Founder / Chief Creative Officer

• May 2015 - Present

Director of Marketing Operations

• Jan 2014 - Apr 2017

Oversee all technical and video production aspects of the company including B2C and B2B video and media assets, promotional brand and ecommerce media, branding and advertising collaboration for company-owned brands.Collaborated with the B2C merchandising department to effectively and competitively merchandise B2C inventory across all company-owned sites, home-shopping programming as well as in email marketing.Spearheaded product flow for all B2C markets and promotions for internationally known watch company, particularly its “Red Line” and “Swiss Legend” brands.Collaborated with front-end web design team on UX/UI requests and customer needs based on seasonal and project-based demands.Led promotional and marketing strategies for company social and TV paid-programming channels

Production Manager

• Apr 2010 - Jan 2014

Department Manager: Responsible for the workflow and schedule of the crew/castProduction Coordinator: Responsible for creating each 3-hour live home shopping program consisting of 90 - 300 timepiece SKUs from inventory, applying a discounted TV price and creating the lineup for each hour.Technical Director: Responsible for directing the overall flow of the live shows, operating remote controlled camera, directing the on-air talent, monitoring sales and adjusting the format of the live show accordingly.Responsibilities also included but were not limited to creating graphics and animation packages for each show, monitoring sales and creating sales reports, managing budgets and airtime costs, purchasing broadcast equipment, and creating promotional campaigns.

Video eCommerce Manager

• Apr 2008 - Apr 2010

Responsible for in all aspects of production and management for an online interactive media platform, "ComputerTV", that produces online video content on new and emerging technology. Helped to expand the reach of online viewers to about 3.1 million views a month. Responsibilities include but were not limited to:Managing the online media departmentProducing new content and directing live streaming showsCo-creating the branding for ComputerTVCreating graphic and animation packages, editing videos for online distributionManaging online distribution for viral viewing, and directing talent.Producing product overview videos to be distributed across TigerDirect's online product catalog to maximize product page SEO.Producing, directing, and editing :30 and :60 second commercial spots to air on national and local television stations such as WPLG and WSVN.

Field Producer / Graphic Animator

• Jan 2007 - Apr 2010

Numerous projects that included:Creating graphic and animation packages for MTV tr3s special events shows such as Aventura, Ivy Queen, and Maná concerts.Field camera operator for Question and Answer session (Qiu & Ey) with Enrique Iglesias.Assisted in audio/visual setup and lighting for weekend promotion of Rock Dinner with Pitbull.Assisted producers in weekly shows, including the Latin American MTV Music Awards. Edited simple news reels, digitized and dubbed tapes. Worked closely with the editors and producers of a participant-based show "El Clic".