Chief Marketing Officer

• Feb 2022 - Present

Chief Marketing Officer

• Apr 2021 - Present

CMO of Group including businesses in the Logistics, Warehousing, Retail, Agency and Education sectors.Responsible for driving brand visibility amongst target audiences with a goal to generate leads and growth. CMO of Group including businesses in the Logistics, Warehousing, Retail, Agency and Education sectors.Responsible for driving brand visibility amongst target audiences with a goal to generate leads and growth.

Head of SEO & Brand

• Jan 2016 - Oct 2022

• Ownership of the strategy for all the hoppa sites worldwide (Geo-targeted, Multi-lingual). Technical, Social, Content and Outreach for all websites. • Generating updates and reports regarding strategy and progress to key stakeholders• Execute new ideas and discover areas of growth.• Manage, develop and grow the SEO team (inc. training & support). • Increase the visibility and online brand presence of hoppa• Work closely with the Development team to ensure best-practice technical implementation. • Research, develop and implement outreach campaigns for earned links and brand exposure. • Manage budget and financial target setting in line with overarching company strategy. • Educate and guide all members of the business who influence the digital environment to work in 'best-practice' with SEO in mind.• Plan and execute rebrand and site restructure. At all times minimising risk and seeking to maximise ROI in a future-proof manner. Achievements between 2015-16:• Rebranded from Resorthoppa to hoppa, migrated domains and increased visibility.• Outreach campaigns picked up by global media outlets. I.e. DailyMail, CNN, AOL, Yahoo News, Business Insider, Huffington Post etc. • Increased SEO traffic to UK site by 70% YoY. • Increased SEO sales to UK site by 100% YoY. • Increased SEO revenue to UK site by 140% YoY. Achievements between 2016-17:• Increased SEO traffic to UK site by 100% YoY. • Increased SEO sales to UK site by 70% YoY. • Increased SEO revenue to UK site by 100% YoY• Acknowledged in the TTG Travel Leaders of the Future program• 2017 Office Ping Pong Champion

Technical SEO Manager

• Jun 2014 - Jan 2016

• Ownership of the strategy for all the hoppa websites worldwide (Geo-targeted, Multi-lingual). Technical, Social, Content and Outreach. • Generating updates and reports regarding strategy and progress to key stakeholders• Research new ideas and potential areas of growth and discuss with key stakeholders and other consultants• Manage, direct and develop the SEO team (including training & support). • Increase the visibility and online brand presence of hoppa• Implement technical resolutions and best practice SEO• Work closely with the Development team to ensure perfect technical implementation. • Research, develop and implement content on and off-site. • Manage budget and financial target setting in line with company development. • Educate and guide all members of the business who influence the digital environment to work in 'best-practice' with SEO in mind.• Plan and execute rebrand and site restructure. At all times minimising risk and seeking to maximise ROI in a future-proof manner. Technical SEO ManagerJune 2014 - January 2016 (1 year and 8 months)

Chief Marketing Officer

• Apr 2021 - May 2022

CMO of Group including businesses in the Logistics, Warehousing, Retail, Agency and Education sectors. Responsible for driving brand visibility amongst target audiences with a goal to generate leads and growth. CMO of Group including businesses in the Logistics, Warehousing, Retail, Agency and Education sectors. Responsible for driving brand visibility amongst target audiences with a goal to generate leads and growth.

SEO, Sales & Analytics Manager

• Apr 2013 - Jun 2014

Providing Sales, Research and Consultation support to Aim High allowing the company to provide Search Engine Optimisation, Search Engine Marketing, Social Media Marketing and Website Management Services to a wide range of clients, with varying needs, industries and budgets.I have a wide technical knowledge of all aspects of Online Marketing, with a specialism in SEO. As a certified SEO professional, with experience of managing a range of campaigns - I can determine the most effective and cost efficient methods of achieving targets. I am able to demonstrate both off-site and on-site strategies to increasing visitor traffic, conversions and importantly, revenue. I have dealt with a large client-base, and been the point of contact for over 100 clients (both national and international) - personally overseeing their campaigns, setting expectations, strategies and targets for each.

Academy Operations Manager

• Jul 2012 - Mar 2013

Organisational/operational responsibility over the Academy of ATFC. Budget & Expenditure Management, Time Management, Payroll, Staffing, Website Creation & CMS Moderation. Large Team and Responsibility for Department and Development for in excess of 250 Youth Products.

Marketing Manager

• Jun 2010 - Jul 2012

Social Media, Relationship Management, Event Organisation, Website Management, Media Management, Brand creation, consolidation and management. Increasing revenue into the Club via increasing engagement with both fans and sponsors alike was paramount to success in this role, and understanding the methods of achieving this. High levels of client interaction with many great sponsors of the Football Club, and being part of the team responsible for raising annual revenue from £1.2m to £3.1m over my two seasons in this position. Enjoyably, making a vast range of commercial contacts across Surrey, Hampshire, Berkshire & London in the process.