Daniel Cherrin
Founder and President at North Coast Strategies- Claim this Profile
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Bio
Marissa Rosen
A hard-working professional and well-versed on a diversity of subject matters, Daniel has an extremely strong background with political and legal experience that make North Coast Strategies' PR service offerings both marketable and compelling. I've had the great pleasure of working alongside Daniel on several client projects and long-term contracts, and I have made referrals for Daniel on several occasions!
Amy Hennes
You would be hard pressed to find a better public relations practitioner than Daniel Cherrin. With each project, he combines his diverse experience as attorney and public-policy strategist with his communications and PR expertise. I have had the pleasure of working directly with Dan while we were both employed at the Detroit Regional Chamber, and as his client, while leading corporate and community relations at Guardian Industries. His leadership and public-policy knowledge was instrumental in the Chamber’s response following the events of 9-11. At Guardian, thanks to his dedication and support, we made great strides in advancing Youth Entrepreneurs of Michigan and he was called upon as consultant for crisis communications. Dan is one of the most creative thinkers I know, never shying from new ideas and practices and willing to pivot and experiment to meet his client’s goals. He is a true collaborator, able to bring business, civic and community leaders together for a common cause or project. One never needs to question his integrity and commitment. Dan is great friend and colleague. I strongly recommend Dan Cherrin.
Roberto Rodriguez
It is a great honor to work with someone that has as much passion and industry experience in the areas of public relations and strategic communication as Daniel does. He is a pleasure to work with and the professionalism and dedication that he shows in his work is truly inspiring for a young professional such as myself. I look forward to following his example and becoming a great professional in my field, just as Daniel is in his.
Marissa Rosen
A hard-working professional and well-versed on a diversity of subject matters, Daniel has an extremely strong background with political and legal experience that make North Coast Strategies' PR service offerings both marketable and compelling. I've had the great pleasure of working alongside Daniel on several client projects and long-term contracts, and I have made referrals for Daniel on several occasions!
Amy Hennes
You would be hard pressed to find a better public relations practitioner than Daniel Cherrin. With each project, he combines his diverse experience as attorney and public-policy strategist with his communications and PR expertise. I have had the pleasure of working directly with Dan while we were both employed at the Detroit Regional Chamber, and as his client, while leading corporate and community relations at Guardian Industries. His leadership and public-policy knowledge was instrumental in the Chamber’s response following the events of 9-11. At Guardian, thanks to his dedication and support, we made great strides in advancing Youth Entrepreneurs of Michigan and he was called upon as consultant for crisis communications. Dan is one of the most creative thinkers I know, never shying from new ideas and practices and willing to pivot and experiment to meet his client’s goals. He is a true collaborator, able to bring business, civic and community leaders together for a common cause or project. One never needs to question his integrity and commitment. Dan is great friend and colleague. I strongly recommend Dan Cherrin.
Roberto Rodriguez
It is a great honor to work with someone that has as much passion and industry experience in the areas of public relations and strategic communication as Daniel does. He is a pleasure to work with and the professionalism and dedication that he shows in his work is truly inspiring for a young professional such as myself. I look forward to following his example and becoming a great professional in my field, just as Daniel is in his.
Marissa Rosen
A hard-working professional and well-versed on a diversity of subject matters, Daniel has an extremely strong background with political and legal experience that make North Coast Strategies' PR service offerings both marketable and compelling. I've had the great pleasure of working alongside Daniel on several client projects and long-term contracts, and I have made referrals for Daniel on several occasions!
Amy Hennes
You would be hard pressed to find a better public relations practitioner than Daniel Cherrin. With each project, he combines his diverse experience as attorney and public-policy strategist with his communications and PR expertise. I have had the pleasure of working directly with Dan while we were both employed at the Detroit Regional Chamber, and as his client, while leading corporate and community relations at Guardian Industries. His leadership and public-policy knowledge was instrumental in the Chamber’s response following the events of 9-11. At Guardian, thanks to his dedication and support, we made great strides in advancing Youth Entrepreneurs of Michigan and he was called upon as consultant for crisis communications. Dan is one of the most creative thinkers I know, never shying from new ideas and practices and willing to pivot and experiment to meet his client’s goals. He is a true collaborator, able to bring business, civic and community leaders together for a common cause or project. One never needs to question his integrity and commitment. Dan is great friend and colleague. I strongly recommend Dan Cherrin.
Roberto Rodriguez
It is a great honor to work with someone that has as much passion and industry experience in the areas of public relations and strategic communication as Daniel does. He is a pleasure to work with and the professionalism and dedication that he shows in his work is truly inspiring for a young professional such as myself. I look forward to following his example and becoming a great professional in my field, just as Daniel is in his.
Marissa Rosen
A hard-working professional and well-versed on a diversity of subject matters, Daniel has an extremely strong background with political and legal experience that make North Coast Strategies' PR service offerings both marketable and compelling. I've had the great pleasure of working alongside Daniel on several client projects and long-term contracts, and I have made referrals for Daniel on several occasions!
Amy Hennes
You would be hard pressed to find a better public relations practitioner than Daniel Cherrin. With each project, he combines his diverse experience as attorney and public-policy strategist with his communications and PR expertise. I have had the pleasure of working directly with Dan while we were both employed at the Detroit Regional Chamber, and as his client, while leading corporate and community relations at Guardian Industries. His leadership and public-policy knowledge was instrumental in the Chamber’s response following the events of 9-11. At Guardian, thanks to his dedication and support, we made great strides in advancing Youth Entrepreneurs of Michigan and he was called upon as consultant for crisis communications. Dan is one of the most creative thinkers I know, never shying from new ideas and practices and willing to pivot and experiment to meet his client’s goals. He is a true collaborator, able to bring business, civic and community leaders together for a common cause or project. One never needs to question his integrity and commitment. Dan is great friend and colleague. I strongly recommend Dan Cherrin.
Roberto Rodriguez
It is a great honor to work with someone that has as much passion and industry experience in the areas of public relations and strategic communication as Daniel does. He is a pleasure to work with and the professionalism and dedication that he shows in his work is truly inspiring for a young professional such as myself. I look forward to following his example and becoming a great professional in my field, just as Daniel is in his.
Credentials
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Michigan SCAO Approved Civil Mediator, since 2009
Michigan Supreme CourtJan, 2009- Oct, 2024 -
Licensed to practice law in the State of Michigan
State Bar of MichiganNov, 1998- Oct, 2024
Experience
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North Coast Strategies
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Founder and President
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Jan 2013 - Present
North Coast Strategies is a micro-agency, leveraging a single-employee model to take on multiple projects. We understand that our clients have individualized needs, so we organize an experienced team of independent-thinkers and doers around our clients. Companies large, local, small and global have sought our strategic advice and counsel. This includes global manufacturers, national trade associations, local nonprofits, universities, governments, quasi-government agencies, startups, business executives and others in need of our support in protecting and enhancing their reputation in the public eye. This includes:01. Established and currently serves as the Executive Director for the MI Behavioral Health Wellness Collaborative, a 501(c)(6), giving community mental health providers in Wayne County, MI a voice in providing services to 200K+ persons by facilitating discussions with 18 community mental health providers.02. Facilitated a comprehensive transit plan for Washtenaw County, through a series of public meetings, that resulted in the approval of a 0.7 millage, by 71 percent of the voters, and adopted by the Washtenaw County Board of Commissioners, resulting in the expansion of transit services in the county’s urban core and new communities joining the Ann Arbor Area Transportation Authority.03. Preserved the national integrity and reputation of The University of Toledo and University of Toledo Medical Center, by quickly and pro-actively working with the university president and provost to communicate and remain visible with key stakeholders and aggressive media outreach, after a nurse accidently disposed of a kidney during a transplant surgery and the Medical Center voluntarily suspended its live kidney transplant program, which was eventually restored.
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Attorney and Director of Marketing
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Aug 2010 - Dec 2012
I served as a member of the firm’s management team, leading the marketing and communications efforts for a 55-member law firm, while maintaining an active government relations, crisis management and public relations practice. While working for Fraser Trebilcock, I had an active portfolio of diverse cases, some which were nontraditional for a well-established law firm. This includes:01. Prevented the monopolization of ferry service to Mackinac Island, MI as the attorney and spokesperson for the city government, by building public support through aggressive media outreach and a litigation communications strategy to gain a favorable outcome by the Michigan Public Service Commission. 02. Protected the integrity and reputation of the VFW National Home for Children by avoid national media attention after a government investigation uncovered an unfortunate pattern of actions by one of their employees that eventually led to her arrest. 03. Developed strategic media partnerships to position the CEO of Vistage International as a national thought leader on small business issues, through the release of a quarterly CEO index, leading to consistent national coverage in The Wall Street Journal, FOX Business News and CNBC.
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Founder
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Jan 2005 - Aug 2010
I established a law and public affairs firm that provides cutting edge practical advice where government action, litigation exposure, complex regulatory requirements, or a particular risk may impact an organization's reputation and bottom-line. This includes assessing the public risk of a transaction, using a multi-disciplinary approach of law, public relations and legislative/regulatory affairs to help clients achieve their business objectives. I established a law and public affairs firm that provides cutting edge practical advice where government action, litigation exposure, complex regulatory requirements, or a particular risk may impact an organization's reputation and bottom-line. This includes assessing the public risk of a transaction, using a multi-disciplinary approach of law, public relations and legislative/regulatory affairs to help clients achieve their business objectives.
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City of Detroit
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United States
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Government Administration
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700 & Above Employee
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Communications Director/Press Secretary
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Sep 2008 - May 2009
I served as the official spokesperson for the Mayor and City of Detroit, and senior member of the Mayor's Cabinet during one of Detroit's most difficult times. I managed the communications efforts of every city department and was responsible for creating and executing a comprehensive communications strategy and overall strategic plan that included a mix of traditional and social media, crisis management, events management and the involvement of community and faith-based organizations. I also Managed Detroit's daily communications; researched and drafted all of the Mayor's speeches, statements and releases; choreographed news conferences; and, served as a liaison between reporters from around the world and the mayor, while working with the media on a number of stories involving the collapse of America's Auto Industry, Detroit's financial crises, problems with Detroit's image, and major media events such as: the NCAA Final Four, the scandals emerging from City Hall, and the North American International Auto Show.
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Caponigro Public Relations
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Public Relations and Communications Services
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Vice President
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2005 - 2007
I served as a member of the executive management team for one of Detroit’s most respected public relations firms, I provided senior-level public relations and public affairs counsel to local, statewide, national and international clients, including B2B, B2C, celebrities, athletes, corporations and associations, on issues related to: litigation communications; crisis management; government affairs; media relations; digital media; community relations; grassroots initiatives; reputation management; U.S.-Canadian relations; homeland security; and, other public affairs strategies. While there, • I garnered national media attention for the Chicago-based New York Times Salute Our Heroes Job Fair & Career Expo, and reached every major local news outlet, including The New York Time’s main competitor, The Chicago Tribune. Cherrin also secured coverage on Paul Harvey News and Comment, attracting job seekers as far away as Seattle, WA.• I provided strategic counsel to a client who was the target of an Inside Edition story involving art auctions on cruise-lines, and,• I secured non-traditional national media for Marco Andretti, the 2006 Indy Racing League Rookie of the Year, including: The New York Times, Brandweek, Teenmag.com and Seventeen.
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Vice President
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2003 - 2005
I was the managing partner of a bi-national boutique strategic communications and lobbying firm, that was backed by a venture capital firm. Portfolio clients include: technology companies; retail and restaurants; professional firms; non-profits; international border crossings; associations and municipalities. I was the managing partner of a bi-national boutique strategic communications and lobbying firm, that was backed by a venture capital firm. Portfolio clients include: technology companies; retail and restaurants; professional firms; non-profits; international border crossings; associations and municipalities.
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StartupNation
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Online Media
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1 - 100 Employee
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General Counsel
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2003 - 2005
I regularly provided ongoing strategic legal counsel to a national multi-media start-up company, specializing in providing information and inspiration to aspiring entrepreneurs, with a nationally syndicated radio show in over 55 markets, including the negotiation of various contracts and revenue-sharing agreements, relating to radio, new media, strategic partnerships and general agreements between vendors and sponsors, with new and legacy companies including: Microsoft, Legalzoom, IRS, and the SBA. Created and managed 10 Steps to Open for Business on-line edition, including: content origination and strategic alliance.
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Detroit Regional Chamber
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Director of Federal Public Policy
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2000 - 2003
I managed the federal government relations program for the nation’s largest regional Chamber on issues including: border management, economic development, health care, trade, and transportation and infrastructure. Select Accomplishments:• Forged bi-national coalitions of civic and business leaders around legislative and media campaigns involving trade, workforce related issues, health care and economic development in Southeastern Michigan.• Coordinated a regional border initiative, resulting in 145 additional customs and immigration agents, and the deployment of the Michigan National Guard at the Michigan/Ontario border.• Established and led a federal PAC to advance the Chamber’s political support at a national level.
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Attorney
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1998 - 2000
I managed all aspects of an active litigation practice, in state and federal courts at a boutique litigation firm. This included research and writing, court appearances, drafting and argument of substantive and procedural motions, discovery and deposition practice and, preparation for mediation and trial. Areas of practice include: Appellate advocacy; no-fault automobile insurance; personal injury; brain injury; litigation; appellate law; collections; worker’s compensation; contracts; and, probate administration before Michigan District and Circuit Courts, the Michigan Court of Appeals, the Michigan Supreme Court and U.S. District Court.
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Detroit Coordinator
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1994 - 1994
I led volunteer efforts on behalf of a Gubernatorial Campaign in the City of Detroit. I led volunteer efforts on behalf of a Gubernatorial Campaign in the City of Detroit.
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Education
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1995 - 1998
Michigan State University College of Law
Juris Doctor, Law -
1996 - 1996
Pepperdine Law
Certificate, Alternative Dispute Resolution -
1991 - 1995
University of Michigan
BA, Political Science -
1987 - 1991
West Bloomfield High School
Certificate, College Preparatory -
1978 - 1984
Leonard Elementary School
Certificate, College Preparatory
Community
