Daniella Albernaz Gardiner
Marketing Executive at Optident Ltd- Claim this Profile
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Portuguese Native or bilingual proficiency
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Inglês Native or bilingual proficiency
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French Limited working proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Marcelo Murras
(Dani, I know this recommendation is long overdue and for that, I am truly sorry!) Daniella started out her career in marketing as my intern eight years ago at TIM Brazil and I had the pleasure to work with her in the following years, first at Altermark as a client and then back again at TIM Brazil as a fellow team member. From her early years and throughout her journey, Daniella has consistently shown to be nothing less than a brilliant professional. She is a marketing expert who strives continually to keep evolving and is always up-to-date with the market. She is also intelligent, innovative, shows excellent people skills and is extremely responsible about the jobs under her supervision. I am truly proud to see all that she has achieved so far and quite eager to see where the future takes her.
Marcelo Murras
(Dani, I know this recommendation is long overdue and for that, I am truly sorry!) Daniella started out her career in marketing as my intern eight years ago at TIM Brazil and I had the pleasure to work with her in the following years, first at Altermark as a client and then back again at TIM Brazil as a fellow team member. From her early years and throughout her journey, Daniella has consistently shown to be nothing less than a brilliant professional. She is a marketing expert who strives continually to keep evolving and is always up-to-date with the market. She is also intelligent, innovative, shows excellent people skills and is extremely responsible about the jobs under her supervision. I am truly proud to see all that she has achieved so far and quite eager to see where the future takes her.
Marcelo Murras
(Dani, I know this recommendation is long overdue and for that, I am truly sorry!) Daniella started out her career in marketing as my intern eight years ago at TIM Brazil and I had the pleasure to work with her in the following years, first at Altermark as a client and then back again at TIM Brazil as a fellow team member. From her early years and throughout her journey, Daniella has consistently shown to be nothing less than a brilliant professional. She is a marketing expert who strives continually to keep evolving and is always up-to-date with the market. She is also intelligent, innovative, shows excellent people skills and is extremely responsible about the jobs under her supervision. I am truly proud to see all that she has achieved so far and quite eager to see where the future takes her.
Marcelo Murras
(Dani, I know this recommendation is long overdue and for that, I am truly sorry!) Daniella started out her career in marketing as my intern eight years ago at TIM Brazil and I had the pleasure to work with her in the following years, first at Altermark as a client and then back again at TIM Brazil as a fellow team member. From her early years and throughout her journey, Daniella has consistently shown to be nothing less than a brilliant professional. She is a marketing expert who strives continually to keep evolving and is always up-to-date with the market. She is also intelligent, innovative, shows excellent people skills and is extremely responsible about the jobs under her supervision. I am truly proud to see all that she has achieved so far and quite eager to see where the future takes her.
Credentials
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Inbound Certification
HubSpotFeb, 2017- Sep, 2024
Experience
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Optident Ltd
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United Kingdom
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Medical Device
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1 - 100 Employee
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Marketing Executive
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Jan 2017 - Present
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn and additional channels that may be deemed relevant.• Run regular social promotions and campaigns and track their success • Track, measure and analyse all initiatives to report on social media ROI.• Manage the strategy and setup of all paid campaigns.• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead • Optimise our marketing automation and lead nurturing processes through email, content, and social channels.• Measure and optimise our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.• Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.• Support on the website development• Manage the Marketing Budget
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Marketing Financial Analyst
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Sep 2015 - Jan 2017
• Product and seasonal trend analysis of Optident ; competitor products.• Customer trend analysis and reporting for focused marketing campaigns.• Managing and analysing marketing budgets.• Market research and development.• Incentive and promotion success, ROI.• Generating marketing opportunities through data exploration.• Participating in SWOT analysis, PEST analysis, ANSOFF matrix, Multi-Factor positioning.• Facebook management• Website development
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TIM Brasil
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Brazil
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Telecommunications
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700 & Above Employee
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Trade Marketing Senior Analyst TIM Brasil
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Dec 2014 - Mar 2015
• Developing and managing merchandise plans of TIM’s regional sales units in Brazil.• Visual merchandising strategy.• Experience in market analysis, product planning and distribution to maximize efficiency of retail space.
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Advertising & Brand Junior Analyst TIM Brasil
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Sep 2012 - Nov 2014
• Coordinated development of full advertising campaigns for the telecommunications market (mobile pre-paid segment), including mass media, product placement and merchandising.• Monitored and analysed research results related to the business advertising, such as brand linkage, campaign performance and market share.• Coordinated several areas in the company and partners towards a common goal, including sales, product development, legal, advertising agencies and suppliers.• Managed $4M annual advertising budget including forecasting statements, expenses and organizing cash flow.• Collaborated with cross-functional teams of TIM's regional sales units to design a multicultural media strategy that successfully increased sales based on different regional consumer behavior
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Altermark
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Brazil
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Advertising Services
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1 - 100 Employee
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Assistant Account Executive
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Apr 2011 - Sep 2012
• Coordinated out of home communications projects for regional segments in Brazil.• Reviewed, analyzed material relative to client needs, helping him to decide the best solutions for out of home media• Maintained good daily communications with client to ensure a positive relationship between agency and client. • Coordinated out of home communications projects for regional segments in Brazil.• Reviewed, analyzed material relative to client needs, helping him to decide the best solutions for out of home media• Maintained good daily communications with client to ensure a positive relationship between agency and client.
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Advertising Business & Top Clients Intern
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Sep 2009 - Mar 2011
• Supported development of Advertising Business & Top Clients communications • Experience with briefing and media planning• Budget planning • Supported development of Advertising Business & Top Clients communications • Experience with briefing and media planning• Budget planning
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Education
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2013 - 2013
Ibmec
Master's degree, Strategic Communications -
2007 - 2010
Pontifícia Universidade Católica do Rio de Janeiro
Bachelor's degree, Jornalismo
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