Communications Program Manager

• Mar 2023 - Present

Marketing and Communications Specialist

• Jun 2018 - Mar 2023

Produced all marketing-related content, including web, social media, and print collateral. Planned and executed marketing campaigns across a variety of platforms including paid search, social media, and email marketing.- Increased email open and click-through rates by migrating platforms and redesigning the weekly newsletter.- Grew the organization’s social media followers and increased engagement across Facebook, Twitter, and LinkedIn by improving content quality and standardizing processes. - Generated hundreds of leads for CAMEO’s special programs by planning and executing Google and Facebook ad campaigns. Show less

Copywriter

• Nov 2016 - Nov 2022

Producing, editing and proofreading copy for websites, blogs, press releases, app stores, and marketing collateral (see linked portfolio for work samples). Producing, editing and proofreading copy for websites, blogs, press releases, app stores, and marketing collateral (see linked portfolio for work samples).

Brand Strategist & Vendor Relations Coordinator

• May 2015 - Oct 2016

Developed branding strategies and executed marketing & public relations campaigns for mobile games in North America and Europe. Cultivated relationships with premium marketing partners to promote the games in these regions. - Expanded the brand’s North American reach by coordinating a digital influencer campaign with one of YouTube’s top comedy channels. The video campaign achieved over 1 million views within 30 days of launch. - Earned the “Best New Game” title from the Apple App Store in 2015 by planning and executing a global marketing and public relations campaign for the release of a new mobile game. - Grew the department’s relationships with top marketing agencies and service providers in the U.S. by developing leads and securing meetings at the 2016 Electronic Entertainment Expo in Los Angeles. Show less

Product Marketing Specialist & Copywriter

• Oct 2013 - May 2015

Developed branding and marketing strategies for browser and mobile games. Provided copywriting, proofreading, and design guidance for all marketing collaterals for English and Spanish-speaking markets. - Led an MMORPG browser game to become the most successful game in R2Games’ Spanish-language platform by overseeing market research, translation, copywriting, QA and community management for the Spanish version's launch. - Helped the English version of an MMORPG browser game become the company’s second-highest grossing game by producing copy and overseeing the design of all marketing collateral, including display and Facebook ads, landing pages, and emails. - Increased user engagement and awareness of in-game events for an MMORPG browser game by implementing social media campaigns on the game’s Facebook page. Show less

Marketing And Business Development Intern

• Jan 2013 - Jun 2013

Produced and edited web and social content, including serving as head blogger and community manager for all of the brand’s social networks. Conducted business development to grow Spanish and Latin American markets for the organization. - Introduced InternChina to the Latin American market by signing its first cooperation agreement with a top private university in Mexico. Produced and edited web and social content, including serving as head blogger and community manager for all of the brand’s social networks. Conducted business development to grow Spanish and Latin American markets for the organization. - Introduced InternChina to the Latin American market by signing its first cooperation agreement with a top private university in Mexico.

Public Relations Intern

• May 2012 - Jul 2012

Monitored the daily news media, identified coverage opportunities and pursued relationships with journalists and bloggers, developed and organized media events, coordinated company-wide meetings. Monitored the daily news media, identified coverage opportunities and pursued relationships with journalists and bloggers, developed and organized media events, coordinated company-wide meetings.

Public Relations Intern

• Nov 2010 - Apr 2011

Wrote and translated weekly press releases, updated the press contacts database, and generated monthly media reports. Assisted in the organization of Public Relations events and created content for the company's official Facebook fan page. Wrote and translated weekly press releases, updated the press contacts database, and generated monthly media reports. Assisted in the organization of Public Relations events and created content for the company's official Facebook fan page.

Service Operations Intern

• Jul 2009 - Nov 2009

Maintained direct contact with Volkswagen importers in Central, South America and the Caribbean. Provided administrative and technical support in the areas of after sales, service, customer service, training. Translated various documents such as presentations and business plans. Maintained direct contact with Volkswagen importers in Central, South America and the Caribbean. Provided administrative and technical support in the areas of after sales, service, customer service, training. Translated various documents such as presentations and business plans.