corporate operations to implement client engagement processes that work across teams for a variety of needs • Worked with a company-wide team to develop the business requirements for an engagement plan replacement to implement across the agency • Developed sales collateral to support our changing clientele as we grow as an agency and working with sales to move potential clients through their buying process • Continued to work with sales and supported the sales process to move leads through the sales funnel and close new business

Director of Demand Generation

• Feb 2017 - Nov 2018

• Developed demand generation strategies for clients based on their overall company and marketing goals • Planned tactical implementation programs utilizing SEO, paid digital marketing, content marketing, marketing automation, and conversion rate optimization • Worked with clients to develop clear marketing KPIs including MQLs, SQLs, and closed/won targets in order to measure marketing efforts • Created reports using a variety of tools including Google Analytics, Adwords… Show more • Developed demand generation strategies for clients based on their overall company and marketing goals • Planned tactical implementation programs utilizing SEO, paid digital marketing, content marketing, marketing automation, and conversion rate optimization • Worked with clients to develop clear marketing KPIs including MQLs, SQLs, and closed/won targets in order to measure marketing efforts • Created reports using a variety of tools including Google Analytics, Adwords, Pardot, etc. that show which strategies are providing positive ROI and which need to adjust • Worked with sales to identify strong leads, created sales presentation that speak to prospects needs, and leading sales conversations • Hired, managed, and developed 12 digital marketers and utilized their differing skills to maximize results for clients across SEO, PPC, and marketing automation channels • Provided or found training opportunities to help my team grow their skills and improve as marketers and account managers

Digital Account Director

• Sep 2013 - Feb 2017

I help make the internet a better place by helping clients get found by people who are actually looking for what they have to offer. I start by working with clients to identify SMART goals. Then my team and I identify the digital strategies and tactics that will help them meet those goals. We used SEO, content development, paid options (including remarketing and paid social), email, and other tactics depending on the client’s budget and needs. My team of SEOs, PPCers, analysts… Show more I help make the internet a better place by helping clients get found by people who are actually looking for what they have to offer. I start by working with clients to identify SMART goals. Then my team and I identify the digital strategies and tactics that will help them meet those goals. We used SEO, content development, paid options (including remarketing and paid social), email, and other tactics depending on the client’s budget and needs. My team of SEOs, PPCers, analysts, and writers has seen incredible results for our clients. Over the first year of working with us, they’ve seen a 141% rise in organic search traffic (97% mean). We do this by not focusing on the kinds of things the industry has a tendency to focus on (like keyword rankings and total number of links) and growing what really matters: leads, sales, and ROI. All of this builds a relationship with the client. I don’t want to be seen as a vendor, someone who goes off and does work and gives them a thumbs up every month. I want to be a partner who understands their needs and concerns and can tailor a program that will succeed.

Digital Marketing Manager

• Aug 2011 - Sep 2013

Developed internal processes to speed up and standardize the work we do, from annual strategy meetings to monthly reporting meetings. This allowed us to onboard clients more efficiently and take advantage of what we've learned from other clients. Standardized our monthly reporting documents, allowing us to put together reports more quickly and gather data for new clients with less effort Standardized our website SEO audit, allowing us to identify common, and some uncommon… Show more Developed internal processes to speed up and standardize the work we do, from annual strategy meetings to monthly reporting meetings. This allowed us to onboard clients more efficiently and take advantage of what we've learned from other clients. Standardized our monthly reporting documents, allowing us to put together reports more quickly and gather data for new clients with less effort Standardized our website SEO audit, allowing us to identify common, and some uncommon, issues Designed and implemented an intern onboarding process which taught them the basics of SEO to interns who had little practical experience and allowed them to be valuable members of the team in 4-6 weeks

Search Marketing Manager

• Jan 2011 - Aug 2011

I work with clients and my team to develop and implement strategies to improve clients' online presence using SEO. This includes analytics, reporting, monthly meetings, and strategy and tactics development.

SEO Analyst

• May 2010 - Jan 2011

Worked within a team environment to develop and implement successful SEO strategies for large corporations. This included content development, link building, on-page factors, and site architecture Worked with the PPC team to identify keywords that showed higher performance, improving the efficiency of both the SEO and PPC programs Identified the Google Caffeine algorithm update and presented what I was able to learn about it within 48 hours of it going live Worked within a team environment to develop and implement successful SEO strategies for large corporations. This included content development, link building, on-page factors, and site architecture Worked with the PPC team to identify keywords that showed higher performance, improving the efficiency of both the SEO and PPC programs Identified the Google Caffeine algorithm update and presented what I was able to learn about it within 48 hours of it going live

SEO/SEM Specialist

• Oct 2009 - Jan 2010

Maximized the SEO and user experience for the official Bears Pro Shop. This included writing product descriptions, optimizing metatags, and developing pathing strategies across the online catalog. Maximized the SEO and user experience for the official Bears Pro Shop. This included writing product descriptions, optimizing metatags, and developing pathing strategies across the online catalog.

Copywriter/Copy Editor

• 2007 - 2009

Developed template PPC campaigns across dozens of verticals, allowing us to roll out fully-formed PPC programs for small and medium sized businesses quickly As a copy editor, I worked with the writing team to improve both user experience and on-page SEO including keyword identification and calls to action Developed template PPC campaigns across dozens of verticals, allowing us to roll out fully-formed PPC programs for small and medium sized businesses quickly As a copy editor, I worked with the writing team to improve both user experience and on-page SEO including keyword identification and calls to action