Daniel Chávez Martínez

Socio Director at CHEF
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Contact Information
us****@****om
(386) 825-5501
Location
PY
Languages
  • Inglés Full professional proficiency
  • Spanish Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Aprenda a Invertir en la Bolsa de Valores
    Bolsa de Valores y Productos de Asunción S.A.
    Sep, 2021
    - Sep, 2024
  • Marketing Analytics
    Coursera
    Feb, 2021
    - Sep, 2024
  • Market Research and Consumer Behavior
    IE Business School
    Dec, 2020
    - Sep, 2024
  • Project Management for Beginners
    Project Management Institute
    Nov, 2020
    - Sep, 2024
  • General Motors + Iprospect + Carat eLearning: Director
    Facebook
    Jun, 2017
    - Sep, 2024
  • DoubleClick Campaign Manager Basics
    Google
    May, 2017
    - Sep, 2024
  • Content Strategy - Brand Partner Program
    YouTube
    Nov, 2016
    - Sep, 2024
  • SuperPlanning - Planificación Estratégica
    Brother Ad School
    Oct, 2014
    - Sep, 2024
  • Asana Together Training Course For Certified Pros
    Asana
    Aug, 2021
    - Sep, 2024
  • Content Marketing
    HubSpot Academy
    Dec, 2020
    - Sep, 2024
  • Google AdWords Certification - Display Advertising
    Google
    Sep, 2016
    - Sep, 2024
  • Google AdWords Certification - Video Advertising
    Google
    Sep, 2016
    - Sep, 2024

Experience

  • CHEF
    • United States
    • Food Production
    • Socio Director
      • May 2021 - Present

      Desde la consultora nos encargamos de ofrecer los siguientes servicios: ESTRATEGIA DE MARCA: - Definición de Propósito de Marca y Posicionamiento. - Estrategia de Portafolio de Marca (Arquitectura de Marcas). - Estrategia de Marketing Digital. - Desarrollo de Briefs Creativos. PLANIFICACIÓN: - Desarrollo de Planes de Marketing. - Desarrollo de Planes de Comunicación. - Planificación de Campañas Publicitarias. INVESTIGACIÓN: - Análisis del Contexto de Marca. - Reportes de Insights del Consumidor/a. - Mapa de Empatía. - Reportes de Tendencias Culturales. - Análisis competitivos de comunicación. GESTIÓN DE MARCA: - Acompañamiento y seguimiento en la implementación de Planes de Marketing. - Construcción de Departamentos de Marketing. - Auditoría de Procesos y Proveedores. - Elaboración de Pitches y Concursos de Agencia.

  • Lupe (Carat)
    • Strategic Planning Director
      • Sep 2018 - Apr 2021

      - Agency marketing and comms leader. - Agency structure and processes optimization leader. - Consumer insight research. - Responsible for the implementation of strategic planning tools as well of directing brand definition workshops and other planning activities such as Creative Brief development and briefings, research and trend-watching. - Brand and comms strategy development for clients. - Development and commercialization of strategic products. - Creative development support and inspiration. - New business support. Brands: CENTURY, NIVEA, NIVEA Men, Peroni, Grolsch, Dark Dog, Samsung, Chevrolet, Copetrol, McDonald’s, Nescafé, Pepsi, Mirinda, Split, Dove, Rexona, Skip, Drive/Kuñataí, OMO, Banco Regional, Grupo Riquelme, Fideos Federal, Eucerin, Lendik, Rochester.

  • La Moderna
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Digital Director
      • Mar 2018 - Sep 2018

      - Overall management and supervision of the Agency’s Digital services. - Digital Marketing Strategies development: Buyer Personas. Digital Marketing Funnels, Digital Consumer Journeys. - New Business and proposals. - Social Media Marketing. - Follow up to digital marketing KPI's for our clients. - Digital content strategies. - Digital media planning (Social media, Google Adwords, Online direct). - Supervision of digital campaigns activations. - Strategic support for e-commerce development. - Integration, monitoring and control of web analytics in the management of digital campaigns. Brands: Petrobras, Luminotecnia, Universidad Autónoma de Asunción.

  • Pública Carat
    • Malaysia
    • Events Services
    • 1 - 100 Employee
    • Business Director and Digital Leader
      • Mar 2016 - Aug 2017

      - Marketing and communications Strategist. - Digital Advertising Planner. - Strategic support development for media plans. - Brand communications strategy of Pública Carat. - Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities. - Provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas. - Drive increased revenue and profit to achieve the Company’s growth plan. - Contacting clients to inform them about new developments in the company’s services. - New Businesses. Brands: Diageo, Banco Itaú, GM Chevrolet, Miller Genuine Draft, Forever 21, Oreo, Shopping Mariscal.

  • Biederman Publicidad - McCann Worldgroup
    • Strategic Planner
      • May 2015 - Mar 2016

      - Develop meaningful strategies that fit into the brands' philosophy and business objectives. - Finding insights to create inspiring briefings that are align with the brand objective and strategy. - Cultural trends research. - Research support for the Creative Department. - Competitor analysis and observation of the behavior of the brands in the category. - Lead and collaborate on the strategic process for new business projects. - Strategic support development for Creative pitches. - Qualitative research. - Social Media Supervisor. Brands: Coca Cola, TIGO, Kenton, Paseo La Galería, Visión Banco, Kitadol, Brinox, Universidad San Carlos, Mitsubishi, Fuso, Huawei, Nestlé.

  • ARS DDB
    • Strategic Planner
      • Dec 2014 - May 2015

      - Creative Brief development. - Communication strategy development. - Social media analysis and report. - Consumer habits qualitative research. - Research support for the Creative Department. - Cultural trends analysis. Brands: Farmatodo, Banco Mercantil, Alimentos Munchy, Cervecería Regional, 3M. - Creative Brief development. - Communication strategy development. - Social media analysis and report. - Consumer habits qualitative research. - Research support for the Creative Department. - Cultural trends analysis. Brands: Farmatodo, Banco Mercantil, Alimentos Munchy, Cervecería Regional, 3M.

  • Zaguán Planning
    • Strategic Planner Jr.
      • Jun 2014 - Nov 2014

      - Planning and communications consultancy. - Development of strategic platforms for communications for different brands and advertising agencies. - Consumer behavior research. - Off-shore field research (Sambil Curaçao Project). - Creative Briefs development. - Planning of Digital and Social Media communication strategies. - Brand strategy development. Brands: Constructora Sambil, Equilibrio Agencia Digital, Agencia ARRB , Andrea Peñalver. - Planning and communications consultancy. - Development of strategic platforms for communications for different brands and advertising agencies. - Consumer behavior research. - Off-shore field research (Sambil Curaçao Project). - Creative Briefs development. - Planning of Digital and Social Media communication strategies. - Brand strategy development. Brands: Constructora Sambil, Equilibrio Agencia Digital, Agencia ARRB , Andrea Peñalver.

  • ASAP Conceptos Promocionales de Marketing LTDA.
    • Country Account Coordinator.
      • Sep 2010 - Sep 2012

      - Solving requirements from the Trade Marketing Department of Michelin - Icollantas C.A. This requirements divide in three categories: Commercial needs (P.O.P. material sales), Marketing needs (management of marketing events in retail stores nationwide) and Logistics needs (warehousing and distribution nationwide). - Solving requirements from the Trade Marketing Department of Michelin - Icollantas C.A. This requirements divide in three categories: Commercial needs (P.O.P. material sales), Marketing needs (management of marketing events in retail stores nationwide) and Logistics needs (warehousing and distribution nationwide).

Education

  • Universidad Americana Paraguay
    Master's degree, Marketing & Sales Strategic Management
    2018 - 2020
  • Universidad Metropolitana (VE)
    Certificación, Psicología del Consumidor.
    2009 - 2010
  • Universidad Metropolitana (VE)
    Bachelor's degree, Psychology.
    2005 - 2010

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