Experience

United Sports Brands

• United States
• Sporting Goods
• 1 - 100 Employee

• Director of Marketing Communications

  • Jan 2016 - Jun 2017

  Fountain Valley, CA United Sports Brands is a global leader in sports performance and protective products designed to help athletes perform at their personal best. Brands within the company's impressive portfolio include Shock Doctor, the #1 global leader in mouthguards; McDavid, a brand at the top of the recommended list of pro athletes, sports medicine professionals and athletic trainers for more than 30 years; Cutters, the innovative leader in the athletic glove market and high performance glove grip… Show more United Sports Brands is a global leader in sports performance and protective products designed to help athletes perform at their personal best. Brands within the company's impressive portfolio include Shock Doctor, the #1 global leader in mouthguards; McDavid, a brand at the top of the recommended list of pro athletes, sports medicine professionals and athletic trainers for more than 30 years; Cutters, the innovative leader in the athletic glove market and high performance glove grip technology; and XO Athletic, a premium, game-changing developer of athletic cups and sports protection. United Sports Brands is also a portfolio company of Bregal Partners, a private equity investment firm. Position responsibilities included: • Advertising campaign development and execution • Media negotiation • Budget planning and management • Brand communications/public relations strategy and implementation • Social Media team management • Creative department management • Management of creative and public relations agencies • Go To Market planning and execution as it relates to marketing communications • Event planning and execution for communications related events • Cross functional team leadership • Photoshoot management • Athlete/Ambassador/Agent interaction Show less



Oakley

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Communications Director: Advertising / Public Relations / Media Negotiation / Marketing Strategy

  • Sep 2000 - Nov 2015

  Foothill Ranch, CA Advertising Director 2000-2013/Communications Director 2013-November 2015 Key responsibilities: -Lead the development and execution of paid media strategy, including preparation of media budgets, strategy, executions and schedules of insertions and custom creative executions for all media categories including print, outdoor, mobile, digital display, video and paid social. -Provide guidance and leadership to Oakley’s internal PR team as it relates to managing budgets, conflicts… Show more Advertising Director 2000-2013/Communications Director 2013-November 2015 Key responsibilities: -Lead the development and execution of paid media strategy, including preparation of media budgets, strategy, executions and schedules of insertions and custom creative executions for all media categories including print, outdoor, mobile, digital display, video and paid social. -Provide guidance and leadership to Oakley’s internal PR team as it relates to managing budgets, conflicts, clarifying roles, responsibilities and overall career development as well as developing short and long term plans and budgets for their respective areas and its activities, monitor progress, assure adherence and evaluate performance -Develop, implement and monitor systems for procedures necessary to the smooth operation of the advertising/communications and public relations functions -Ensure Oakley’s philosophy, mission and vision are pertinent and practiced throughout the communication teams efforts. -Develop and implement means to seek regular input from Oakley’s key stakeholders regarding the needs of each channel and that Go-to-Market strategies are timed across functional groups for maximum impact. -Lead agency to develop breakthrough, integrated advertising media campaigns and custom executions for print, outdoor and digital -Create media and PR briefs based on strategic marketing insights and direction. Work with agency to ensure understanding and alignment with overall direction. Ensure media/PR plans reflect and communicate this direction - Budget planning and management - Cultivate and manage external media partner relationships - Plan and execute events related to media buys - Plan and implement photoshoots for ad campaigns - Involved in development and approval of ad creative Show less



WJA, Inc

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • 1997 - 2000

  Newport Beach (now located in Laguna Beach) Johnson Gray has over 20 years of proven success in brand building and strategic marketing for leading organizations in a multitude of industries with brands such as Honda/Acura, Tommy Bahama, Johnson and Johnson, Toshiba, Wolfgang Puck and Disney, Chapman University and Cedars Sinai Medical Center Key responsibilities: • Developed media strategies, plans and schedules. • Negotiated and secured advertising space in national, regional and local publications, outdoor, radio and… Show more Johnson Gray has over 20 years of proven success in brand building and strategic marketing for leading organizations in a multitude of industries with brands such as Honda/Acura, Tommy Bahama, Johnson and Johnson, Toshiba, Wolfgang Puck and Disney, Chapman University and Cedars Sinai Medical Center Key responsibilities: • Developed media strategies, plans and schedules. • Negotiated and secured advertising space in national, regional and local publications, outdoor, radio and television. • Co-developed new business proposals and presentations as they relate to media. • Developed and implemented strategic marketing/advertising plans for existing clients as needed. • Provided co-account management of agency’s second largest education client ($2M) as well as management of smaller accounts including Pasadena Visitors and Convention Bureau. • Streamlined creative projects by acting as liaison between client and production department. • Familiar with all aspects of production and lead times. Agency Services: Mass media advertising Industry Specializations: Home and garden Education Electronics Food and beverage Healthcare Show less