Daniela Florea
Founder, Change & Image Management Consultant, Mentor and Coach at Image Ability- Claim this Profile
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English Native or bilingual proficiency
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Romanian Native or bilingual proficiency
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Bio
Irene Lopez de Vallejo
Working with Daniela in the Digital Cities Challenge has been a wonderful experience for me. At all times, she provided the right framework and information to support our work and got the best out of my brains and experience in Innovation and Entrepreneurship. She is an experienced and knowledgeable leader with excellent communication skills - both inspiring and demanding. Totally my type of person! I hope I will be working with her again!!
Alexandrina Dinga
I`ve had the opportunity to collaborate with Daniela for the development of our City Digital Transformation Strategy. I greatly appreciate her professionalism, encouragements and the supportive attitude provided to the digital strategy team. I think she has extraordinary abilities to highlight the very important aspects over a specific matter, offer good examples and has good leadership skills by empowering everyone around.
Irene Lopez de Vallejo
Working with Daniela in the Digital Cities Challenge has been a wonderful experience for me. At all times, she provided the right framework and information to support our work and got the best out of my brains and experience in Innovation and Entrepreneurship. She is an experienced and knowledgeable leader with excellent communication skills - both inspiring and demanding. Totally my type of person! I hope I will be working with her again!!
Alexandrina Dinga
I`ve had the opportunity to collaborate with Daniela for the development of our City Digital Transformation Strategy. I greatly appreciate her professionalism, encouragements and the supportive attitude provided to the digital strategy team. I think she has extraordinary abilities to highlight the very important aspects over a specific matter, offer good examples and has good leadership skills by empowering everyone around.
Irene Lopez de Vallejo
Working with Daniela in the Digital Cities Challenge has been a wonderful experience for me. At all times, she provided the right framework and information to support our work and got the best out of my brains and experience in Innovation and Entrepreneurship. She is an experienced and knowledgeable leader with excellent communication skills - both inspiring and demanding. Totally my type of person! I hope I will be working with her again!!
Alexandrina Dinga
I`ve had the opportunity to collaborate with Daniela for the development of our City Digital Transformation Strategy. I greatly appreciate her professionalism, encouragements and the supportive attitude provided to the digital strategy team. I think she has extraordinary abilities to highlight the very important aspects over a specific matter, offer good examples and has good leadership skills by empowering everyone around.
Irene Lopez de Vallejo
Working with Daniela in the Digital Cities Challenge has been a wonderful experience for me. At all times, she provided the right framework and information to support our work and got the best out of my brains and experience in Innovation and Entrepreneurship. She is an experienced and knowledgeable leader with excellent communication skills - both inspiring and demanding. Totally my type of person! I hope I will be working with her again!!
Alexandrina Dinga
I`ve had the opportunity to collaborate with Daniela for the development of our City Digital Transformation Strategy. I greatly appreciate her professionalism, encouragements and the supportive attitude provided to the digital strategy team. I think she has extraordinary abilities to highlight the very important aspects over a specific matter, offer good examples and has good leadership skills by empowering everyone around.
Experience
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Image Ability
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United Kingdom
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Professional Training and Coaching
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1 - 100 Employee
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Founder, Change & Image Management Consultant, Mentor and Coach
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Mar 2020 - Present
Image Ability provides a framework for mentoring and coaching professional women about thinking, learning and acting on matters of personal image management. I designed this approach to support women navigating multiple facets of change. Image ability empowers them with image, presence and style knowledge, skills and positive technology along an action-driven, highly personal transformation process: the outcomes fuel growth, sustainable behaviours, renewed confidence, fun and well-being. Image Ability provides a framework for mentoring and coaching professional women about thinking, learning and acting on matters of personal image management. I designed this approach to support women navigating multiple facets of change. Image ability empowers them with image, presence and style knowledge, skills and positive technology along an action-driven, highly personal transformation process: the outcomes fuel growth, sustainable behaviours, renewed confidence, fun and well-being.
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Non-executive Director & Consultant
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2005 - Present
CSM provides consultancy to both the public and private sectors especially on change management and organisational project management. It specialises in ‘soft’ projects (including research) where the goals are often – even frequently – not clear at the outset. Clients include industrial R&D, international research consultancies and academia. Assisting with planning and implementation of high profile projects and provide a sounding board, inspiration and support for new product development. Led the development of a product-as-a-service for organisations wishing to address their digital transformation in a systematic way. Show less
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Geo Strategies Ltd.
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United Kingdom
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IT Services and IT Consulting
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Chair
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2015 - Present
Provides strategic leadership and maintain key relationships with strategic accounts.
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Co-Founder and Chief Executive Officer
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2000 - 2015
The company provides intelligent information and processes (about location, consumers and markets) to support strategy and decision making. Major clients include blue-chip multi-nationals within the banking, insurance, retail, property and telecommunications sectors in, and/or with, interests in Romania. Set the course and positioned the company as a high-standard provider of consumer and spatial analytics, cross-channel marketing and data quality services. Secured Strategic partnerships with Experian, Pitney Bowes, Navteq and Alteryx. Show less
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European Commission
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Belgium
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Government Administration
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700 & Above Employee
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Lead Consultant - Digital Cities Challenge
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Apr 2018 - Mar 2020
I worked with and guided multi-disciplinary teams to make Digital Transformation happen. The Digital Cities Challenge is a tailored programme of coaching and facilitation launched by the European Commission to help 15 cities develop and implement digital policies that can transform day to day life for residents, businesses, workers, and entrepreneurs. I worked with and guided multi-disciplinary teams to make Digital Transformation happen. The Digital Cities Challenge is a tailored programme of coaching and facilitation launched by the European Commission to help 15 cities develop and implement digital policies that can transform day to day life for residents, businesses, workers, and entrepreneurs.
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Hills Road Sixth Form College
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United Kingdom
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Education Administration Programs
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1 - 100 Employee
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Associate Member of the Corporation (Governor)
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Oct 2017 - Mar 2020
Contributor to strategic problem solving and governance to support the future development of this pre-eminent school. Contributor to strategic problem solving and governance to support the future development of this pre-eminent school.
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Department for Education
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United Kingdom
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Government Administration
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700 & Above Employee
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Member of the Digital T-Panel
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Sep 2017 - Mar 2020
Provide high level advice on the content of proposed qualifications by setting out the knowledge, skills and behaviours required to perform skilled occupations in ‘Digital’ (data and digital business services). Work collaboratively with wider industry professionals and stakeholders to ensure their views are taken into account. Provide high level advice on the content of proposed qualifications by setting out the knowledge, skills and behaviours required to perform skilled occupations in ‘Digital’ (data and digital business services). Work collaboratively with wider industry professionals and stakeholders to ensure their views are taken into account.
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Entrepreneur in Residence
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Oct 2010 - Oct 2017
Mentoring students on strategic marketing, positioning, competitiveness and differentiation. Guest lecturer and judge on panels assessing business ideas and the way they are presented to the market. Mentoring students on strategic marketing, positioning, competitiveness and differentiation. Guest lecturer and judge on panels assessing business ideas and the way they are presented to the market.
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Advisor and Chair - EC Strategic Policy Forum on Digital Entrepreneurship
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Feb 2014 - 2017
Chair of Working Group on Leadership and Collaboration with focus on cities as launch pads for digital entrepreneurship (smart cities). Reinforced the dialogue among businesses, science, and politics shaping the EU strategy and roadmap to fuel digital transformation in Europe. Delivered the "Blueprint for cities and regions as launch pads for digital transformation", a guide for cities and regions to develop smart growth strategies and boost investments to resolve their critical challenges. This work has now expanded to include growth opportunities for European cities www.digitallytransformyourregion.eu Show less
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Geo Strategies SA
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Switzerland
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Renewables & Environment
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1 - 100 Employee
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Co-Founder and Chief Executive Officer
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1993 - 2000
The very first independent digital mapping organisation in post-communist CE Europe. Enabled successful technology transfer and generated the geographic information infrastructure for 25 countries in CE Europe. Geo Strategies was also the very first Joint Venture partnership between the United Kingdom and Romania. The very first independent digital mapping organisation in post-communist CE Europe. Enabled successful technology transfer and generated the geographic information infrastructure for 25 countries in CE Europe. Geo Strategies was also the very first Joint Venture partnership between the United Kingdom and Romania.
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Sixth Form College Teacher
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Sep 1990 - Apr 1993
Provided advanced teacher training in highly competitive schools to develop cohorts of accomplished professionals. Created inspirational processes which provided students with vital skills for self-development based on creative learning, resilience, academic rigour and communicating with confidence. Supported emerging professionals to believe in themselves and achieve beyond what they might have considered possible. Designed and implemented new teaching methods in a foreign language (English) but personalised to the local cultural characteristics. Created the very first Romanian textbook for geography of the UK then taught in the English language. Show less
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Education
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Cambridge Judge Business School
Master of Philosophy (MPhil) -
Financial Times Board Director Programme
Diploma -
University of Bucharest
BA -
The IDM (Institute for Direct Marketing)
Dip IDM -
British College of Professional Styling
Diploma -
UK National College for Teaching and Leadership
Qualified Teacher (QTS) -
National Pedagogical College 'Andrei Saguna' Sibiu
Baccalaureat Diploma