Daniela Mineiro
Product Director at Rock Content- Claim this Profile
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Português Native or bilingual proficiency
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Inglês Native or bilingual proficiency
Topline Score
Bio
Credentials
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EF SET English Certificate
EF Standard English Test (EF SET)Jun, 2020- Nov, 2024 -
Marketing de Conteúdo
Rock ContentAug, 2015- Nov, 2024 -
Inbound Certification
HubSpotApr, 2016- Nov, 2024 -
Certificação de Blogs Corporativos
Rock Content -
Certificação de Branding & Buzz
Rock Content -
Certificação de Email Marketing
Rock Content -
Certificação de Gestão de Mídias Sociais
Rock Content -
Certificação de Inside Sales
Rock Content -
Certificação de Search Engine Optimization
Rock Content -
Curso de SEO
SEM Dúvida
Experience
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Rock Content
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United States
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Technology, Information and Internet
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300 - 400 Employee
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Product Director
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Feb 2022 - Present
Due to my extensive knowledge of clients, the market, and our business, I was once again called upon to take on a new challenge within the company. This time, in the product area. Rock had just acquired WriterAccess, and my initial challenge was to bring the product to Brazil.• Translation and localization of WriterAccess for Portuguese/Brazil• Market research to understand working with multiple currencies• Product launch in less than 6 months after the acquisition• Direct leadership of the engineering team• Alignment with marketing to define the launch strategy and key PLG metrics• Collaboration with Customer Success to migrate clients from the old platform to WriterAccess• Training of the sales team• Coordination with the financial department to define new business metrics and design the project migration strategy, transitioning from a super high-touch model where clients paid for the service to a self-service model• Implementation of Artificial Intelligence in the product Show less
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Global Director of Managed Services
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Aug 2020 - Mar 2022
I was invited to take over the management of the Managed Services team, which was being established at the time. The objective was to empower the team, which had previously been working behind the scenes, to interact daily with Rock's major clients.• Director of 4 sub-teams, directly leading managers and supervisors• Establishment of a new department at Rock Content, focusing on the company's key clients• Emphasis on project retention• Alignment with other internal departments (sales, CS, product, finance, and engineering)• Migration of all projects from the "legacy" format to Rock's new service Show less
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Key Account Manager
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Nov 2019 - Jul 2020
I returned to Rock to work as an Account Manager for enterprise accounts.• In-person client relationship management• Responsible for the digital marketing strategy• Internal coordination of the strategy at Rock (regular alignment with other departments responsible for delivery)• Contract renewal with a focus on expansion• Portfolio expansion goal
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Xerpay
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Brazil
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Human Resources Services
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1 - 100 Employee
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Customer Success Manager
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Nov 2018 - Nov 2019
• Establishment of the Customer Success department in the company. We worked with 3 verticals: support, onboarding, and account management. • Responsible for launching Xerpay to new clients (in person, explaining the benefits and guiding employees through the product adoption process). • Hiring and training of new team members. • Relationship management with key company clients. • Weekly alignment with engineering/product leaders to provide customer feedback and assist in creating the product backlog. • Daily monitoring of churn, CSAT, NPS, and onboarding SLA. • Individual and team development to achieve goals and customer success. • Implementation of new tools to automate processes and streamline the team's daily activities. Show less
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Rock Content
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United States
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Technology, Information and Internet
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300 - 400 Employee
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Customer Success Manager
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Apr 2017 - Oct 2018
• Manager of the Customer Success team in the enterprise and mid-market segments.• Responsible for approximately 40% of the company's Monthly Recurring Revenue (MRR) with a team of 15 individuals.• Development and monitoring of new processes and methodologies for clients.• Creation of PDCA cycles and generation-specific reports.• Monitoring the sales pipeline for team growth forecasts.• Humanized management approach without micro-management.• Individual development and creation of Personal Development Plans (PDI) for the team.• Suggestion of new processes and products to meet the demands of different customer profiles. Show less
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Customer Success Analyst
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May 2016 - Mar 2017
• Management of a portfolio of approximately 25 enterprise clients.• Understanding the client's business and building relationships with various stakeholders.• Identifying the client's pain points and business objectives and collaboratively working towards achieving business outcomes.• Quarterly Business Review (QBR) meetings.• Emphasis on contract renewal and expansion.• Exceeded targets for 10 consecutive months (11 months in the role).
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Não+Pêlo
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Belo Horizonte, Brazil
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Marketing MG
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Oct 2015 - May 2016
Responsible for Franchise Marketing in Minas Gerais. • Marketing planning for the network. • Creation of designs and advertising materials for the 46 units across the state. • Business consulting. • Assistance in managing and boosting social media platforms and local advertising acquisition. Responsible for Franchise Marketing in Minas Gerais. • Marketing planning for the network. • Creation of designs and advertising materials for the 46 units across the state. • Business consulting. • Assistance in managing and boosting social media platforms and local advertising acquisition.
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FOX Sports
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Broadcast Media Production and Distribution
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700 & Above Employee
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Freelancer
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May 2014 - Jul 2014
• Fox Sports Producer in Belo Horizonte during the 2014 World Cup. • Setting agenda items for journalists, editing materials, and sending files via FTP. • Following the routines of the Argentine and Chilean national teams, as well as the matches held at the Mineirão stadium. • Fox Sports Producer in Belo Horizonte during the 2014 World Cup. • Setting agenda items for journalists, editing materials, and sending files via FTP. • Following the routines of the Argentine and Chilean national teams, as well as the matches held at the Mineirão stadium.
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Pinball Clemons Foundation
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Volunteer intern
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Aug 2013 - Dec 2013
• Use of social media to promote foundation events, as well as the company's values. • Creation of a marketing plan for a new foundation-sponsored event, aimed at raising awareness of the company's name, and execution of the foundation's inaugural E-newsletter. • Use of social media to promote foundation events, as well as the company's values. • Creation of a marketing plan for a new foundation-sponsored event, aimed at raising awareness of the company's name, and execution of the foundation's inaugural E-newsletter.
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S.A. Estado de Minas
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Brazil
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Newspaper Publishing
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100 - 200 Employee
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Journalist
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Sep 2009 - Dec 2012
• Journalist responsible for covering the day-to-day activities of Clube Atlético Mineiro. • Use of social media to promote daily articles published on the website. • Recording and editing of videos, photos, and audio for podcast production. • Proficient in working under pressure and delivering the best possible results. • Daily interviews with players and coaching staff members. • Use of Google Analytics to track monthly, daily, and real-time website traffic. • Journalist responsible for covering the day-to-day activities of Clube Atlético Mineiro. • Use of social media to promote daily articles published on the website. • Recording and editing of videos, photos, and audio for podcast production. • Proficient in working under pressure and delivering the best possible results. • Daily interviews with players and coaching staff members. • Use of Google Analytics to track monthly, daily, and real-time website traffic.
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Sempre Editora
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Brazil
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Newspaper Publishing
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200 - 300 Employee
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Intern
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May 2008 - May 2009
• Suggesting topics to journalists and creating specific content for the newspaper. • Daily interaction with the community. I was responsible for the "Panelaço" column, where I received public complaints and forwarded them to government agencies in search of solutions. • Suggesting topics to journalists and creating specific content for the newspaper. • Daily interaction with the community. I was responsible for the "Panelaço" column, where I received public complaints and forwarded them to government agencies in search of solutions.
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Education
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2015 - 2016
Fundação Getulio Vargas
Master of Business Administration (MBA), Marketing Digital -
2013 - 2013
Sheridan College
Post-Graduation, Marketing Management -
2006 - 2010
Uni-BH
Bachelor of Social Communication, Journalism
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