Experience

ShadowTV
• United States
• Technology, Information and Internet
• 1 - 100 Employee
• Director of Marketing & Sales

  • May 2014 - Aug 2016

Balldrop, LLC
• United States
• Events Services
• 1 - 100 Employee
• Consultant

  • Jan 2013 - May 2014

Merlin Entertainments Group
• United Kingdom
• Retail Office Equipment
• Sponsorship & Strategic Alliances Manager, East Coast/Madame Tussauds

  • Aug 2007 - Jan 2013


United Nation Association of the USA

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing Manager

  • Aug 2006 - Aug 2007

  • Develop and implement marketing strategy designed to build awareness, increase supporter base and expand strategic partnership opportunities. • Organize and manage high end special events including annual Los Angeles Gala, New York UN Gala, donor events, trips and others. • Developed a direct marketing strategy designed to expand Adopt-Minefield’s student Initiative outreach, resulting in 450% increase in participating schools year to date. • Manage production of all marketing… Show more • Develop and implement marketing strategy designed to build awareness, increase supporter base and expand strategic partnership opportunities. • Organize and manage high end special events including annual Los Angeles Gala, New York UN Gala, donor events, trips and others. • Developed a direct marketing strategy designed to expand Adopt-Minefield’s student Initiative outreach, resulting in 450% increase in participating schools year to date. • Manage production of all marketing collateral including brochures, newsletters, direct mail, website content and all other communications materials. • Manages all agencies and vendor relationships • Undertake speaking engagements on behalf of the Campaign • Develop and launch new national and international campaigns designed to help reach Campaign’s awareness building and financial goals. • Develop and lead production of product lines supporting new initiatives and generate revenue streams. Show less



Intrepid Sea, Air & Space Museum

• United States
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Membership Manager

  • Dec 2004 - Aug 2006

  • Created marketing strategy for membership department, established long and short term goals to Developed and marketed individual and corporate membership products designed to achieve institution’s membership objectives • Cultivated strategic partnerships with membership benefit providers and other organizations, resulting in an increased program visibility. • Launched new programs in February 05, resulting in 160% increase in member base by July 06. • Generated and implemented… Show more • Created marketing strategy for membership department, established long and short term goals to Developed and marketed individual and corporate membership products designed to achieve institution’s membership objectives • Cultivated strategic partnerships with membership benefit providers and other organizations, resulting in an increased program visibility. • Launched new programs in February 05, resulting in 160% increase in member base by July 06. • Generated and implemented Renewal strategy for current members • Managed membership services, benefits, and policies. Planned and directed marketing campaigns • Member event programming – directed member programming, designed to add value to membership experience and increase consumer loyalty. Managed entire event production process. • Trained and supervised a staff of 10+ in on site membership sales efforts at large institution events. • Prepared and managed membership department budget. Show less



Citigroup

• United States
• Financial Services
• 700 & Above Employee

• Consultant

  • Jul 2003 - Dec 2004

  Women and Company: -Developed and retained membership; designed and implemented promotional programs intended to increase membership renewal rates - resulting in a 45% increase; generated membership analysis -Conducted membership survey, analyzed results, strategized as to what changes should take place, implemented recommendations. -Advise on aligning marketing strategies, sales strategies, and operational processes to achieve business objectives -External communications: media and… Show more Women and Company: -Developed and retained membership; designed and implemented promotional programs intended to increase membership renewal rates - resulting in a 45% increase; generated membership analysis -Conducted membership survey, analyzed results, strategized as to what changes should take place, implemented recommendations. -Advise on aligning marketing strategies, sales strategies, and operational processes to achieve business objectives -External communications: media and membership inquiries; direct marketing; public affairs -Cross Sold memberships to internal sales force; showcased membership benefits; demonstrated how correct utilization and positioning of the product could help increase their business. -Event management: Conceptualization, strategic positioning, target audience development, contract negotiation with event venues, event marketing, event management, execution & budgeting Show less