Daniel K. Jacobs, PCM

Marketing Manager at Healthy.io
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English -

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5.0

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Rich Robinson

Daniel is a fantastic marketing leader. We worked closely together over 15 months as our primary liaison to the agency. He is a perfect blend of creative and well-organized. Daniel brought a wealth of marketing experience in healthcare IT and was able to quickly identify our key value props and help us find the best ways to take those to the market. In addition, Daniel was simply a pleasure to work with.

Tommy Poole

Daniel managed our account delivering strategic marketing services. His skillset was critical in growing our business. His commitment to our success displayed a level or talent and maturity that made a tangible impact. Daniel directed his team from week to week to continue delivering value, on both a tactical as well as a strategic level, amidst constant change in our organization at the time. In addition to his administrative role he personally drafted thought provoking one pagers and blog posts, hosted webinars, formulated go-to-market strategies, and developed strategic frameworks for thought-leadership campaigns. We grew to appreciate that his, and his team's, work was always on time and professionally put together.

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Credentials

  • AdvaMed and PhRMA Code Training
    HIPAA Exams
    Jun, 2022
    - Nov, 2024
  • Ethical Leadership Training and Certification Program
    NASBA Center for the Public Trust
    Feb, 2022
    - Nov, 2024
  • Professional Certified Marketer (PCM)
    American Marketing Association
    Jun, 2021
    - Nov, 2024
  • Climate Reality Leader
    The Climate Reality Project
    Sep, 2020
    - Nov, 2024
  • Lean Six Sigma White Belt Certification
    The Council for Six Sigma Certification (CSSC)
    Jan, 2020
    - Nov, 2024
  • Six Sigma White Belt
    The Council for Six Sigma Certification (CSSC)
    Jan, 2020
    - Nov, 2024
  • Improving Your Business Through a Culture of Health
    HarvardX - An Online Learning Initiative by Harvard University through edX
    Aug, 2019
    - Nov, 2024
  • Lean Six Sigma White Belt Certification
    Management and Strategy Institute
    Apr, 2019
    - Nov, 2024
  • Project Management Essentials Certified (PMEC)
    Management and Strategy Institute
    Apr, 2019
    - Nov, 2024
  • Fundamentals of Digital Marketing
    IAB Europe
    Dec, 2018
    - Nov, 2024
  • Project Management: Healthcare Projects
    Lynda.com
    Nov, 2018
    - Nov, 2024
  • Content Marketing Certified
    HubSpot Academy
    Apr, 2019
    - Nov, 2024
  • Inbound Certified
    HubSpot Academy
    Apr, 2019
    - Nov, 2024
  • Advanced Google Analytics
    Google
  • Become a Digital Marketer Learning Path
    LinkedIn
  • Become a Healthcare Project Manager Learning Path
    LinkedIn
  • Become a Marketing Manager Learning Path
    LinkedIn

Experience

  • Healthy.io
    • Israel
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Marketing Manager
      • May 2022 - Present

      Healthy.io transforms the smartphone camera into a medical device to deliver healthcare at the speed of life. Our technology helps people find the right moments to manage their health. Our home urinalysis and digitized wound care services enable providers and healthcare systems to create meaningful interactions with their patients and close gaps in access and care, while increasing patient satisfaction. By allowing people to test at their convenience we help systems better manage various health conditions, saving lives and cutting costs.

  • Envision Health
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing & PR Account Director
      • Nov 2020 - Jan 2022

      - Responsible for a client portfolio of healthcare organizations and approximately $650,000 in annual revenue. Develops and owns go-to-market strategy and plans for clients including integrated marketing & PR campaigns, positioning and messaging, budget management, KPI/milestone deliverables and managing project teams. - Provides strategic counsel, guidance, and execution of strategic marketing efforts, including digital, lead generation/nurturing/conversion, sales enablement, trade show activities, webinars, research-led thought leadership, etc. - Interprets client needs, Envision Health’s unique clinical perspective, and industry research, and provides thoughtful, innovative recommendations to help advance client business. - Member of the senior leadership team, collaborates with other Envision Health leaders to create scalable and repeatable processes, develop and mentor direct reports, and increase internal efficiencies while driving business development.

  • Huron
    • Business Consulting and Services
    • 700 & Above Employee
    • Healthcare Industry Marketing Associate
      • Feb 2018 - Nov 2020

      - Creates organizational marketing strategies for 2020 key corporate priorities (B2B Payor and B2C Transactional offerings.) Collaborated with internal business units (including Partner Development and Next Level Partnership teams) to develop the strategic partnership activities and implement the execution frameworks. - Defines marketing strategy, channel identification and supporting tactics to drive revenue and increase participation in hosted conferences by non-partner attendance by 41% in 2019. - Pivoted in-person conference business to create virtual digital workshops in response to COVID-19 and new market needs. The first, developed and launched in 6 weeks and focused on Telehealth, recognized approximately $15,000 in revenue. - Completed full corporate website analysis, reviewing over 4500 individual pages and reshaping the site as a direct marketing tool. - Leverages personal social media networks and online communication platforms to drive organizational awareness resulting in over 555,000 impressions of corporate news in 8 months.

  • Five Point, LLC
    • Business Consulting and Services
    • Director of Strategy & Engagement
      • Jan 2015 - Sep 2020

      - Designs and implements neutral facilitation and strategic planning platforms for clients including the Air Force Research Laboratory Munitions Director (AFRL-RW), Prison Bars, Doolittle Institute, IT Gulf Coast, and CFM, Inc.’s Words Matter. - Manages national launch of purpose-driven startup and positioned the brand for coverage in media outlets including Time Magazine and The Steve Harvey Show. - Creates and delivers complex project scopes and client proposals, constructing statements of work and aligning client needs and goals with project expectations.

  • Saatchi & Saatchi S
    • San Francisco Bay Area
    • Sr. Director, Strategy
      • May 2013 - Dec 2014

      - Acted as the Principal Strategy lead of a team of multi-disciplinary consultants to scope and deliver business solutions to create sustainable growth and exceed expectations for major corporate and non-profit clients including Fossil, Air New Zealand, Jackson Family Wines and the World Wildlife Foundation. - Project managed client teams including scoping, budgeting, milestone development and ensuring output quality within areas such as Corporate Social Responsibility, sustainability, strategic program development, mission & values alignment, personal and organizational purpose, employee engagement and corporate philanthropy. - Demonstrated strong analytical and communication skills, effectively synthesizing data and preparing clear, compelling and high quality reports and presentations for executive leadership - Developed strategic recommendations and executed tactical plans; designed and outlined project parameters; managed project execution within budget and on time whilst establishing maximum business value. - Established Saatchi & Saatchi S as a trusted advisor in the business of the client and across key global markets through the creation of ongoing thought leadership and as an invited speaker at multiple national events including SXSW Eco, NetImpact, and Sustainable Brands.

  • Sears
    • United States
    • Retail
    • 700 & Above Employee
    • Environmental Sustainability Manager
      • May 2012 - May 2013

      - Leads cross-functional team to develop a formalized Corporate Responsibility and Sustainability Strategy. Objectives include a first annual Corporate Responsibility Report to highlight achievements including: community engagement activities, environmental sustainability policies and energy efficiency improvements. - Expertly drove a top-performing team in developing a formalized corporate sustainability strategy, including objectives pertaining to public Climate Change Policy, a commitment to energy efficiency (7% reduction), alignment with GRI and CDP criteria, and the creation of Sears Holdings first Sustainability Report. - Maximized corporate success by directing external recognition and reporting activities, including the EPA’s Battle of the Buildings competition (3 stores in the Top 15 Overall), the EPA’s highest ENERGY STAR Award (2013 Partner of the Year), and Newsweek Green Rankings. - Invited speaker for the US Green Building Council Illinois Chapter and Chicagoland Chamber of Commerce Sustainability Strategy Committee, member of the Chicago Sustainability Leadership Forum.

  • Solo Cup Company
    • United States
    • Consumer Goods
    • 400 - 500 Employee
    • Sustainability Manager
      • Nov 2010 - Sep 2011

      - Drove business success by leading a cross-functional team (e.g. engineering, R&D, manufacturing, sales, marketing, procurement) to identify sustainability metrics for companywide implementation and managing appropriate RFP processes to identify external vendors. - Established and executed strategic relationships with commercial, educational, and environmental partners to develop programs including the Real Fans Recycle program with the Chicago Cubs at Wrigley Field and the Solo Cup Recycling Program which currently has over 3600 participating locations, recycling over 5,000,000 units and raising over $85,000. - Championed the continued development of the Solo Sustainability Action Network – a volunteer driven organization to implement sustainability initiatives within the organization and local community. - Invited member of sustainability forums including the Sustainability Leadership Forum, Green Sports Alliance and the Midwest Energy and Sustainability Leadership Alliance.

  • WMG
    • Research Fellow
      • Sep 2007 - Jun 2009

      - Managed multiple projects simultaneously, setting milestones and providing results to varied commercial, industrial and academic audiences through reports and presentations. - Advancement and facilitation of multi-disciplinary research programs for academic innovation, industrial collaboration and commercial exploitation with a focus on sustainable solutions.- Completed full ‘state of the art’ literature reviews as well as effecting significant market and commercial research and analysis to develop project direction and opportunities for innovation.- Responsible for the preparation of detailed reports, data analysis, and presentation of results.- Published author for refereed journals, newspaper and magazine articles, academic texts. - Invited speaker for industrial and academic conferences in England, Spain, Japan and USA.- Project supervisor and mentor of graduate students participating on the Engineering Business Management Masters degree stream, with dissertation subjects including “Analysis of the Business Opportunities and Threats for Biopolymer Cellphone Application” – requiring use of SWOT Analysis, Porter’s 5 Forces and multiple information sources. - Masters level lecturer Class: Design for Environment Subjects include: Biodegradable, Recyclable and Sustainable Materials.

    • Research Engineer
      • Jun 2003 - Sep 2007

      - Operated as project lead on collaboration between Warwick University and Motorola to investigate sustainability and potential for sustainable alternatives for reducing polymer waste.- Initiated and project managed the ‘sunflower cell phone’ project. The concept achieved global recognition and acclaim from press, industry and academia alike, and has since been a regular exhibit in science museums across Europe, stimulating sustainability discussion at all levels. - Collaborated with multi-disciplinary cross-functional teams on processes such as project management, product development and market/industrial analysis. - Development of innovative ideas, methods and processes resulting in two patents being filed and spin off programs formed, including a separate Engineering Doctorate project.- Significant data identification, collection and quantitative and qualitative analysis required throughout. Employed relevant research methodologies and techniques where appropriate.- Expected, and able to, function as both an independent researcher as well as part of multi-disciplinary teams across multiple industries.- Invited guest speaker at numerous global academic, industrial and educational conferences.

Education

  • Auburn University Harbert College of Business
    Master of Business Administration - MBA, Business Administration and Management, General
    2021 - 2024
  • University of South Florida
    Digital Marketing Certificate, Digital Marketing
    2020 - 2021
  • Teesside University
    Master of Science Degree (MSc), Process Manufacturing Management
    2001 - 2002
  • University of Hertfordshire
    Bachelor of Science Degree (BSc), Engineering Business Management
    1997 - 2001

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