Daniela (Dana) Mureșan
Senior Product Manager at Lufthansa Innovation Hub- Claim this Profile
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English Native or bilingual proficiency
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Italian Professional working proficiency
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Romanian Native or bilingual proficiency
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French Limited working proficiency
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German Limited working proficiency
Topline Score
Bio
Aiste Sidlauskaite
I had the pleasure of working alogside Daniela for more than 3 years on different projects and was always impressed with her approach to work. Daniela is pro-active and very well organized, which enabled her to move initiatives forward even in demanding circumstances, and to achieve great results. Her ability to communicate clearly stands out, and this is a key skill in global and dynamic environments. I have no doubts about Daniela's success in the future.
Lia Nigro
I have been fortunate enough to take part in a number of Daniela's product webinars over the years and they are always worthwhile. Daniela has an interactive approach that engages those attending, holds their attention, and encourages them to share their own knowledge. She presents material in a way that is thorough but clear even for those with limited knowledge and for non-native English speakers. I learn something new every time I attend one of Daniela's webinars even though I have been working with the products for many years myself. We share the schedule of the webinars with all our sales and product staff and strongly recommend that they attend, because the webinars are just so good!
Aiste Sidlauskaite
I had the pleasure of working alogside Daniela for more than 3 years on different projects and was always impressed with her approach to work. Daniela is pro-active and very well organized, which enabled her to move initiatives forward even in demanding circumstances, and to achieve great results. Her ability to communicate clearly stands out, and this is a key skill in global and dynamic environments. I have no doubts about Daniela's success in the future.
Lia Nigro
I have been fortunate enough to take part in a number of Daniela's product webinars over the years and they are always worthwhile. Daniela has an interactive approach that engages those attending, holds their attention, and encourages them to share their own knowledge. She presents material in a way that is thorough but clear even for those with limited knowledge and for non-native English speakers. I learn something new every time I attend one of Daniela's webinars even though I have been working with the products for many years myself. We share the schedule of the webinars with all our sales and product staff and strongly recommend that they attend, because the webinars are just so good!
Aiste Sidlauskaite
I had the pleasure of working alogside Daniela for more than 3 years on different projects and was always impressed with her approach to work. Daniela is pro-active and very well organized, which enabled her to move initiatives forward even in demanding circumstances, and to achieve great results. Her ability to communicate clearly stands out, and this is a key skill in global and dynamic environments. I have no doubts about Daniela's success in the future.
Lia Nigro
I have been fortunate enough to take part in a number of Daniela's product webinars over the years and they are always worthwhile. Daniela has an interactive approach that engages those attending, holds their attention, and encourages them to share their own knowledge. She presents material in a way that is thorough but clear even for those with limited knowledge and for non-native English speakers. I learn something new every time I attend one of Daniela's webinars even though I have been working with the products for many years myself. We share the schedule of the webinars with all our sales and product staff and strongly recommend that they attend, because the webinars are just so good!
Aiste Sidlauskaite
I had the pleasure of working alogside Daniela for more than 3 years on different projects and was always impressed with her approach to work. Daniela is pro-active and very well organized, which enabled her to move initiatives forward even in demanding circumstances, and to achieve great results. Her ability to communicate clearly stands out, and this is a key skill in global and dynamic environments. I have no doubts about Daniela's success in the future.
Lia Nigro
I have been fortunate enough to take part in a number of Daniela's product webinars over the years and they are always worthwhile. Daniela has an interactive approach that engages those attending, holds their attention, and encourages them to share their own knowledge. She presents material in a way that is thorough but clear even for those with limited knowledge and for non-native English speakers. I learn something new every time I attend one of Daniela's webinars even though I have been working with the products for many years myself. We share the schedule of the webinars with all our sales and product staff and strongly recommend that they attend, because the webinars are just so good!
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Credentials
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Certified Scrum Product Owner (CSPO)
Scrum AllianceFeb, 2023- Sep, 2024 -
edX Verified Certificate for Instructional Design: Digital Media, New Tools and Technology
edXOct, 2021- Sep, 2024 -
Agile Foundations
LinkedInAug, 2021- Sep, 2024 -
Brain-Based Elearning Design
LinkedInAug, 2021- Sep, 2024 -
Learning with Your Mobile Device
LinkedInAug, 2021- Sep, 2024 -
Mastering Design Thinking
Hasso Plattner InstituteAug, 2021- Sep, 2024 -
edX Verified Certificate for Instructional Design Models
University of Maryland Global CampusAug, 2021- Sep, 2024 -
edX Verified Certificate for Instructional Design and Technology: Learning Theories
edXJun, 2021- Sep, 2024 -
UX Fundamentals
GymnasiumMar, 2021- Sep, 2024 -
e-Learning Ecologies: Innovative Approaches to Teaching and Learning for the Digital Age
University of Illinois at Urbana-Champaign| CourseraMar, 2021- Sep, 2024 -
Instructional Design Foundations and Applications
University of Illinois at Urbana-Champaign| CourseraFeb, 2021- Sep, 2024 -
Propell® Teacher Instructor for the TOEIC® Tests
ETSSep, 2019- Sep, 2024 -
TOEFL Young Students Series Teacher Trainer
ETSOct, 2018- Sep, 2024 -
CELTA
Cambridge Assessment EnglishMar, 2009- Sep, 2024 -
Teacher Workshop for the TOEFL ITP® Test
ETSAug, 2017- Sep, 2024
Experience
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Lufthansa Innovation Hub
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Germany
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Technology, Information and Internet
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1 - 100 Employee
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Senior Product Manager
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Sep 2023 - Present
*Strategically managing and scaling the neXus innovation platform. *Leading the adoption and user engagement of the platform to scale the Lufthansa Group innovation potential with a strong focus on user-centricity. *In charge of the product strategy, vision, roadmap, opportunity mapping, user research, prioritisation, and partnering with the Technical Project Manger for product development *Development of innovation content in various formats: crafting content resources and enable creators to add resources to the platform *Validating the external product-market fit to tap into external commercialisation *Relationship and stakeholder management Show less
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Babbel
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Germany
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E-Learning Providers
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700 & Above Employee
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Product Manager
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Sep 2022 - Sep 2023
*Improve user engagement and returns, focus on opportunities, user progress and building motivation. *Set the roadmap and direction of my product area, leveraging user data and insights*Prioritize opportunities & facilitating progress updates within your cross-functional product teams, informed by strategy and OKRs.*Build data-inspired hypotheses, and after measuring, monitor and analyzing metrics to optimize existing features and to learn from minimum viable features. *Discover and prioritize new opportunities to improve user experience and offer new features that will help B2B area to attract new customers *Build strong partnership and collaboration with key functions (such as Product, Sales, Marketing, Account Management or Learning Content)*Continuously improve my team’s engagement & ways of working, support decision-making & increase velocity together with My Engineering partner Show less
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Sr. Learner Experience Designer (LXD)
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Nov 2021 - Sep 2022
* Create educational experiences in digital language learning products* Part of a cross-functional agile team designing and optimizing learning features, experiences, and journeys* Deliver concepts, wireframes, storyboards, user flows and need assessments in close collaboration with other design disciplines* Collaborate directly with product teams to develop empathy for Babbel learners and ensure that user research and UX principles are aligned with learning goals* Translate advances in the fields of learning science, language acquisition, e-learning, and behavioural psychology into actionable input and inspiration for engineering and design teams* Apply design thinking to support product discovery* Apply user research methods* Communicate with a wide range of stakeholders Show less
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ETS Global B.V.
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Netherlands
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Education Management
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100 - 200 Employee
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Senior Product Expert
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Apr 2018 - Nov 2021
* TOEIC®, TOEFL® tests product management* Launched over 10 digital test and learning products: TOEIC® Online, TOEFL® Digital, WorkFORCE® Assessments.* Managed 3 E-learning platforms, LMS, English language course design and updates: English Discoveries platform updates, TOEIC® Official Learning and Preparation Course, TOEFL® Practice Online* Lead 2 digital transformation projects * In charge of product training, ETS accredited teacher trainer: over 150 webinars/over 3000 people trained* Over 20 presentations as senior expert speaker at online/f2f international conferences, events, fairs: IATEFL, AEA, AACSB, etc. Show less
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Product Specialist
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Sep 2014 - Nov 2021
• Digital and paper test/learning product, project, and stakeholder management (with teams from Europe, USA, Korea, Jordan)• New product launches and updates• Shared product knowledge through webinars, staff, partner training across 60 countries• Ensured Branding guidelines and materials creation/updates, websites, presentations.
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British Council
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United Kingdom
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Non-profit Organizations
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700 & Above Employee
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Market Researcher
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Nov 2013 - Jun 2014
* User research to inform teacher training and language learning products: interviews, workshops, surveys. * Research on bilingualism for the University of Oxford * Successfully ran an int’l event on CLIL with 85+ high-level attendees: government officials in Italy/the EU, Education, Higher Education, Employment and Social Policy, European Commission officials. * User research to inform teacher training and language learning products: interviews, workshops, surveys. * Research on bilingualism for the University of Oxford * Successfully ran an int’l event on CLIL with 85+ high-level attendees: government officials in Italy/the EU, Education, Higher Education, Employment and Social Policy, European Commission officials.
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MasterPrep
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India
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Education Administration Programs
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1 - 100 Employee
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Education Manager
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Jan 2013 - Feb 2014
* Start-up business development/sales * Course design, materials, webinars, GMAT/GRE/TOEFL/IELTS test prep * International higher education admissions consultancy * Established 9 new partnerships with educational organizations * Start-up business development/sales * Course design, materials, webinars, GMAT/GRE/TOEFL/IELTS test prep * International higher education admissions consultancy * Established 9 new partnerships with educational organizations
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Master Tutor - MIHMEP/MPM
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Jun 2011 - Dec 2012
* Managed internal and external stakeholders: students, prospects, faculty, partner companies, etc. * In charge of international masters' admissions, scholarships, internships. In one academic year recruited about 50 students who had invested over 500K in their education. * Managed Courses, the E-learning platform, LMS * Organized extra-curricular activities and events, delivered workshop on cultural diversity. * Supported the delivery of an international universal healthcare conference with 600 attendees Show less
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A.D. Global Solution
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Italy
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Professional Training and Coaching
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1 - 100 Employee
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Course Designer, Business English Trainer
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Sep 2010 - Jun 2011
* Delivered business English language training * Designed courses for companies * Wrote guidelines for the company's English language teaching methodology, materials for specialized workshops * Delivered business English language training * Designed courses for companies * Wrote guidelines for the company's English language teaching methodology, materials for specialized workshops
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Education
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University of Maryland Global Campus
MicroMasters Instructional Design and Technology, Learning Sciences -
Universitatea „Babeș-Bolyai”
MA, Gender Studies within the International Relations Unit -
The University of Edinburgh
Lifelong Learning, Education -
Universitatea „Babeș-Bolyai”
BA, Languages and Literature