Experience

SUAREZ

• Spain
• Retail Luxury Goods and Jewelry
• 200 - 300 Employee

• Ecommerce and Digital Manager

  • Nov 2020 - Present

  - Digital campaigns and online boutique management (Salesforce Commerce Cloud). - OMS implementation and management. - PIM implementation and management. - Digital brand strategy. - Web analytics and performance. - Digital customer Experience (online and digital Instore); NPS project. - CRM strategy and loyalty program. - Integration of new marketplaces. - Digital campaigns and online boutique management (Salesforce Commerce Cloud). - OMS implementation and management. - PIM implementation and management. - Digital brand strategy. - Web analytics and performance. - Digital customer Experience (online and digital Instore); NPS project. - CRM strategy and loyalty program. - Integration of new marketplaces.



Swatch Group

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Digital & Ecommerce Manager

  • Sep 2017 - Nov 2020

  For TISSOT Spain: - Management all digital marketing campaigns for Spanish market: SEO, SEM, social media, programmatic, media campaigns, emailing and affiliation. - Website Manager using Magento CMS. Optimizing website traffic, conversion rate, revenue and ROI. - Analysis of website traffic and user behavior to make decisions and reports for Headquarters in Le Locle (Switzerland). National and international benchmark. - Social Media Manager and Online PR. - Graphic design for social media, banners and visuals for website, social ads, programmatic campaigns and Adwords. - CRM project manager. - e-KAM roles: develop and align e-business plan with top e-retails and pure players and follow up the e-business drivers by tracking and drawing conclusion from their KPIs. Manage brand image on our e-POS, digital co-marketing and e-trade activations. Show less



SOLOiO

• Spain
• Textile Manufacturing
• 1 - 100 Employee

• Marketing & Ecommerce Manager

  • Mar 2012 - Sep 2017

  - Managing trade and digital marketing campaigns (social ads and Adwords). - Website Manager: analysing website traffic and products and categories performance, managing orders and database, digital visual merchandising. CMS: Wordpress, Magento and Shopify. - Managing online and offline corporate identity and branding. Design packaging, bags and posters to stores. - Graphic design for social media, banners and visuals for website, social ads. Product photography for eCommerce, press release, campaigns and events. - Managing showroom, agencies and suppliers. - Collaboration with product and purchasing department. Attendance at national and international fairs. Show less



Promosalons

• France
• International Trade and Development
• 1 - 100 Employee

• Marketing assistant internship

  • Oct 2010 - Feb 2011

  - Manage Equip’Auto París 2011. - Manage INTERMAT Middle East 2012 – Abbu Dhabi. - Manage Equip’Auto París 2011. - Manage INTERMAT Middle East 2012 – Abbu Dhabi.