Daniel Caparrós Torres

Project Director | Mobile Apps & App Growth at Leadtech Group
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Contact Information
us****@****om
(386) 825-5501
Location
Barcelona, Catalonia, Spain, ES
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • French Professional working proficiency
  • Portuguese Professional working proficiency
  • German Elementary proficiency
  • Galician Native or bilingual proficiency

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Experience

    • Spain
    • Technology, Information and Internet
    • 400 - 500 Employee
    • Project Director | Mobile Apps & App Growth
      • Jun 2020 - Present

      - Prototyping, designing, developing, launching and growing Mobile Apps. - Defining go-to-market strategy, setting targets and KPIs, picking the right tech and marketing set-ups, selecting the most relevant acquisition, retention and monetization channels. - Driving cross-functional and product alignment on objectives, resource allocation, and more. Creating program governance schedules and managing leadership check-ins. - Launching MVPs, introducing the product, engaging… Show more - Prototyping, designing, developing, launching and growing Mobile Apps. - Defining go-to-market strategy, setting targets and KPIs, picking the right tech and marketing set-ups, selecting the most relevant acquisition, retention and monetization channels. - Driving cross-functional and product alignment on objectives, resource allocation, and more. Creating program governance schedules and managing leadership check-ins. - Launching MVPs, introducing the product, engaging the users, collecting user feedback and nurturing the app as per the feedback. - Optimizing acquisition, activation, conversion and retention efforts in concert to grow subscription and subscriber LTV. - Improving user Engagement, Retention and Monetization. - Developing holistic strategies to optimize cost per acquisition and drive ROI (Apple Search Ads, Google App Campaigns, Paid Social) - Improving App and Play Store rankings and driving organic installs.

    • Project Manager | New Business
      • Jun 2019 - Jun 2020

      -Initiating, planning and managing the launching of new ventures with attention to detail, accountability, and ownership for end-to-end project life-cycle. -Planning requirements, identifying risks, managing schedules, and communicating clearly with project stakeholders, keeping all the players coordinated on the project's progress and deadlines. -Champion Innovation: research, define and recommend product specific innovation of new technologies and features which will enhance our… Show more -Initiating, planning and managing the launching of new ventures with attention to detail, accountability, and ownership for end-to-end project life-cycle. -Planning requirements, identifying risks, managing schedules, and communicating clearly with project stakeholders, keeping all the players coordinated on the project's progress and deadlines. -Champion Innovation: research, define and recommend product specific innovation of new technologies and features which will enhance our current offering and improve customer experience. -Story Writing: breaking down Epics into actionable stories by the development team. -Daily Stand-up Meetings: running daily stand-up meetings with our development team representatives in order to verify daily progress for each of our streams of work, that development is in line with requirements and whether they have encountered any issues or blockers which are preventing progress. -Communicating with and influencing stakeholders and diverse technical/non-technical groups without direct authority, spanning all organizational levels. -Inspiring and motivating team members to grow in their capabilities and focus on delivering results. -Contributing to the long-term operational strategy and service delivery model and continuous improvements of business processes.

    • United States
    • Software Development
    • 700 & Above Employee
    • Marketplace Operations Manager
      • Mar 2018 - Jun 2019

      -Understanding current operational capabilities and work on solutions to expand those capabilities. Identify opportunities for future development by raising Development Ideas to Business Intelligence. -Scaling new and existing processes to allow the business to efficiently operate and grow. Managing trade-offs between cost, time to market and strategic alignment. -Managing a highly collaborative cross-functional team -Product Operations, Buying, Product Marketing and… Show more -Understanding current operational capabilities and work on solutions to expand those capabilities. Identify opportunities for future development by raising Development Ideas to Business Intelligence. -Scaling new and existing processes to allow the business to efficiently operate and grow. Managing trade-offs between cost, time to market and strategic alignment. -Managing a highly collaborative cross-functional team -Product Operations, Buying, Product Marketing and Communications, BI- to oversee the planning, development and design of strategy from product initiation decision through to the end of the product life cycle. -Driving regular business operation meetings and initiating meaningful conversations. Leading weekly meetings with project team(s) to ensure key initiatives are on track and maintain the project plan/ project documentation. -Helping establish analytical frameworks to identify, prioritize, structure, and solve complex business problems. -Developing full program plans including milestones, deliverables, resourcing, dependencies, development, escalation, and communication. -Creating operational rhythm, establishing and tracking KPIs. Supporting the establishment of product vision, business goals, product roadmap and global rollout plans. -Working with the Business Intelligence functions to measure the success of each deploy and enhancement and communicate insights back to the idea stakeholders and MD to quantify the impact.

    • Marketplace Product Operations Specialist
      • Apr 2017 - Mar 2018

      -Designing, managing and optimizing product-onboarding processes and workflow. -Manage and coach a team of Product Assistants, ensuring that collections can be released on the website in time on a rolling basis. Responsible for tracking and timely delivery of new SKUs to meet required launch dates. -Liaising with logistics and monitoring the booking and dispatching of goods. Highlighting any issues that are impacting efficiency, generating damage or affecting customer service and… Show more -Designing, managing and optimizing product-onboarding processes and workflow. -Manage and coach a team of Product Assistants, ensuring that collections can be released on the website in time on a rolling basis. Responsible for tracking and timely delivery of new SKUs to meet required launch dates. -Liaising with logistics and monitoring the booking and dispatching of goods. Highlighting any issues that are impacting efficiency, generating damage or affecting customer service and where possible offer recommended solutions. -Developing and challenging an efficient Photo Production workflow to take hundreds of web-ready images a month. -Working with the QA team to ensure that all technical details are correct and meet legal standards. -Overseeing relationship with internal IT team to ensure smooth coordination of web system operations. -Assisting the Head of Buying on developing long, mid and short terms strategies to identify, source and release best-selling product.

    • Online Product Coordinator - Private Label
      • Nov 2016 - Apr 2017

      -Onboarding and approving new, exclusive Private Label products onto Houzz efficiently and smoothly. -Flagging any missing copy, images and/or product details and sourcing the correct data. -Working closely with Buying, QA and Logistics teams to oversee troubleshooting, quality assurance, and product approval processes. -Coordinating product feedback from internal and external stakeholders to drive product release schedule. -Coordinating and prioritising the… Show more -Onboarding and approving new, exclusive Private Label products onto Houzz efficiently and smoothly. -Flagging any missing copy, images and/or product details and sourcing the correct data. -Working closely with Buying, QA and Logistics teams to oversee troubleshooting, quality assurance, and product approval processes. -Coordinating product feedback from internal and external stakeholders to drive product release schedule. -Coordinating and prioritising the Private Label team needs (buying, logistics, merchandising, copywriting , QA & photography) to get products live on site quickly and efficiently. -Be proactive in finding ways to improve Company eCommerce platform. -Monitor customer feedback and validate bugs or areas for improvement with UI/UX.

    • Online Product Coordinator - Houzz Shop
      • Jun 2016 - Nov 2016

      -Incorporating new products onto Houzz efficiently and smoothly. -Acting as the collection point of all vendors’ documentation on each product, identifying the actions needed to onboard each product and distributing the workload to the relevant functions. -Working closely with vendors to oversee troubleshooting, quality assurance, and product approval processes. -Supporting vendor/seller community through technical and qualitative requests. -Implementing SEO best… Show more -Incorporating new products onto Houzz efficiently and smoothly. -Acting as the collection point of all vendors’ documentation on each product, identifying the actions needed to onboard each product and distributing the workload to the relevant functions. -Working closely with vendors to oversee troubleshooting, quality assurance, and product approval processes. -Supporting vendor/seller community through technical and qualitative requests. -Implementing SEO best practice across content and metadata and advise content owners (SMB) on SEO guidelines.

    • Content Coordinator - Product & Community
      • Apr 2015 - Jun 2016

      -Managing product onboarding, categorization and tagging. -Reviewing and categorizing incoming photos, identifying styles, price ranges, structural elements and furniture accessories. -Quality assurance of platform performance, user experience (UX) and functionality. -Maintaining a constant overview of the site’s global and Spanish homepages to keep these fresh, up to date and relevant. -Assisting with ongoing website development and testing. Responsible for… Show more -Managing product onboarding, categorization and tagging. -Reviewing and categorizing incoming photos, identifying styles, price ranges, structural elements and furniture accessories. -Quality assurance of platform performance, user experience (UX) and functionality. -Maintaining a constant overview of the site’s global and Spanish homepages to keep these fresh, up to date and relevant. -Assisting with ongoing website development and testing. Responsible for carrying out quality assurance checks on content. Perform technical site analysis and site and content compliance audits as needed. -Identifying key metrics to evaluate data both quantitatively and qualitatively. -Implementing SEO best practice across content and metadata and advise content owners on SEO guidelines. -Supporting and working closely with the Community Manager and the Editorial Team. -Write copy/manage scheduling of posts for daily content on Twitter, Instagram and Facebook.

  • Sandra Higgins Fine Art
    • London, Royaume-Uni
    • Art Gallery Manager & PA
      • Nov 2013 - Jan 2015

      Sandra Higgins is an Independent Art Advisor and Curator with more than 20 years of experience in the art world of London. Currently Sandra acts as an art advisor and curator for individual clients, corporations and institutions. She exhibits and represents international artists as their agent and annually exhibits their work at art fairs, as well as ‘pop-up’ exhibitions in alternative spaces such as corporate headquarters, retail shops and private clubs. Duties: -Planning… Show more Sandra Higgins is an Independent Art Advisor and Curator with more than 20 years of experience in the art world of London. Currently Sandra acts as an art advisor and curator for individual clients, corporations and institutions. She exhibits and represents international artists as their agent and annually exhibits their work at art fairs, as well as ‘pop-up’ exhibitions in alternative spaces such as corporate headquarters, retail shops and private clubs. Duties: -Planning, organising and marketing exhibitions and shows both in the UK and Latin-America. -Researching new artists and topics for forthcoming exhibitions. -Assessing and selecting artists/artworks. -Arranging transportation of works to and from the gallery, both nationally and internationally. -Maintaining client and artist databases. -Designing catalogues, brochures and invitations. -Updating gallery website, newsletter, blog and social media profiles. -Private view logistics including: catering, staff, transport and technicians Show less Sandra Higgins is an Independent Art Advisor and Curator with more than 20 years of experience in the art world of London. Currently Sandra acts as an art advisor and curator for individual clients, corporations and institutions. She exhibits and represents international artists as their agent and annually exhibits their work at art fairs, as well as ‘pop-up’ exhibitions in alternative spaces such as corporate headquarters, retail shops and private clubs. Duties: -Planning… Show more Sandra Higgins is an Independent Art Advisor and Curator with more than 20 years of experience in the art world of London. Currently Sandra acts as an art advisor and curator for individual clients, corporations and institutions. She exhibits and represents international artists as their agent and annually exhibits their work at art fairs, as well as ‘pop-up’ exhibitions in alternative spaces such as corporate headquarters, retail shops and private clubs. Duties: -Planning, organising and marketing exhibitions and shows both in the UK and Latin-America. -Researching new artists and topics for forthcoming exhibitions. -Assessing and selecting artists/artworks. -Arranging transportation of works to and from the gallery, both nationally and internationally. -Maintaining client and artist databases. -Designing catalogues, brochures and invitations. -Updating gallery website, newsletter, blog and social media profiles. -Private view logistics including: catering, staff, transport and technicians Show less

    • United Kingdom
    • Research Services
    • 700 & Above Employee
    • Department Administrator
      • Nov 2012 - Nov 2013

      King's College London is one of the top 20 universities in the world (2015-16 QS international world rankings). A research-led university based in the heart of London, King's has more than 26,500 students (of whom more than 10,000 are graduate students) from nearly 150 countries, and more than 6,500 employees. King's is in the second phase of a £1 billion redevelopment program which is transforming its estate. King's has an outstanding reputation for providing world-class teaching and… Show more King's College London is one of the top 20 universities in the world (2015-16 QS international world rankings). A research-led university based in the heart of London, King's has more than 26,500 students (of whom more than 10,000 are graduate students) from nearly 150 countries, and more than 6,500 employees. King's is in the second phase of a £1 billion redevelopment program which is transforming its estate. King's has an outstanding reputation for providing world-class teaching and cutting-edge research. In the 2008 Research Assessment Exercise for British universities, 23 departments were ranked in the top quartile of British universities; Duties: -General office duties; drafting letters for signature, answering queries from a range of visitors, prospective students and collaborators. -Committee servicing: preparation, copying and circulation of agendas, papers and reports for committees and ad hoc meetings, attending and taking minutes of meetings and timely preparation of minutes and notes of meetings. -Scheduling and organisation of meetings with staff, students and external visitors and collaborators. -Preparation and collation of a range of materials and reports. -Ensuring regular update of the website and other communication materials. -Organizing and maintaining an up to date filling-system for all formal correspondence and other project documents.

    • Art Gallery Assistant
      • Apr 2012 - Nov 2012

      King's Cultural Institute creates a distinctive first point of engagement for the cultural sector and offers enhanced, specialist support for King’s academics in their collaborations with artists and cultural organisations. By connecting artists and arts organisations with the College’s rich variety of research expertise and multi-disciplinary strength across its many Schools, the Institute aims to generate new forms of exchange, engagement and collaboration, test new ideas, stimulate new… Show more King's Cultural Institute creates a distinctive first point of engagement for the cultural sector and offers enhanced, specialist support for King’s academics in their collaborations with artists and cultural organisations. By connecting artists and arts organisations with the College’s rich variety of research expertise and multi-disciplinary strength across its many Schools, the Institute aims to generate new forms of exchange, engagement and collaboration, test new ideas, stimulate new partnerships and reach out to new audiences. Duties: -Opening and closing the gallery. -Liaising with exhibition designers ensuring that all project team members have the relevant and correct information. -Invigilating and providing assistance to visitors.Dealing with visitors/ customers face to face, providing them with information about gallery events, exhibitions and displays, and the College in general. -Producing signs and lists for exhibitions. -Organizing appropriate publicity materials such as private view invitations. -Maintaining and update the gallery mailing list database and organizing mail-outs. -Assisting with exhibition installation and take downs. Receiving artists, curators and others, on and off site -Assist with gallery events including evening private views. -Assisting the Administrative Team in the day to day operation of King’s Cultural Institute.

    • Spain
    • Higher Education
    • 700 & Above Employee
    • Marketing & PR Officer
      • Jun 2010 - Aug 2011

      The King Juan Carlos University (Universidad Rey Juan Carlos) is one of the top universities of Spain. URJC is a Spanish public university located in the Southern area of the Community of Madrid (Spain), with four campuses at Móstoles, Alcorcón, Vicálvaro and Fuenlabrada. It’s named after King Juan Carlos I of Spain and was created in 1996. URJC with 35.877 students has the Latin motto Non nova, sed nove (“Not new things, but in a new way”). Duties: -Updating website, newsletter… Show more The King Juan Carlos University (Universidad Rey Juan Carlos) is one of the top universities of Spain. URJC is a Spanish public university located in the Southern area of the Community of Madrid (Spain), with four campuses at Móstoles, Alcorcón, Vicálvaro and Fuenlabrada. It’s named after King Juan Carlos I of Spain and was created in 1996. URJC with 35.877 students has the Latin motto Non nova, sed nove (“Not new things, but in a new way”). Duties: -Updating website, newsletter, blog and social media profiles. -Maintaining and updating media lists. -Designing catalogues, brochures and invitations. -Assisting with events such as exhibitions, report launches, press conferences, forums and round-tables. . Show less The King Juan Carlos University (Universidad Rey Juan Carlos) is one of the top universities of Spain. URJC is a Spanish public university located in the Southern area of the Community of Madrid (Spain), with four campuses at Móstoles, Alcorcón, Vicálvaro and Fuenlabrada. It’s named after King Juan Carlos I of Spain and was created in 1996. URJC with 35.877 students has the Latin motto Non nova, sed nove (“Not new things, but in a new way”). Duties: -Updating website, newsletter… Show more The King Juan Carlos University (Universidad Rey Juan Carlos) is one of the top universities of Spain. URJC is a Spanish public university located in the Southern area of the Community of Madrid (Spain), with four campuses at Móstoles, Alcorcón, Vicálvaro and Fuenlabrada. It’s named after King Juan Carlos I of Spain and was created in 1996. URJC with 35.877 students has the Latin motto Non nova, sed nove (“Not new things, but in a new way”). Duties: -Updating website, newsletter, blog and social media profiles. -Maintaining and updating media lists. -Designing catalogues, brochures and invitations. -Assisting with events such as exhibitions, report launches, press conferences, forums and round-tables. . Show less

    • Freelance Journalist | Contributor
      • Feb 2008 - Jun 2010

      -Writing features on a variety of topics including: art, music, technology, social movements and urban studies. -Writing features on a variety of topics including: art, music, technology, social movements and urban studies.

Education

  • University of Leeds
    Doctor of Philosophy (Ph.D.), Geography
    2015 - 2019
  • King's College London
    MA in Cultural and Creative Industries, Liberal Arts and Sciences, General Studies and Humanities
    2011 - 2012
  • Universidad Rey Juan Carlos
    BA in Media and Communications, Communication and Media Studies
    2006 - 2011
  • Universidad Rey Juan Carlos
    BA in Journalism, Communication, Journalism, and Related Programs
    2006 - 2011
  • Universidad Nacional de Quilmes
    MUNDE Scholarship, Communication and Media Studies
    2009 - 2010
  • ESG Management School
    ERASMUS Scholarship, Business Administration and Management, General
    2008 - 2009

Community

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