Marketing Manager APAC

• Jul 2015 - Present

• Supports global new corporate rebranding launch campaigns, and establish healthy new leads generation and database growth. • Manage and drive sales pipeline and lead generation campaigns with use of marketing automation systems (Marketo and Eloqua), and provide regional power‐user and team support for end users stationed over multiple Asian offices.• Prepare and disseminate accurate reports on email statistics, subscription, data tracking metrics and analytics, allowing more effective key performance indicators and management for current and future campaigns. • Oversee multiple Asian (Singapore, India, China, and Australia) websites’ sitemap maintenance, content management, website optimisation and budget. Sitecore CMS system • Work closely with internal and external vendors to develop and manage search engine optimisation (SEO), search engine marketing, remarketing and social media advertisement. • Play a key role in the development annual public training schedule and oversee brand awareness campaigns to the in-house database and external media and advertising for each calendar year. • Plan and manage lead generation campaigns, corporate rebranding, speaker engagements, conference sponsorships, and corporate events in major APAC cities. • Develop accurate content for various marketing materials, emails and website copies, communications

Assistant Marketing Manager

• Jan 2012 - Jun 2015

Marketing Executive

• Aug 2008 - Jan 2012