Daniel Fernández Torres

Director of Technology Solutions • Co Founder at Smart Coding S.A. de C.V.
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Contact Information
us****@****om
(386) 825-5501
Location
Benito Juárez, Mexico City, Mexico, MX
Languages
  • Español Native or bilingual proficiency
  • Ingles Professional working proficiency
Skills

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Credentials

  • Curso de Estrategias de Contenido para LinkedIn
    Platzi
    Sep, 2021
    - Sep, 2024
  • Curso de Introducción al Growth Marketing
    Platzi
    Sep, 2021
    - Sep, 2024
  • SEO Yoast
    Yoast.com
    Jan, 2019
    - Sep, 2024
  • Google Analytics
    Google
    Nov, 2015
    - Sep, 2024
  • Inbound Certification
    HubSpot
    Apr, 2016
    - Sep, 2024
  • Google Adwords
    Google
    Nov, 2015
    - Sep, 2024
  • Google Adwords - Anuncios de Video - YouTube
    Google
    Nov, 2015
    - Sep, 2024

Experience

  • Smart Coding S.A. de C.V.
    • Mexico
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Director of Technology Solutions • Co Founder
      • Sep 2021 - Present

      Activities.• Development of new consulting areas.• Consulting in mobile and cloud application development.• Consulting in ecommerce development.• Odoo ERP implementation consulting.• Customer portfolio growth and improvement.• Pre-sales support• Analysis of the technical-financial feasibility of projects.

    • Product Development Director • Co Founder
      • May 2015 - Sep 2021

      Strategic activities: • Seek new opportunities by applying market research. • Define vision and product roadmap. • Value proposition and differentiators. • Buy / manufacture / collaborate decisions • Monitor product performance and results Technical activities: • Define market data requirements. • Define users and usage scenarios. • Pack features into products. • Product strategy and roadmap • Perform internal competitive analysis • Supervise project develop• Defining specifications Show less

  • Abenquest
    • Mexico
    • Entertainment
    • 1 - 100 Employee
    • Creative Director • Founder
      • Aug 2020 - Present

      • Conceptualization of new game mechanics. • Definition of the visual identity of the products. • Coordination of the art, editorial and communication team. • Definition of marketing strategies. • Conceptualization of new game mechanics. • Definition of the visual identity of the products. • Coordination of the art, editorial and communication team. • Definition of marketing strategies.

  • BrightXcape
    • Mexico
    • Entertainment Providers
    • Manager Digital Marketing • Game Master • Co Founder
      • Sep 2016 - Dec 2018

      Marketing: • Digital marketing campaigns Google AdWords, Facebook Ads • Creation of objectives • Segments Definition • Campaign optimization • Game Master • Creation of riddles and puzzles • Definition of game mechanics • Design scenographies and physical mechanisms of play (Props) • Engineer in Fun. Marketing: • Digital marketing campaigns Google AdWords, Facebook Ads • Creation of objectives • Segments Definition • Campaign optimization • Game Master • Creation of riddles and puzzles • Definition of game mechanics • Design scenographies and physical mechanisms of play (Props) • Engineer in Fun.

  • Geo IT
    • Belgium
    • Software Development
    • 1 - 100 Employee
    • Ingeniero de Software • Co Founder
      • Mar 2012 - May 2015

      • Project management. • Design and development of geographic solutions on JAVA and .Net platforms. • Design and concept of mobile geographic tools. • Development on Open Layers, Geo Server, Google Maps. • Development of jQuery / Javascript web applications. • Project management. • Design and development of geographic solutions on JAVA and .Net platforms. • Design and concept of mobile geographic tools. • Development on Open Layers, Geo Server, Google Maps. • Development of jQuery / Javascript web applications.

  • Ericsson - SyscTelecom
    • Analista SVA
      • Nov 2011 - Mar 2012

      Management Short Codes: Coordinate the necessary activities between the different areas involved (SDP, VPN, Prepaid, Postpaid, etc.) for the creation, modification or reduction of codes markers within Telefónica's value-added services. Management Short Codes: Coordinate the necessary activities between the different areas involved (SDP, VPN, Prepaid, Postpaid, etc.) for the creation, modification or reduction of codes markers within Telefónica's value-added services.

  • MapData
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Ingeniero de Software
      • Aug 2009 - Nov 2011

      • Design and construction of geo-based systems based on the JAVA platform. • Integration with MapXtreme by Pitney Bowes and Google Maps. • SAP R3 integration, SAP Portal and Google Maps. • Design and construction of geo-based systems based on the JAVA platform. • Integration with MapXtreme by Pitney Bowes and Google Maps. • SAP R3 integration, SAP Portal and Google Maps.

  • Getronics - KPN
    • Consultor JAVA
      • Mar 2005 - Aug 2009

      Apps Develop within Nextel Mexico. • Implementation requirement Portability in the SMSGWY. • Elite Account Manager. • DeveloperAPI Web Services. • Gemini intercom and MM7 Second Phase. Apps Develop within Nextel Mexico. • Implementation requirement Portability in the SMSGWY. • Elite Account Manager. • DeveloperAPI Web Services. • Gemini intercom and MM7 Second Phase.

  • Sofftek
    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Desarrollador Java
      • Oct 2004 - Mar 2005

      Design and programming support modules. Participation in the IMSS project, specifically in the infrastructure module. This module had the responsibility to support higher modules of the architecture defined for the project. Design and programming support modules. Participation in the IMSS project, specifically in the infrastructure module. This module had the responsibility to support higher modules of the architecture defined for the project.

Education

  • Universidad La Salle México
    Engineer, Cybernetic Engineering
    1999 - 2003

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