Experience

Brevo

• United States
• Software Development

• Creative Director

  • Oct 2017 - Present

  - Directs all work, overseeing copy, art, strategy and execution.- Head creative writer overseeing script development, ad copy, social copy, reports.- Leads all client pitches.- Integral to company business development, customer acquisition, and sales. - Directs all work, overseeing copy, art, strategy and execution.- Head creative writer overseeing script development, ad copy, social copy, reports.- Leads all client pitches.- Integral to company business development, customer acquisition, and sales.



Century Properties

• Pakistan
• Real Estate
• 1 - 100 Employee

• Assistant Director of Content Marketing

  • Jan 2017 - Oct 2017

  - Led the content marketing strategy and teams.- Created hardworking creative content – video, words, images, promos – based on customerinsights, feedback, and other relevant data, to reach and influence specific targets.- Planned and budgeted for a variety content and ads across Google, Facebook, blogs and more.

• Digital Media Manager and Senior Writer

  • Jan 2014 - Dec 2016

  I led the charge in creating online ads, social media posts, websites, and other digital marketing material to promote and sell Century Properties. My years of marketing experience and vivid creativity, coupled with digital tools and unprecedented user data (Facebook, Google Analytics, etc) allowed me to craft the most compelling stories and content for our target markets.I was also highly involved in the overall creative marketing process at Century for campaigns and branding, from ideation to execution. I wrote ATL/BTL ad copy, project videos (occasionally directing), and plenty of other creative/corporate content.

• Senior Writer / Digital Creative Specialist

  • Oct 2011 - Jan 2014

  - Conceptualized and wrote corporate and project-specific AVPs and TVCs- Wrote and developed various copy for online and traditional advertising channels including OOH, newspaper and magazine ads, web content, banner ads, newsletters and client emails- Wrote and conceptualized brochures, flyers, event invitations, and various other marketing materials- Worked on the following projects: Trump Tower Philippines, The Gramercy Residences, Milano Residences interior design by Versace Home, Azure Urban Resort Residences, Knightsbridge Residences, Acqua Livingstone interior design by MISSONIHOME, Acqua Iguazu yoo inspired by Starck, Commonwealth by Century, Century City, Centuria Medical Makati, and Century City Mall- Developed creative copy and execution ideas for project launches, ad campaigns, and other specific sales initiatives- Engaged fans and perpetuated the company's brand through daily creative content and promotions on social media including Facebook, Twitter, IG, and YouTube- Conceptualized and developed content for iOS mobile apps- Safeguarded and protected the company's brand and reputation online and offline via specific PR initiatives, reinforcing positive engagement.- Helped increase our collective online Facebook fanbase from 7k followers to more than 25k fans and growing - Monitored and addressed customer feedback while researching and understanding the tides of change and innovation in social media.Our team won the award for Philippine Daily Inquirer’s Best Online Advertising for 2012.



Writing and Design

• India
• Writing and Editing
• 1 - 100 Employee

• Writer, Scriptwriter, Visual Artist, Director

  • Jan 2003 - Dec 2015

  I'm a writer, scriptwriter, visual artist, and video director.As a writer I publish my own digital magazine called The Rave (www.theraveonline.com). I've also been published by Esquire, Philippine Daily Inquirer, Manifesto, and China Business magazine.As a scriptwriter I've written for Ayala Land, Philippine Airlines (that quirky in-flight video), Action International, Warwar Academy, Lea Salonga, Globe Telecom, Metrobank, Johnson & Johnson, Natrapharm, United Print Media Group, the Philippine Coast Guard, the Medical City Hospital, the Philippine Children's Medical Center, Sterling Corporation, Eagle Express, Miller-James Inc., and many others. I'm also a visual artist with a passion for crisp and engaging logo design, video directing, and painting.



Job and Esther Technologies

• Finland
• Software Development
• 1 - 100 Employee

• Creative Designer

  • Oct 2009 - Jan 2011

  - Designed 5 different software brands, from their names to their full logo identities- Designed product/service brochures, calling cards, company IDs and other marketing material- Designed software GUIs (graphical user interfaces) for flagship operating system product. This included the general interface, navigation concepts and usability, software icons, desktop wallpapers and the like- Designed and implemented the websites for each software product- Art-directed photoshoots for company's stock photography needs- Co-wrote and developed website content, marketing and PR material, and software manuals- Wrote and developed company policies and workflows.- Wrote, developed, and taught the company's English-proficiency program- Managed the software development and marketing teams while overseeing company assets during senior management business trips.EXPERIENCE GAINED:- Comprehensive understanding of open/closed source software and technology.- Working knowledge of corporate design and work processes.- Business/marketing knowledge and awareness of IT industry developments, trends, and predictions.- Better management and human relation skills.



RED8 Inc

• Creative Director

  • Mar 2008 - Jun 2009

  Oversaw web development process, from conceptualization to design to programming to launch, ensuring functionality, viable content, and captivating layout.Was responsible for all creative writing including website, marketing, and PR copy. Wrote for a diverse range of industries including business, sports, health, real estate, wealth management, street wear, and art & music.Managed all projects and associated players, creating milestones, handling files, monitoring progress, and providing reports and updates to all clients in the US, UK, and the Philippines. Administrated projects via Basecamp (online project management software).Headed communicative design team and co-approved all branding/identity/print/e-card work.Developed all company marketing material including portfolio, business cards, and project proposals.Was in charge of interviewing and hiring all Philippine-based employees.



theHUB New Media Content Provider

• Screenwriter/Producer/Director

  • Jun 2007 - Nov 2007

  Wrote, produced, and directed Untested Theories, an original made-for-mobile TV show described as a cross between Mythbusters and Monty Python. Wrote, produced, and directed Office Rivalry, a series of six short films shot entirely with a still camera and no dialogue. Wrote, produced, and directed Chin City, a series of six mobile-TV shows starring human chins shot upside down and made into speaking characters. Wrote Hexercises, a 12-episode mobile-TV show about a witch who chants bizarre incantations that help keep the body healthy without any real exercise. Wrote Art Critics, a 12-episode mobile TV show about two snotty art critics who gush and gawk over ordinary everyday objects.Co-wrote Vito Interviews, a fictitious talk show where some of the most annoying and brain dead guests are featured. Wrote several comedy sketches, five of which were shot and broadcast on theHUB Comedy Channel.



Nucleus Data Solutions

• India
• Hospitals and Health Care

• Web Content Writer

  • Nov 2006 - Apr 2007

  Wrote Search Engine Optimized (SEO) web content for a variety of sites and products. Copy included, but wasn’t limited to, the ff:­- Wedding Vow eBook­- Affiliate marketing articles­- Animated e-card scripts­- Tattoo articles­- Tooth-whitening info packets­- Photography articles­- My DVD Portfolio product articles- Hypnosis articles­- Kanger Kooler drink product articles Wrote Search Engine Optimized (SEO) web content for a variety of sites and products. Copy included, but wasn’t limited to, the ff:­- Wedding Vow eBook­- Affiliate marketing articles­- Animated e-card scripts­- Tattoo articles­- Tooth-whitening info packets­- Photography articles­- My DVD Portfolio product articles- Hypnosis articles­- Kanger Kooler drink product articles



The Moon Group

• United States
• Construction
• 1 - 100 Employee

• TV Host/Motion Graphics Designer

  • Aug 2005 - Oct 2006

  Hosted P-Max, a wacky music TV show aired in Brisbane, Australia (52 episodes) and RPN9 Philippines (12 episodes).Helmed the motion graphics design aspect of the show using the post-production suite ULTRA as well as Winmorph to create the show's virtual backgrounds and morphing effects, respectively.Designed mobile phone downloads using the aforementioned programs.Contributed to other aspects of the show's production including editing (Final Cut Pro) and camera work.Co-created a one minute TV advertisement starring Martin Niviera, commissioned by ABS-CBN to promote a US-based benefit concert for the victims of the Leyte landslide.



Raga one2one

• ESL Instructor

  • Jul 2004 - Sep 2005

  Was an English Instructor at Raga, an Alabang-based call center that specializes in an internet-based, distance learning English tutorial program called one2one English. Taught an average of 16 students per day, 10 minutes at a time. The program focused on daily conversation with the students whose ages ranged from 7-70 years.Co-wrote the one2one English training manuals (Junior and Senior levels) used in the program. Was an English Instructor at Raga, an Alabang-based call center that specializes in an internet-based, distance learning English tutorial program called one2one English. Taught an average of 16 students per day, 10 minutes at a time. The program focused on daily conversation with the students whose ages ranged from 7-70 years.Co-wrote the one2one English training manuals (Junior and Senior levels) used in the program.



National Institute of Molecular Biology and Biotechnology

• Philippines
• Biotechnology Research
• 1 - 100 Employee

• Information Officer

  • 1999 - 1999

  Worked for about 4 months as the Information Officer, writing and designing the Institute's newsletter, company correspondence, and helping edit research/grant proposals. Worked for about 4 months as the Information Officer, writing and designing the Institute's newsletter, company correspondence, and helping edit research/grant proposals.