Daniel Amante
Chief Branding Officer + Product Designer at Happy Student- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Taylor Lavender
I worked closely with Daniel for 5 years at EILEEN FISHER. When I first joined the company, the social media department was very new. Daniel volunteered to work on social media in addition to his full-time job as a web designer. He was eager to learn about new platforms and how the dynamic digital marketing landscape could be leveraged by the brand. Daniel proactively took on the responsibility of mentoring the graphic design team, and this was one of the reasons he was promoted to Art Director. After his promotion we continued to work together on content creation. I loved partnering with Daniel because he always put the customer journey and experience first, and he did a terrific job of teaching his team to have the same lens. Daniel was a valued member of the Brand Communications Team His dedication and creativity were a true asset for the brand.
Brandie Feuer
I worked with Daniel at EILEEN FISHER when Social and Digital advertising was still a new medium for the creative team. Daniel was a champion of the space and helped lead the creative team in Digital Best Practices as well as how to think into crafting messaging that worked in these channels. Social is a fast moving, ever-changing channel and Daniel was always willing to help, think differently about creative or make last-minute changes all with a smile on his face! A leader to his team, he helped the company to shift their mindset to mobile-first creative.
Taylor Lavender
I worked closely with Daniel for 5 years at EILEEN FISHER. When I first joined the company, the social media department was very new. Daniel volunteered to work on social media in addition to his full-time job as a web designer. He was eager to learn about new platforms and how the dynamic digital marketing landscape could be leveraged by the brand. Daniel proactively took on the responsibility of mentoring the graphic design team, and this was one of the reasons he was promoted to Art Director. After his promotion we continued to work together on content creation. I loved partnering with Daniel because he always put the customer journey and experience first, and he did a terrific job of teaching his team to have the same lens. Daniel was a valued member of the Brand Communications Team His dedication and creativity were a true asset for the brand.
Brandie Feuer
I worked with Daniel at EILEEN FISHER when Social and Digital advertising was still a new medium for the creative team. Daniel was a champion of the space and helped lead the creative team in Digital Best Practices as well as how to think into crafting messaging that worked in these channels. Social is a fast moving, ever-changing channel and Daniel was always willing to help, think differently about creative or make last-minute changes all with a smile on his face! A leader to his team, he helped the company to shift their mindset to mobile-first creative.
Taylor Lavender
I worked closely with Daniel for 5 years at EILEEN FISHER. When I first joined the company, the social media department was very new. Daniel volunteered to work on social media in addition to his full-time job as a web designer. He was eager to learn about new platforms and how the dynamic digital marketing landscape could be leveraged by the brand. Daniel proactively took on the responsibility of mentoring the graphic design team, and this was one of the reasons he was promoted to Art Director. After his promotion we continued to work together on content creation. I loved partnering with Daniel because he always put the customer journey and experience first, and he did a terrific job of teaching his team to have the same lens. Daniel was a valued member of the Brand Communications Team His dedication and creativity were a true asset for the brand.
Brandie Feuer
I worked with Daniel at EILEEN FISHER when Social and Digital advertising was still a new medium for the creative team. Daniel was a champion of the space and helped lead the creative team in Digital Best Practices as well as how to think into crafting messaging that worked in these channels. Social is a fast moving, ever-changing channel and Daniel was always willing to help, think differently about creative or make last-minute changes all with a smile on his face! A leader to his team, he helped the company to shift their mindset to mobile-first creative.
Taylor Lavender
I worked closely with Daniel for 5 years at EILEEN FISHER. When I first joined the company, the social media department was very new. Daniel volunteered to work on social media in addition to his full-time job as a web designer. He was eager to learn about new platforms and how the dynamic digital marketing landscape could be leveraged by the brand. Daniel proactively took on the responsibility of mentoring the graphic design team, and this was one of the reasons he was promoted to Art Director. After his promotion we continued to work together on content creation. I loved partnering with Daniel because he always put the customer journey and experience first, and he did a terrific job of teaching his team to have the same lens. Daniel was a valued member of the Brand Communications Team His dedication and creativity were a true asset for the brand.
Brandie Feuer
I worked with Daniel at EILEEN FISHER when Social and Digital advertising was still a new medium for the creative team. Daniel was a champion of the space and helped lead the creative team in Digital Best Practices as well as how to think into crafting messaging that worked in these channels. Social is a fast moving, ever-changing channel and Daniel was always willing to help, think differently about creative or make last-minute changes all with a smile on his face! A leader to his team, he helped the company to shift their mindset to mobile-first creative.
Credentials
-
Figma Essential Training: The Basics
LinkedInMar, 2022- Sep, 2024 -
Figma for UX Design
LinkedInMar, 2022- Sep, 2024
Experience
-
Happy Student
-
United Kingdom
-
Marketing and Advertising
-
Chief Branding Officer + Product Designer
-
Jun 2020 - Present
A mobile app for university students to help acclimate them to their new surroundings. • Created the brand look, including: logo, fonts, color palette, pitch decks, and social media. • App design, including gathering requirements, competitive research, user personas, wire framing, user journey, low and high-fidelity prototypes, user research, and development. • UI design with animated interactions. • UX and marketing copywriting • Increased revenue by creating a row of student… Show more A mobile app for university students to help acclimate them to their new surroundings. • Created the brand look, including: logo, fonts, color palette, pitch decks, and social media. • App design, including gathering requirements, competitive research, user personas, wire framing, user journey, low and high-fidelity prototypes, user research, and development. • UI design with animated interactions. • UX and marketing copywriting • Increased revenue by creating a row of student deals at the very top of the main page and moving the deals section to the top of the options on the page. • App store copy and graphics. • Marketing materials, including pitch decks and newsletters. Show less A mobile app for university students to help acclimate them to their new surroundings. • Created the brand look, including: logo, fonts, color palette, pitch decks, and social media. • App design, including gathering requirements, competitive research, user personas, wire framing, user journey, low and high-fidelity prototypes, user research, and development. • UI design with animated interactions. • UX and marketing copywriting • Increased revenue by creating a row of student… Show more A mobile app for university students to help acclimate them to their new surroundings. • Created the brand look, including: logo, fonts, color palette, pitch decks, and social media. • App design, including gathering requirements, competitive research, user personas, wire framing, user journey, low and high-fidelity prototypes, user research, and development. • UI design with animated interactions. • UX and marketing copywriting • Increased revenue by creating a row of student deals at the very top of the main page and moving the deals section to the top of the options on the page. • App store copy and graphics. • Marketing materials, including pitch decks and newsletters. Show less
-
-
-
MONAT Global
-
United States
-
Retail Health and Personal Care Products
-
700 & Above Employee
-
Senior UX Designer
-
May 2021 - Sep 2022
• Create new user flows for VIP and Market Partners From the landing page to check out including high-fidelity prototypes. Reduced steps in user flow to speed up the process of checkout. • Streamline user check-out flow including Market Selector, Simplified menus and filters, Flexship date selector, Billing and Saved Payment sections • Improved Purchase Plus progress bar with alerts reducing customer confusion and encourage purchasing. • Create Pop up overlay and Embedded promotion… Show more • Create new user flows for VIP and Market Partners From the landing page to check out including high-fidelity prototypes. Reduced steps in user flow to speed up the process of checkout. • Streamline user check-out flow including Market Selector, Simplified menus and filters, Flexship date selector, Billing and Saved Payment sections • Improved Purchase Plus progress bar with alerts reducing customer confusion and encourage purchasing. • Create Pop up overlay and Embedded promotion • Updated UI to be more reflective of branding, sophisticated customer base, and current trends. • Revised shop menus to streamline customer options and reduce friction. • Review site designs for ADA compliance and make recommendations Show less • Create new user flows for VIP and Market Partners From the landing page to check out including high-fidelity prototypes. Reduced steps in user flow to speed up the process of checkout. • Streamline user check-out flow including Market Selector, Simplified menus and filters, Flexship date selector, Billing and Saved Payment sections • Improved Purchase Plus progress bar with alerts reducing customer confusion and encourage purchasing. • Create Pop up overlay and Embedded promotion… Show more • Create new user flows for VIP and Market Partners From the landing page to check out including high-fidelity prototypes. Reduced steps in user flow to speed up the process of checkout. • Streamline user check-out flow including Market Selector, Simplified menus and filters, Flexship date selector, Billing and Saved Payment sections • Improved Purchase Plus progress bar with alerts reducing customer confusion and encourage purchasing. • Create Pop up overlay and Embedded promotion • Updated UI to be more reflective of branding, sophisticated customer base, and current trends. • Revised shop menus to streamline customer options and reduce friction. • Review site designs for ADA compliance and make recommendations Show less
-
-
-
-
User Experience | User Interaction Designer
-
Nov 2019 - May 2021
A VOD site for independent films and an artist’s portfolio site. • Creative direction of site identity design and overall branding direction. • UX design with special attention to mobile users needs. • UI design • Gathered requirements, conducted competitive analysis, created wire frames, site maps, site architecture, and user flows. • Worked directly with developers to create and perfect the sites for a successful launch. A VOD site for independent films and an artist’s portfolio site. • Creative direction of site identity design and overall branding direction. • UX design with special attention to mobile users needs. • UI design • Gathered requirements, conducted competitive analysis, created wire frames, site maps, site architecture, and user flows. • Worked directly with developers to create and perfect the sites for a successful launch.
-
-
-
EILEEN FISHER, INC.
-
United States
-
Retail
-
400 - 500 Employee
-
UX/UI Digital Art Director
-
Oct 2013 - Oct 2019
Created and delivered effective, aesthetic, on-brand, and on-strategy creative for all digital touchpoints, including home pages, landing pages, e-commerce anchors, email, social media, and paid ads campaigns. • Designed and strategized online storytelling using wireframes and user journeys to bring a cohesive and successful UX/UI experience across all media devices. • Developed seasonal storytelling concept deck and art direction of lookbooks and photo shoots. • Created a UX/UI design… Show more Created and delivered effective, aesthetic, on-brand, and on-strategy creative for all digital touchpoints, including home pages, landing pages, e-commerce anchors, email, social media, and paid ads campaigns. • Designed and strategized online storytelling using wireframes and user journeys to bring a cohesive and successful UX/UI experience across all media devices. • Developed seasonal storytelling concept deck and art direction of lookbooks and photo shoots. • Created a UX/UI design system for a new site platform transforming and streamlining the design to development process substantially reducing design and dev time. • Re-designed email templates utilizing up-to-date best practices for mobile viewing. • Collaborated closely with Merchandising, Copywriting, Advertising and Content teams to successfully address priorities of the Marketing and Business teams and deadlines set by the Digital Content team. • Managed and mentored the Design team encouraging growth and creativity. Shared information about current best practices and advanced software techniques. • Project managed and assigned monthly site projects to the design team assuring proper execution and delivery. • Worked closely with Web Developers both in-house and outsourced to assure the digital execution is tested and successfully launched. Show less Created and delivered effective, aesthetic, on-brand, and on-strategy creative for all digital touchpoints, including home pages, landing pages, e-commerce anchors, email, social media, and paid ads campaigns. • Designed and strategized online storytelling using wireframes and user journeys to bring a cohesive and successful UX/UI experience across all media devices. • Developed seasonal storytelling concept deck and art direction of lookbooks and photo shoots. • Created a UX/UI design… Show more Created and delivered effective, aesthetic, on-brand, and on-strategy creative for all digital touchpoints, including home pages, landing pages, e-commerce anchors, email, social media, and paid ads campaigns. • Designed and strategized online storytelling using wireframes and user journeys to bring a cohesive and successful UX/UI experience across all media devices. • Developed seasonal storytelling concept deck and art direction of lookbooks and photo shoots. • Created a UX/UI design system for a new site platform transforming and streamlining the design to development process substantially reducing design and dev time. • Re-designed email templates utilizing up-to-date best practices for mobile viewing. • Collaborated closely with Merchandising, Copywriting, Advertising and Content teams to successfully address priorities of the Marketing and Business teams and deadlines set by the Digital Content team. • Managed and mentored the Design team encouraging growth and creativity. Shared information about current best practices and advanced software techniques. • Project managed and assigned monthly site projects to the design team assuring proper execution and delivery. • Worked closely with Web Developers both in-house and outsourced to assure the digital execution is tested and successfully launched. Show less
-
-
-
ArtThrob Design
-
Design Services
-
Creative Director
-
Sep 2008 - Oct 2013
Designed and project managed print and digital projects including identity branding, websites, landing pages, advertising, packaging, promotions, print and digital ads, trade show and environmental graphics. • Creative direction, strategy and design of print and digital projects from original concept through successful execution. • Designed and produced product packaging for the home entertainment industry. • Created impactful exhibit design exhibit spaces fulfilling the clients key… Show more Designed and project managed print and digital projects including identity branding, websites, landing pages, advertising, packaging, promotions, print and digital ads, trade show and environmental graphics. • Creative direction, strategy and design of print and digital projects from original concept through successful execution. • Designed and produced product packaging for the home entertainment industry. • Created impactful exhibit design exhibit spaces fulfilling the clients key requirements and goals. Worked closely with exhibit contractors and large scale printers to bring the designs to life creating a successful booth experience and bringing increased sales. • Creative Services Management of print or digital projects using in-house and consultant designers, photographers, copywriters, web developers and vendors including specialty printers, exhibit staging companies and packaging specialists. • Clients and projects include: Fox Cable Networks, Fox Sports Net, CBS Sports, National Geographic, ROVI Corp, Sony Pictures HOME ENTERTAINMENT. Show less Designed and project managed print and digital projects including identity branding, websites, landing pages, advertising, packaging, promotions, print and digital ads, trade show and environmental graphics. • Creative direction, strategy and design of print and digital projects from original concept through successful execution. • Designed and produced product packaging for the home entertainment industry. • Created impactful exhibit design exhibit spaces fulfilling the clients key… Show more Designed and project managed print and digital projects including identity branding, websites, landing pages, advertising, packaging, promotions, print and digital ads, trade show and environmental graphics. • Creative direction, strategy and design of print and digital projects from original concept through successful execution. • Designed and produced product packaging for the home entertainment industry. • Created impactful exhibit design exhibit spaces fulfilling the clients key requirements and goals. Worked closely with exhibit contractors and large scale printers to bring the designs to life creating a successful booth experience and bringing increased sales. • Creative Services Management of print or digital projects using in-house and consultant designers, photographers, copywriters, web developers and vendors including specialty printers, exhibit staging companies and packaging specialists. • Clients and projects include: Fox Cable Networks, Fox Sports Net, CBS Sports, National Geographic, ROVI Corp, Sony Pictures HOME ENTERTAINMENT. Show less
-
-
Education
-
Rhode Island School of Design
B. F. A., Graphic Design
Community
