Experience

BBoard Com

• Italy
• Advertising Services
• 1 - 100 Employee

• Senior Account Brand Activation

  • Jul 2014 - Present

  Managing In-store promotion activities for Consumer Goods Clients:- planning and coordinating brand activation projects- budget plan definition and cost tracking - selecting POP materials and design mechanics for promotional activities- qualitative and quantitative performance research, progress and results monitoring

• Account Executive

  • Jan 2013 - Jul 2014

  In-store promotion activities coordinator for Procter&Gamble Italy:- Development annual and one shot In-store plan- Monitoring and managing budget plan- Managing suppliers for: POP materials production, contest handling, merchandising and hostess



GfK

• France
• Real Estate

• Account Small Domestic Appliances division

  • Jan 2011 - Dec 2012

  Managing GfK clients portfolio: - responsible for commercial activities - strategic consulting for GfK sell-out data analysis at World level - studying trends of Home Care and Kitchen Small Domestic Appliances market in Italy- ad hoc analysis and quantitative data presentations (competitive scenario, brand performance, product launch analysis) - opportunity-driven market analysis and prospect scouting

• Market Analyst Major and Small Domestic Appliances Division

  • Dec 2008 - Dec 2010

  Supporting European Project Manager in periodic data analysis and international presentations focused on major players of Home Appliances industry; Working closely with international colleagues to deliver market data and to coordinate the development and service of current and potential clients.



IMS Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Qualitative Researcher Assistant

  • Oct 2007 - Nov 2008

  Supporting Qualitative Research team in: - collecting data for define and organize research project - questionnaire design, face to face interviews and focus groups Supporting Qualitative Research team in: - collecting data for define and organize research project - questionnaire design, face to face interviews and focus groups



Dipartimento Istituzioni e Società dell’Università degli Studi di Perugia

• Social Research Project

  • Sep 2007 - Jun 2008

  Social Research project “Memoria della Shoah e religione civile europea” Social Research project “Memoria della Shoah e religione civile europea”



Dipartimento di Studi Sociali e Politici dell’Università degli Studi di Milano

• Ethnographic Research

  • Mar 2006 - Sep 2006

  Ethnography, participant observation and publishing of the project “Cibo, cultura e identità” Ethnography, participant observation and publishing of the project “Cibo, cultura e identità”