Daniela Lacerda

Account Manager at Milhão Ingredients
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Contact Information
Location
Goiânia, Goiás, Brazil, BR
Languages
  • English Native or bilingual proficiency
  • Português Native or bilingual proficiency
  • Espanhol Full professional proficiency

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Credentials

  • PEIEX Programa de Qualificação para Exportação
    ApexBrasil
    Jul, 2022
    - Sep, 2024
  • Hospitality Management Administration
    The Sydney Business & Travel Academy (SBTA)
    Dec, 2006
    - Sep, 2024
  • Work Experience USA
    IE Intercâmbio no Exterior
    Mar, 2003
    - Sep, 2024

Experience

    • Brazil
    • Food and Beverage Services
    • 100 - 200 Employee
    • Account Manager
      • Aug 2023 - Present
    • United States
    • International Trade and Development
    • 1 - 100 Employee
    • International Sales Representative
      • Jan 2023 - Jul 2023

      Independent Sales Representative partnering with A&F Exports. Responsible for client prospecting, customer service, and product and service sales in the United States, Canada and Central America. Independent Sales Representative partnering with A&F Exports. Responsible for client prospecting, customer service, and product and service sales in the United States, Canada and Central America.

    • MANAGING PARTNER
      • Dec 2017 - Dec 2022

      Outline Specialty coffee micro-enterprise business targeting multichannel sales. Key responsibilities Branding, market positioning, recruitment, hiring, employee training, purchases, stock management, managing standard operating procedures and finance management. Key achievements Hired and trained a total of 10 baristas. Grew social media following from 0 to 13000 in 5 months organically. Established brand authority and improved customer reviews. Outline Specialty coffee micro-enterprise business targeting multichannel sales. Key responsibilities Branding, market positioning, recruitment, hiring, employee training, purchases, stock management, managing standard operating procedures and finance management. Key achievements Hired and trained a total of 10 baristas. Grew social media following from 0 to 13000 in 5 months organically. Established brand authority and improved customer reviews.

    • SALES MARKETING COORDINATOR
      • Jun 2017 - Nov 2017

      Outline Trade and import of laboratory equipment and instruments. Key responsibilities Stock coverage, inventory analysis, market segmentation, sales territory mapping, sales team building, performance assessment, setting the salary scale, marketing/product strategy, market/customer/competitive research, measuring and tracking B2B sales KPIs, strategic action plans to achieve marketing goals, analyzing strategies for customer acquisition, customer profitability analysis and sales forecasting. Key achievements Implemented the salesmanagement system. Helped designing digital marketing strategies. Show less

    • Individual and Family Services
    • 1 - 100 Employee
    • RELATIONSHIP MANAGER
      • Aug 2011 - Dec 2016

      Outline Global personal care cosmetics, hygiene and beauty products group. Key responsibilities Managing a client portfolio, sell-in and sell-out, building relationships with representatives, product launching, organizing events, team building and management, social media marketing, KPI management, co-managing the organizational climate by assisting the sales manager and HR team, conducting surveys to improve team building and employee engagement, promoting brand behavior to create maximum impact on the triple bottom line. Key achievements Built, trained and managed a direct selling team. Conducted meetings to create sales plans and strategies, did market/competitive research and identify/bridge gaps to improve productivity and profits. Managed operational and administrative work to ensure expense reports were in conformity with company rules and policies. Show less

    • BILINGUAL EXECUTIVE ASSISTANT
      • May 2008 - Jun 2010

      Outline Dutch company with a project to build a deep- seaport in Belém, PA. Key responsibilities Supporting the board of directors, administrative work, preparing reports and spreadsheets, managing schedules and documents. Key achievements Acted as an interpreter and spokesperson in meetings with foreign investors as well as legal, accounting, and technical advisors to develop a deep-sea port project. Outline Dutch company with a project to build a deep- seaport in Belém, PA. Key responsibilities Supporting the board of directors, administrative work, preparing reports and spreadsheets, managing schedules and documents. Key achievements Acted as an interpreter and spokesperson in meetings with foreign investors as well as legal, accounting, and technical advisors to develop a deep-sea port project.

    • Brazil
    • Hospitality
    • 1 - 100 Employee
    • COMMERCIAL ASSISTANT
      • May 2006 - Mar 2008

      Outline Hotel group with over 30 units located in Portugal and Brazil. Key responsibilities Brand building Outlining proposals, conducting negotiations and on-site visits with clients, and organizing events. Key achievements Improved the service offered to clients from Bradesco, Itaú, Natura, labor unions, and other international travel companies. Outline Hotel group with over 30 units located in Portugal and Brazil. Key responsibilities Brand building Outlining proposals, conducting negotiations and on-site visits with clients, and organizing events. Key achievements Improved the service offered to clients from Bradesco, Itaú, Natura, labor unions, and other international travel companies.

    • Switzerland
    • Biotechnology Research
    • 700 & Above Employee
    • INTERN
      • Mar 2000 - Dec 2001

      Outline Pharmaceutical industry. Key responsibilities Seeking and establishing partnerships with drugstores, doctors, medical centers/staff, brand/product marketing, participating in events and medical congresses. Key achievements Developed relationships with gynecologists, geriatricians and general practitioners. Attended events and reported to doctors. Helped boost the sales of vitamins and supplements. Outline Pharmaceutical industry. Key responsibilities Seeking and establishing partnerships with drugstores, doctors, medical centers/staff, brand/product marketing, participating in events and medical congresses. Key achievements Developed relationships with gynecologists, geriatricians and general practitioners. Attended events and reported to doctors. Helped boost the sales of vitamins and supplements.

Education

  • Fundação Getulio Vargas
    Master of Business Administration (MBA), Gestão Comercial
    2017 - 2018
  • Universidade Católica de Salvador
    Bacharelado, Administração de Empresas
    1997 - 2001

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