Manager, eCommerce & Retail Strategy

• Sep 2021 - Present

Director Of Ecommerce

• Dec 2020 - Sep 2021

Key Account Manager

• Apr 2019 - Dec 2020

• On boarded, launched and managed brands across E-commerce platforms such as Amazon, Walmart, eBay, Target and other direct-to-consumer sites. • Managed Bayer's 3P business portfolio and successfully generated $15M in sales, exceeding 2020 revenue goal of $5M. • Monitored and analyzed sales volumes, market trends, digital and promotional initiatives and competitive activity to develop action plans to drive incremental sales. • Developed action recommendations and implemented tactics to increase product detail page conversion and boost page traffic. • Supported inventory forecasting, planning and tracking, promotional strategy and execution, and media budget management. • Provided clients with weekly and monthly data analysis, reporting and insights. • Collaborated with Bayer's Team to create 2,000 bundle donation packages to provide relief to farmers affected by the Derecho Storm. • Successfully targeted sampling and insert distribution to 300K+ households. Show less

Brand Ambassador

• May 2017 - Sep 2019

• Analyzed, developed and improved customer relationship management (CRM) strategies to increase marketing and sales metrics on monthly a basis for the Diageo portfolio • Gathered statistical data of consumer demographics and preferences used to determine focus of sales efforts • Provided product samples, informational brochures, and other incentives to favorably influence buying behavior of prospective consumers • Studied and acquired extensive knowledge of Diageo's brand portfolio and used information to target specific demographic audience at each on/off premise event Show less

Sales Representative

• Jul 2013 - May 2017