Experience

Viastara

• Mexico
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Sr. Mkt & Ecommerce Manager

  • Jan 2022 - Present

• Marketing & Ecommerce Manager

  • Apr 2021 - Dec 2021



Sony Electronics

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Digital Marketing Chief

  • May 2017 - Apr 2021

  - Managed online dealers department for TV, AUDIO and CAMERA categories. - MKT Plan with key accounts and focus models based on inventory, positioning and content quality.- Developed strategy to introduce e-commerce by retail. - Sell Out Analysis by Online & Offline channel in order to have a profitable business.- Worked with Product Manager and dealers to coordinate e-commerce inventory. - Developed and managed marketing campaigns base on brand new products. - Conduct and managed strategy to increase traffic in online website. Show less

• Advertising & Promotion Chief

  • Oct 2016 - May 2017

  - Developed and manage advertising ATL & BTL campaigns and events in TV, AUDIO & CÁMERAS.- Managed the design of new promotions. - Coordinated and arranged POP and display for Dealers and Sony Stores. - Managed and created online catalog for retailers web site.



QUEREMOSCOMER.REST

• Mexico
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Consultant

  • Oct 2015 - Oct 2016

  Supervision and approval of the main project "QUEREMOSCOMER.COM V2". Monitoring & coordination of Design, Development, Programming, Positioning (SEO) and Sales areas. Implementation of positioning brand strategies and digital activities. Strategic partnerships with Publimetro, Sabores Modelo, SinDelantal.com, Mexico Azul, etc. I acted as the main link between Management and the different areas, maintaining good communication of decisions and project development. At the same time, I developed communication between customer service, and design skills at the sister company “Sytyos” (Website development) for companies such as La Cervecería del Barrio, GMI Global, Canalla Bistro, Depa 102, Arquitectos Eli Newmann. Show less



OutLine Estrategia

• Mexico
• Advertising Services
• 1 - 100 Employee

• Coordinator of the Creative and Communication Area

  • Jul 2013 - Sep 2015

  Implementation and development of advertising campaigns, ATL and BTL, based on communicate promotions. Planning events, in addition to create a layout for Websites and Social Networks (SEO / E-commerce) for companies such as Casa Veerkamp, ​​Palacio de la Música, Casa Díaz, Real de los Reyes, Medental and DyM. Development of Marketing Plan, logistics, internal and external customer service, quotes, monitoring of the negotiation process and closing of the operation, evaluation of markets, potential clients and evaluation of communication strategies. Show less



Hertz

• United States
• Travel Arrangements
• 700 & Above Employee

• Graphic Designer Trainee

  • Nov 2012 - Jul 2013

  Offline advertising/ Print for mass media such as newspaper "El Sol de México", "El Diario de México" and the magazine "Boletín Turístico", for some campaigns and platforms, corporations, websites and travel agencies, in addition to Business partner media increasing sales during low season. SEO content management, Social Media opening and administration, as well as the design of stands for Fairs (FITA and T.T.). Offline advertising/ Print for mass media such as newspaper "El Sol de México", "El Diario de México" and the magazine "Boletín Turístico", for some campaigns and platforms, corporations, websites and travel agencies, in addition to Business partner media increasing sales during low season. SEO content management, Social Media opening and administration, as well as the design of stands for Fairs (FITA and T.T.).



Aleshka

• Design Assistant

  • Jan 2012 - Nov 2012

  Designs for shirts and blouses, Designs impacted on the brand increase sales. Websites design and content for some brands to announce their products > Ecommerce and give the market one more purchase option. Designs for shirts and blouses, Designs impacted on the brand increase sales. Websites design and content for some brands to announce their products > Ecommerce and give the market one more purchase option.