Experience

Lazy Sundays

• Denmark
• Design Services
• 1 - 100 Employee

• Founder, CEO & Creative Director

  • Jan 2023 - Present

  We are a full-service creative studio, helping startups to communicate the right story to the right people on the right channel through brand-led strategy, design and product development. As a multidisciplinary studio, we help startups grow their business by: 👉 bringing clarity to their story 👉 crafting a brand that resonates 👉 rolling brands out with impact across channels ....sooo...what's with the name? Lazy Sundays is a creative studio inspired by the unhurried moments of life. We believe in embracing the art of slow living, intentional work, and creating the time and space to think critically and consciously together with our clients. At Lazy Sundays, we celebrate the beauty of craft, detail, and focused thinking. Our approach to creativity is founded on the idea that great work emerges when we allow ourselves to do things properly. In a world that’s asking us to speed up and think less, we’re inviting you to take a brief moment to explore. As your creative partners, we’ll guide you to make thoughtful, deliberate choices for your business and brand that are are focused on long-term vision, goals, and outcome. With that in place, you’ll be unstoppable. Show less



DEP Creative Studio

• Australia
• Advertising Services

• Freelance Copywriting, Marketing and Brand Strategist

  • Apr 2018 - Present

  DEP Creative Studio is a creative agency specialising in copywriting, marketing and digital experience design. DEP Creative Studio is a creative agency specialising in copywriting, marketing and digital experience design.



Copenhagen International School

• Denmark
• Education
• 100 - 200 Employee

• Head of Marketing, Admissions and Communications

  • Jan 2022 - Dec 2022

  Part of the leadership team at Copenhagen International School, where I am responsible for Admissions, Marketing, Brand, Community engagement, Communications and…growth 🚀 it’s a broad sweeping role with a very clear mission: to grow our student body so that they, in turn, can champion a just and sustainable world. Key responsibilities - Developing and launching a new corporate brand identity; - Onboarding all school stakeholders to the new brand universe with practical tools and templates. - Operationalising the entire admissions process, implementing new tools and workflows to make the team more efficient. - Implementing a full-scale marketing plan covering paid and organic channels - Managing an admissions and communications team to deliver on strategic objectives - Employed strategic planning and analysis to confidently advise the Director on innovative market expansion tactics. Key achievement - Student numbers have grown to their highest ever levels. The last academic year saw the biggest year-on-year growth in the school's history. - Launched a new brand and corporate website in less than 12 months Show less



Scribly.io

• United Kingdom
• Writing and Editing
• 1 - 100 Employee

• Founder and CEO

  • Sep 2018 - Mar 2021

  - Founded, scaled and sold Scribly.io - a subscription based content marketing service — to a global team servicing hundreds of clients across multiple sectors. - Developed a high profile international client base, including customers such as Pleo, Adobe, LEO Pharma, Novo Nordisk and Trello. - Designed and delivered all marketing and sales for the business - Developed a complex and highly innovative no-code operational backend to deliver workflows hyper efficiently. - Gave multiple talks on the topic of NoCode and Female Founder topics for organisations including Webflow. Key achievements: - Achieved average 20% month-on-month growth - Scribly.io was bootstrapped and achieved six figure revenue in less than 12 months. - Featured in high profile publications such as TechCrunch and Webflow - Scribly.io was acquired in 2021. -- Over the course of my time running Scribly I was a strong (and vocal 😅) advocate for greater diversity among the entrepreneurship space. I was a keynote speaker with NoCode game changers like Webflow, where I spoke candidly about my experience bootstrapping a NoCode tech platform which was profitable from day 1. I’m extremely passionate about championing diversity among young and budding entrepreneurs - reach out if you know someone who’d benefit from a mentor as my door is always open! Show less



DOYOU

• France
• Software Development

• Head of Brand Marketing

  • Apr 2018 - Sep 2018

  Head of growth for one of the world's leading online fitness platforms. Head of growth for one of the world's leading online fitness platforms.



HelloSkin

• Denmark
• Health, Wellness & Fitness

• Head of Brand and Content

  • Aug 2017 - Apr 2018

  Content lead for a fast growing Danish startup, responsible for developing the brand, content and SEO strategy across all channels. Content lead for a fast growing Danish startup, responsible for developing the brand, content and SEO strategy across all channels.



And Then There Was Silence: Jan Grarup

• Freelance Copywriter

  • Jul 2017 - Jul 2017

  And Then There Was Silence is a book project uncovering the gritty, honest, unapologetic truth of conflict through internationally-renowned war photographer, Jan Grarup's work. I was asked to come on board to write the chapters for each section in the book, presenting the viewer with a historical, social and sometimes political lens through which to view Jan's immense, moving body of work. And Then There Was Silence is a book project uncovering the gritty, honest, unapologetic truth of conflict through internationally-renowned war photographer, Jan Grarup's work. I was asked to come on board to write the chapters for each section in the book, presenting the viewer with a historical, social and sometimes political lens through which to view Jan's immense, moving body of work.



Great Works Copenhagen

• Denmark
• Design Services

• Experience Designer & Creative Strategist

  • May 2016 - Jul 2017

  UX Lead across multiple large clients including DONG Energy, Danske Bank and CBB Mobile. Responsible for scoping and delivering projects ranging from complete digital overhauls through to consulting on end-to-end customer experience. My primary focus was to translate brand identity into compelling digital experiences. UX Lead across multiple large clients including DONG Energy, Danske Bank and CBB Mobile. Responsible for scoping and delivering projects ranging from complete digital overhauls through to consulting on end-to-end customer experience. My primary focus was to translate brand identity into compelling digital experiences.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Communication Strategy Consultant

  • Aug 2015 - Apr 2016

  Complete overhaul of digital, content marketing and CRM strategy for an edtech startup leading to the acquisition of 300 new customers in one year. Complete overhaul of digital, content marketing and CRM strategy for an edtech startup leading to the acquisition of 300 new customers in one year.



dam digital

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Creative Strategist & Head of User Experience

  • Jun 2015 - Apr 2016

  I led the UX team at a London agency to deliver innovative and compelling digital products for a range of clients across multiple sectors. My area of expertise was in supporting organisations to develop comprehensive digital and communication strategies that underpinned their ability to deliver memorable experiences. I led the UX team at a London agency to deliver innovative and compelling digital products for a range of clients across multiple sectors. My area of expertise was in supporting organisations to develop comprehensive digital and communication strategies that underpinned their ability to deliver memorable experiences.



Emerge Education

• India
• Higher Education
• 1 - 100 Employee

• Community and Content Manager

  • Feb 2015 - Jun 2015

  Fixed term contract to develop a community and communications strategy for a London-based ed-tech accelerator. Established content and tone of voice guidelines, designed a 12 month content production plan and managed a team of 3 to kick start implementation. Fixed term contract to develop a community and communications strategy for a London-based ed-tech accelerator. Established content and tone of voice guidelines, designed a 12 month content production plan and managed a team of 3 to kick start implementation.



Civil Service Fast Stream

• United Kingdom
• Government Administration
• 700 & Above Employee

• Policy Advisor: Fast Stream

  • Aug 2013 - Jun 2015

  I spent two years on the UK Civil Service's Graduate Programme: The Fast Stream. During my time on this highly competitive scheme I gained extensive experience across a range of skill areas including strategy development, project management and digital delivery. I spent two years on the UK Civil Service's Graduate Programme: The Fast Stream. During my time on this highly competitive scheme I gained extensive experience across a range of skill areas including strategy development, project management and digital delivery.