Daniela Vickery

Brand Coordinator at Waterlogic Australia
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Contact Information
Location
Melbourne, Victoria, Australia, AU
Languages
  • Spanish -

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Darren Gunton

Daniela is a superstar Marketer! She is highly skilled in all areas of marketing including advertising, loyalty, Local Area marketing, digital marketing, social media, eCommerce, events, research, and marketing strategy. He is a dedicated, and talented marketer that will go far!

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Experience

    • Australia
    • Food and Beverage Services
    • 1 - 100 Employee
    • Brand Coordinator
      • Sep 2021 - Present

      • Supporting the Marketing Manager with the development and activation plans for the overall brand plan strategy • Working closely with the Creative Agency to execute all BTL activity • Developing and managing content for online brand presence and marketing collateral including brochures, pamphlets, folders and other marketing merchandise. • Supporting the Marketing Manager with the development and activation plans for the overall brand plan strategy • Working closely with the Creative Agency to execute all BTL activity • Developing and managing content for online brand presence and marketing collateral including brochures, pamphlets, folders and other marketing merchandise.

    • Australia
    • Retail
    • 400 - 500 Employee
    • Local Area Marketing Coordinator
      • Mar 2018 - Apr 2021

      • Planned, developed and executed local campaigns on behalf of all stores • Provided support to the Marketing Manager in developing and implementing the broader Regional and Local Area Marketing plans, budgets and strategies• Worked closely with internal CRM & Digital teams to set up and execute campaign SMS, EDM & Social communication using Adobe Campaign & Emarsys

    • Campaign Marketing Coordinator Maternity Leave Cover
      • May 2019 - Jul 2020

      • Project managed the national catalogues program including managing the design proofing process & production of brand communication marketing collateral

    • Wholesale Alcoholic Beverages
    • 100 - 200 Employee
    • Promotions and Operations Coordinator at Australian Liquor Marketers
      • Jan 2017 - Dec 2017

      • Facilitated the management and creation of promotional programs for Cellarbrations and Bottle-O. Including reviewing and signing off promotional advices and ensuring correct product mix, competitive pricing and margins were maintained. • Liaised with printers and media agencies such as TMA and Starcom to ensure the successful execution of marketing materials in line with fortnightly promotional program.• Organised and coordinated new product development and promotional allocations in addition to the regular distribution of POS materials and poster kits for fortnightly campaigns.

    • Promotions Assistant
      • May 2016 - Jan 2017

      • Assisted the Promotions Manager with the coordination and execution of marketing campaigns and monthly promotional programs.• Liaised with a wide range of internal and external stakeholders to implement digital and print advertising.

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Academic Student Advisor
      • Jan 2015 - Apr 2017

      • Contacted students at risk of failing and provided academic counsel. • Monitored students’ academic progress including identifying needs or problem areas and referred students to adequate resources for assistance. • Contacted students at risk of failing and provided academic counsel. • Monitored students’ academic progress including identifying needs or problem areas and referred students to adequate resources for assistance.

    • Australia
    • Individual and Family Services
    • 1 - 100 Employee
    • Volunteer Marketing Assitant
      • Nov 2015 - Aug 2016

      • Identified marketing events in which the company could be involved in. • Participated in team meetings and contributed to the company’s re-branding strategies. • Identified marketing events in which the company could be involved in. • Participated in team meetings and contributed to the company’s re-branding strategies.

Education

  • RMIT University
    Bachelor of Business, Marketing
    2013 - 2015

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