Communications Manager

• Nov 2021 - Present

Account Manager

• Apr 2021 - Oct 2021

As a freelance PR consultant, I mostly worked alongside Lick PR, a London based entertainment and tech PR agency on a range of campaigns executing review strategy, organising virtual events, and expanding coverage of an existing product type. I have helped clients with copywriting and organising their reporting and evaluation structure, as well as running effective campaigns with clear KPIs.In my time as a consultant, I also increased my contacts base within the media and influencer sphere while heavily utilising my time organisation, prioritisation, and budget management skills.Key Clients: Dovetail Game, Turtle Beach, Capcom

Communications Manager

• Sep 2020 - Apr 2021

I worked within the marketing department of an award-winning global indie publisher of critically acclaimed titles such as Hotshot Racing, Flame in the Flood and multi-million selling Human Fall Flat. In my role, I looked after both B2B and B2C comms, as well as creating and implementing strategy and PR and influencer campaigns for worldwide markets, managing a variety of agencies and first party relationships and ensure budgeting and management of all projects is in line with business expectations.Key titles: The Ascent, Lawn Mowing Simulator, Hotshot Racing

PR Manager

• Apr 2020 - Sep 2020

I have worked in the PR department of Square Enix, the creators and publishers of Marvel’s Avengers, Tomb Raider, Deus Ex, Final Fantasy and Dragon Quest. I created, planned and executed PR campaigns in collaboration with the other territories (Export, NA, Japan, France and Germany), advised on best practice within the wider company in terms of KPIs, brand identity and guidelines, while working alongside the communication teams (corporate, community and influencer relations) to ensure all PR activity fed into the wider marketing strategy. On a day-to-day basis I was the first point of contact for press, responsible for obtaining coverage, securing features, interviews and maintaining communication between the development studios and publishers and media, allocating codes, managing a variety of PR agencies, leading territory calls, coming up with creative ideas in accordance to brand identity, creating licensor opportunities and establishing meaningful partnerships between our existing brands and influencers.I occasionally worked non-standard hours and travel for internal, community or press events and conferences with the purpose of demonstrating the games to press and influencers.Key titles: Marvel’s Avengers, FINAL FANTASY VII REMAKE, KINGDOM HEARTS III, Life is Strange 2, DRAGON QUEST XI: Echoes of an Elusive Age

Senior PR Executive

• Apr 2018 - Apr 2020

Associate PR Manager

• Jan 2018 - Apr 2018

I have worked within the PR department of the largest independent British games developers and publisher on titles such as Elite Dangerous, Planet Coaster and Jurassic World Evolution. On a day-to-day basis I was responsible for creating, planning and executing PR campaigns and advising on best practice while working alongside the communication teams to ensure all PR activity is feeding into the wider marketing strategy. I have managed a small number of European PR agencies with the purpose of creating effective and cohesive PR plans, coordinating announcements, distributing assets and game codes across all territories as well as creating innovative activities that fall within brand guidelines.Key titles: Jurassic World Evolution, Planet Zoo, Planet Coaster, Elite Dangerous

Senior Publicist

• Oct 2014 - Dec 2017

I worked within the video games department at Premier PR, looking after major video game publishers such as Square Enix, Crytek and Jagex, as well as working with a few smaller, independent studios managing PR campaigns from creation and planning to implementation and evaluation stages. As part of a fast paced environment, I worked across multiple campaigns, product types and clients simultaneously, balancing activities, events and initiatives while adhering to strict timescales and ultimately delivering successful campaigns on time, within budget and in line with brand guidelines. In addition, I created and organised community and press events, managing them from conception, through announcement to post-event follow-up and produced press plans with the ultimate goal of increasing awareness for a number of titles. On the administrative side I was also responsible for budget management, maintaining evaluation reports, writing and distributing press releases, helping to organise business and press trips, and assisting with game demos or presentations. Key titles: FINAL FANTASY XV, HITMAN (2016), Life is Strange, NieR: Automata, Robinson: The Journey, Rise of the Tomb Raider: 20 Year Celebration, Final Fantasy XII: The Zodiac Age

PR and Marketing Executive

• Aug 2012 - Sep 2014

I was responsible for managing campaigns across PR, marketing, social media and advertising, with the ultimate goal of increasing sales across the range of board game titles.I looked after obtaining day-to-day coverage and handling media enquiries as well as liaising both with our games manufacturers, publishers and licensors and also within the company, where needed, to create opportunities in a variety of media outlets.I launched the social media channels on various platforms and was responsible for managing and executing the social media strategy. I also maintained and updated the company’s website while gathering, designing and providing impactful assets.I have attended and helped organise trade and public media and press events as a brand representative and had the opportunity to manage small teams of up to 15 demonstrators, delegating responsibilities, providing support and being the first port of call through busy and stressful situations.Key titles: XCOM: The board game, Bioshock Infinite: The Siege of Columbia, Android Netrunner

Library Assistant

• Nov 2011 - Jul 2012

I have worked both part-time and full-time within Southampton Solent’s library all throughout my third year at university while writing my final dissertation and interning at the Five by Five group. Working at Solent has taught me about team work, flexibility and helped me become more organised. On a daily basis my tasks included assisting and communicating with students as well organizing and maintaining different parts of the library. I have worked both part-time and full-time within Southampton Solent’s library all throughout my third year at university while writing my final dissertation and interning at the Five by Five group. Working at Solent has taught me about team work, flexibility and helped me become more organised. On a daily basis my tasks included assisting and communicating with students as well organizing and maintaining different parts of the library.

Social Media Analyst

• Apr 2012 - May 2012

I have worked within the Social Brands 100 project conducted by Headstream as a social media researcher and analyst.My main responsibility was measuring and evaluating the levels of brand engagement with their audiences. During my work experience I got introduced to social media monitoring tools such as Brandwatch. I have worked within the Social Brands 100 project conducted by Headstream as a social media researcher and analyst.My main responsibility was measuring and evaluating the levels of brand engagement with their audiences. During my work experience I got introduced to social media monitoring tools such as Brandwatch.

PR Assistant

• Aug 2011 - Sep 2011

I worked part-time inside the PR department of a well established Romanian publishing house.Some of my tasks included writing and distributing press releases, copywriting, maintaining communication with the publishing house’s authors, help organize events and secure media coverage as well as assisting designers with promoting the company’s image. I worked part-time inside the PR department of a well established Romanian publishing house.Some of my tasks included writing and distributing press releases, copywriting, maintaining communication with the publishing house’s authors, help organize events and secure media coverage as well as assisting designers with promoting the company’s image.

PR Assistant

• May 2011 - May 2011

I have worked at Neil Reading PR alongside account executives within the entertainment, lifestyle and music departments. I worked mainly within the lifestyle department where my tasks included: writing press releases, media scanning and preparing cuttings books, preparing materials for client meetings, research and keep media schedules up-to-date, assisting account executives on general account management including day-to-day responsibilities and other administrative duties. I have worked at Neil Reading PR alongside account executives within the entertainment, lifestyle and music departments. I worked mainly within the lifestyle department where my tasks included: writing press releases, media scanning and preparing cuttings books, preparing materials for client meetings, research and keep media schedules up-to-date, assisting account executives on general account management including day-to-day responsibilities and other administrative duties.

Marketing Liaison

• Feb 2011 - May 2011

I have worked part-time with the EjectorSeat Arts marketing team in order to create and maintain press coverage for their summer festival.My responsibilities: writing and distributing press releases, contacting journalists for better media coverage and handling social media accounts (Twitter, Facebook). I have worked part-time with the EjectorSeat Arts marketing team in order to create and maintain press coverage for their summer festival.My responsibilities: writing and distributing press releases, contacting journalists for better media coverage and handling social media accounts (Twitter, Facebook).

Advertising Intern

• Aug 2010 - Sep 2010

During my short internship I’ve had the opportunity to work alongside advertisement designers and to learn more about the production element of advertising. This included participating in creative pitches and group presentations, maintaining communication with the clients and assisting and creatively intervening into the design process. During my short internship I’ve had the opportunity to work alongside advertisement designers and to learn more about the production element of advertising. This included participating in creative pitches and group presentations, maintaining communication with the clients and assisting and creatively intervening into the design process.

Market Researcher

• Jun 2006 - Sep 2006

I have worked the summer for a leading national company, which specialized in market and opinion research where I had a chance to experience a professional environment and learn about work ethics and teamwork. My position within this agency included supervising marketing research, conducting media consumer surveys and helping with the hosting of focus groups. I have worked the summer for a leading national company, which specialized in market and opinion research where I had a chance to experience a professional environment and learn about work ethics and teamwork. My position within this agency included supervising marketing research, conducting media consumer surveys and helping with the hosting of focus groups.