Experience

Waiākea

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Vice President Marketing

  • Mar 2020 - Present

  Oversee all marketing activity Oversee all marketing activity



Socialive, Inc.

• United States
• Software Development

• Director of Marketing & Analytics

  • Oct 2018 - Mar 2020

  • Oversee marketing department and subscription business • Plan and execute all marketing campaigns. • Successfully launched re-brand and new website • Leader in cross-department collaboration and strategic planning • Champion of turnkey, repeatable processes • 0 to 8x Return on Ad Spend (ROAS) in less than one year • 15x increase in inbound leads in less than one year • 4x increase in web traffic • Oversee marketing department and subscription business • Plan and execute all marketing campaigns. • Successfully launched re-brand and new website • Leader in cross-department collaboration and strategic planning • Champion of turnkey, repeatable processes • 0 to 8x Return on Ad Spend (ROAS) in less than one year • 15x increase in inbound leads in less than one year • 4x increase in web traffic



530medialab

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Director

  • Sep 2015 - Oct 2018

  • Oversee Marketing department and client growth initiatives for lifestyle brands via 250+ digital campaigns across Facebook, Instagram, YouTube, Google Search, Google Shopping, Google Display Network, Criteo, AdRoll, Podcasts, Pinterest, MailChimp, SalesForce Marketing Cloud, Klaviyo and more • Direct a cumulative ad budget greater than $200,000 per month. • Create and present robust multi-channel digital marketing plans with detailed budget recommendations and forecasts • Oversee strategy and execution of all email marketing including multilayer automation • Negotiate media, influencer and third party agreements on behalf of agency and clients • Oversee all conversion rate optimization efforts from testing through postmortem • Manage project workflow between marketing, creative, development and web teams • Lead the User Experience Strategy for all major projects by using a data centric approach • Implement and analyze heat maps to identify user patterns and propose web tests • Direct all agency A/B Testing strategy, execution and analysis • Determine merchandising strategy to optimize conversion rate and maximize revenue • Oversee all agency SEO efforts • Specialize in reaching lifestyle audiences, particularly within youth culture and high purchasing power millennials Show less

• Account Executive / Marketing Strategist

  • Sep 2013 - Sep 2015

  Managed day-to-day client relations and large scale website projects from start to finish



S.A.F.E. Management

• United States
• Facilities Services
• 200 - 300 Employee

• Digital Marketing & Operations Manager

  • Nov 2012 - Sep 2013

  • Managed digital marketing efforts including email, SEO, SEM and social media campaigns for small business clients • Managed vendors and independent contractors in the execution of front-end design and back-end production • Provided thorough analytical analysis to continually optimize every aspect of online presence for growth and profitability • Created and maintained roadmaps for continued growth and successful brand management • Managed digital marketing efforts including email, SEO, SEM and social media campaigns for small business clients • Managed vendors and independent contractors in the execution of front-end design and back-end production • Provided thorough analytical analysis to continually optimize every aspect of online presence for growth and profitability • Created and maintained roadmaps for continued growth and successful brand management



Crackle

• Nigeria
• Software Development

• Coordinator

  • Aug 2011 - Nov 2012

  • Created, produced and distributed Crackle insider newsletter to over one million subscribers. Provided analytics and strategy for executives. Open rate doubled since starting in August 2011 • Created, implemented and managed one to many customer service program with SharePoint internal issue tracking system and Get Satisfaction user forum • Created and distributed Crackle user feedback report for executives and management • Managed finances for 100+ websites of International Digital Media • Managed social media in the absence of Social Media Manager including executing contests and give-aways • Supported administrative tasks of 3 Vice Presidents Show less



Sony Pictures Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Executive Assistant

  • Sep 2010 - Aug 2011

  • Coordinated and tracked the secure distribution of marketing materials and content • Managed department finances, coded/processed editor time cards and updated departmental documents • Managed and trained two interns • Completed administrative assistant duties for multiple executives • Coordinated and tracked the secure distribution of marketing materials and content • Managed department finances, coded/processed editor time cards and updated departmental documents • Managed and trained two interns • Completed administrative assistant duties for multiple executives



MIH Trust Company

• Accounting Department, Assistant Bookkeeper

  • Mar 2010 - Sep 2010

  • Helped manage money, payroll, estates and assets of company, requiring constant interaction with banks, accounting firms, mortgage companies, credit card companies, insurance agents and estate planning firms • Used Quickbooks to enter bills, credit card statements, create journal entries and reconcile bank statements • Managed, priced and collected all company insurance policies • Worked in similar role for Thomas D. Hormel Trust Company in Pacific Palisades from July 2007 through April 2009 Show less



JENNIFER QUINN FINANCIAL SERVICES

• Accounting Assistant

  • Jun 2009 - May 2010

  • Entered bills, credit card statements, created journal entries and employee work orders, reconciled bank statements and created invoices • Managed and reconciled all credit cards and receipts • Entered bills, credit card statements, created journal entries and employee work orders, reconciled bank statements and created invoices • Managed and reconciled all credit cards and receipts



ESPN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Intern: Rich Media

  • Jul 2009 - Aug 2009

  Extensive market research in rich media development with a team of students from UCLA Anderson Business School Global Entertainment and Sports Management. Extensive market research in rich media development with a team of students from UCLA Anderson Business School Global Entertainment and Sports Management.



medialab LLC

• Advertising Services
• 1 - 100 Employee

• Intern: MMA Wars

  • Jul 2009 - Aug 2009

  Extensive market research in social media applications to form a strategic marketing plan for the MMA Wars application. Extensive market research in social media applications to form a strategic marketing plan for the MMA Wars application.



TDH Trust Company

• Accounting Department, Assistant Bookkeeper

  • Jul 2007 - Apr 2009

  • Managed all company credit cards including distribution, limits, reconciliation, and bookkeeping • Created detailed spreadsheets to help manage all taxes, banking, trusts, mortgages, deeds, wills, estates, insurance, travel, donations, and payroll • Assisted vigorously in the moving processed by helping the director of moving operations to move all of TDH's business • Managed all company credit cards including distribution, limits, reconciliation, and bookkeeping • Created detailed spreadsheets to help manage all taxes, banking, trusts, mortgages, deeds, wills, estates, insurance, travel, donations, and payroll • Assisted vigorously in the moving processed by helping the director of moving operations to move all of TDH's business