Marketing Manager

• Feb 2021 - Present

Strategic marketing planning and implementation. I love making marketing real, transforming it from theory to daily actions. I am helping TextRanch improve and find its right positioning, making marketing a transversal function for daily operations. Strategic marketing planning and implementation. I love making marketing real, transforming it from theory to daily actions. I am helping TextRanch improve and find its right positioning, making marketing a transversal function for daily operations.

Chief Executive Officer

• Jan 2020 - Present

Chief Marketing Officer

• Feb 2017 - Present

Vice President

• Aug 2015 - Nov 2020

In charge of Business Development and Marketing, successfully leading a team of incredibly smart and brilliant people. Some of the responsibilities included SEO, Strategic Marketing, Strategic Planning, Product Management, Sales, Innovation. In charge of Business Development and Marketing, successfully leading a team of incredibly smart and brilliant people. Some of the responsibilities included SEO, Strategic Marketing, Strategic Planning, Product Management, Sales, Innovation.

Business Developer

• Feb 2013 - Aug 2015

Business Developer

• 2013 - 2013

project manager

• 2009 - 2012

Supervisor of some business units (sales, purchases, IT, customer care). I had a particular highlight on sales management, directly following the 3 most important customers (over 2 Mln € annual revenue altogether), and on marketing and communication, leading the company to achieve a revenue growth of more than 12% in 3 years. • Weekly, monthly and annual basis analysis on every business area, in cooperation with the production manager and the warehouse manager. • Continuous relationships with key customers, Italian and foreign (even on site), to follow their projects, set up new ones, maintain a constant cooperation and partnership. • Analysis of economic data, studying the market trend, worldwide and local, pointing out new business opportunities and spotting hazards and suggesting cost reviews. • Implementing new operation directions and rules, in order to ease the existing ones and to optimize the efficiency. • Planning annual budget in cooperation with the CEO and the company partners. • Relationship with suppliers, in order to discuss prices, lead times, deliveries. Show less

Junior Account Manager/Ideas and concepts developer

• Nov 2008 - Jun 2009

Design and development of new promotional ideas, for leading European brands and corporations. • Daily brainstorming and development of new project and concept ideas, both from catalogues of items and brand new. • Constant relationship with European business customers. • Contacts with suppliers from all around the world (mainly China and India). • Development of new and innovative gifts and items, in order to offer our customers a unique and matchless service. Design and development of new promotional ideas, for leading European brands and corporations. • Daily brainstorming and development of new project and concept ideas, both from catalogues of items and brand new. • Constant relationship with European business customers. • Contacts with suppliers from all around the world (mainly China and India). • Development of new and innovative gifts and items, in order to offer our customers a unique and matchless service.

Sales Office – Market analyst – Corporate Communication

• Jan 2008 - Jun 2008

Sales agent for a French company operating in packaging machinery and solutions field, in its office in Italy. In charge to promote their products to a portfolio of existing customers, and getting in touch with potential new customers. Moreover I had the role of renewing the brand image and develop a corporate communication outline to follow, and to be used to improve the cooperation between the different business units, offices, customers and suppliers. • Contact new and existing customers to promote and sell products and services. • Taking parts in trade fairs around Europe (Germany, France, Spain, UK), to expand the corporate market and to strengthen the brand image. • Analysis of competitors, opportunities, strengths, weaknesses, threats, to successfully improve the brand image and the brand perception. Show less