Experience

Tellent (formerly Recruitee)

• Netherlands
• Software Development
• 100 - 200 Employee

• Marketing Operations Specialist

  • Jun 2021 - Present

  Amsterdam, North Holland, Netherlands



Top Employers Institute

• Netherlands
• Human Resources Services
• 200 - 300 Employee

• Global Digital Marketing Specialist

  • Mar 2019 - Mar 2021

  Amsterdam, North Holland, Netherlands Lead generation: • Developed and implemented the global B2B lead acquisition and ABM strategies for 2019, 2020 and 2021 to support business growth and sales. • Assisted and trained regional marketing managers in adjusting the campaign from global to local cultural differences. • Implemented the standardization framework of lead generation and lead assignment in the CRM. • Based on campaign data, provided recommendations and real-time optimization. • Trained and transferred… Show more Lead generation: • Developed and implemented the global B2B lead acquisition and ABM strategies for 2019, 2020 and 2021 to support business growth and sales. • Assisted and trained regional marketing managers in adjusting the campaign from global to local cultural differences. • Implemented the standardization framework of lead generation and lead assignment in the CRM. • Based on campaign data, provided recommendations and real-time optimization. • Trained and transferred knowledge to marketing managers on B2B and ABM campaign set up, reporting and optimization. Tools: LinkedIn Ads, Google Ads, Zapier, GoToWebinar. CRM management: • Developed the CRM strategy, which included: data segmentation, lead segmentation, lead scoring, lead grading, email marketing, nurture marketing and GDPR compliance. • Drafted and implemented documentation, procedures and workbooks on Pardot usage. • Engineered the database clean-up based according to GDPR guidelines. • Implemented a lead segmentation system in alignment with the business needs to support sales growth. • Led and implemented the lead automation system between Pardot and Salesforce. • Developed the global email marketing strategy — managed the monthly newsletter, set up the automations flows in email marketing and localized emails for 11 markets in 9 languages, HTML adjustments and nurture Automation flows. • Trained marketing and sales managers on Pardot usage. Tools: Pardot, Salesforce Cloud, HTML. Reporting: • Developed a standardized naming convention for campaigns and UTMs across all platforms. • Designed dashboards in Google Data studio with all data sources to report real-time on KPIs and sales funnel. • Reported monthly, quarterly and yearly on marketing KPIs and sales funnel against ROI, client and lead acquisition. • Managed, advised and reported on the global digital marketing budget. Tools: Google Data Studio, Google Analytics, LinkedIn, Supermetrics, Pardot, Salesforce. Show less



Cluj Business Campus

• Romania
• Leasing Non-residential Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Oct 2017 - Oct 2018

  Cluj-Napoca • Developed and implemented the brand and marketing strategy for the group’s 4 lines of business — office, residential, fitness and the restaurant. • Delivered high-level, qualitative and innovative B2B lead generation strategies for the office spaces, focused on acquisition of IT companies, achieved through LinkedIn, ABM and CRM nurturing campaigns. • Created the B2C strategy for client acquisition of the residential facility with Facebook, Instagram and offline advertisement. •… Show more • Developed and implemented the brand and marketing strategy for the group’s 4 lines of business — office, residential, fitness and the restaurant. • Delivered high-level, qualitative and innovative B2B lead generation strategies for the office spaces, focused on acquisition of IT companies, achieved through LinkedIn, ABM and CRM nurturing campaigns. • Created the B2C strategy for client acquisition of the residential facility with Facebook, Instagram and offline advertisement. • Guided and managed external teams (developers and designers) in the UI & UX redesign of the gym website and client portal, aligned procedures and client database with GDPR guidelines. • Organized community events for office and gym facilities with a high NPS and attendance rate — football tournament, Sunday Gym on the rooftop, movie nights on the rooftop and cross-company events. Tools: Marketo, LinkedIn Ads, Adobe Photoshop and Indesign, Wordpress. Show less



Novis Plaza

• Romania
• Real Estate
• 1 - 100 Employee

• Brand Marketing Manager

  • Jan 2017 - Sep 2017

  Cluj-Napoca • Developed the ABM B2B acquisition strategy targeting decision-makers in IT, banking and BPO, resulting in 6 clients. • Built the rebranding strategy as a 100% BREEAM certified building with an integrated strategy focused on: organic, paid, earned, PR, events and offline advertisement. • Initiated the website redesign, managed external agencies (web dev, design and SEO) and delivered a CRO effective website. • Implemented a European B2B acquisition strategy, targeting… Show more • Developed the ABM B2B acquisition strategy targeting decision-makers in IT, banking and BPO, resulting in 6 clients. • Built the rebranding strategy as a 100% BREEAM certified building with an integrated strategy focused on: organic, paid, earned, PR, events and offline advertisement. • Initiated the website redesign, managed external agencies (web dev, design and SEO) and delivered a CRO effective website. • Implemented a European B2B acquisition strategy, targeting decision-makers relocating their offices to Cluj-Napoca. • Developed the funnel acquisition strategy and assisted the sales department with targeted ABM advertisement and collaterals. • As part of the rebranding strategy, organized the “ Novis Plaza Open House” — a luxurious event attended by Romanian decision-makers and CXOs, which resulted in numerous highly qualitative sales leads. Tools: Hubspot, Mailchimp, Adobe Photoshop, LinkedIn Ads, Wordpress. Show less



Transilvania Constructii

• Romania
• Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Jan 2017 - Sep 2017

  Cluj-Napoca • Managed the go-to-market strategy for TRC Parks, modern industrial and logistic sites across Romania, with a highly-targeted B2B and ABM acquisition strategy. • Worked with sales and product teams (engineering) on market positioning and provided marketing collaterals to support sales during the consideration phase. • Implemented automation flows and email marketing nurturing plan based on touch-points and scoring, • Initiated and led a market research for industrial real estate… Show more • Managed the go-to-market strategy for TRC Parks, modern industrial and logistic sites across Romania, with a highly-targeted B2B and ABM acquisition strategy. • Worked with sales and product teams (engineering) on market positioning and provided marketing collaterals to support sales during the consideration phase. • Implemented automation flows and email marketing nurturing plan based on touch-points and scoring, • Initiated and led a market research for industrial real estate sectors in Romania and regionally, to pave the way for regional expansion in the Eastern-European market. • Delegated and managed projects with design, web and brand development contractors. Tools: Hubspot, Mailchimp, Adobe Photoshop, LinkedIn Ads, Wordpress. Show less



Uber

• Türkiye
• Advertising Services
• 100 - 200 Employee

• Digital Marketing Specialist

  • Oct 2016 - Dec 2016

  Romania • Implemented the G1G1 strategy to increase riders base in 3 newly open cities — Cluj-Napoca, Timisoara and Brasov. • Identified and contacted local business to help promote Uber services and close partnerships with festivals, concerts, horeca businesses and managed corporate partnerships. • Lead the Brand Ambassadors team and facilitated their participation at events to promote mobility services. • Assisted the Country Marketing Manager with local market research and insights to… Show more • Implemented the G1G1 strategy to increase riders base in 3 newly open cities — Cluj-Napoca, Timisoara and Brasov. • Identified and contacted local business to help promote Uber services and close partnerships with festivals, concerts, horeca businesses and managed corporate partnerships. • Lead the Brand Ambassadors team and facilitated their participation at events to promote mobility services. • Assisted the Country Marketing Manager with local market research and insights to develop new local campaigns. Show less



Hyper

• Technology, Information and Internet

• Digital Marketing Manager

  • Apr 2016 - Nov 2016

  Sydney, Australia • Developed and implemented a 360 degree online marketing strategy with a long-term sustainable marketing funnel • Managed the marketing team in Cluj-Napoca to support the business with: lead generation, content management, email marketing, lifecycle marketing and sales support. • Developed highly-targeted acquisition campaigns for the Australian market on LinkedIN, Google Ads, Twitter Facebook and Instagram. • Managed the social media accounts and designed the SMM strategy. •… Show more • Developed and implemented a 360 degree online marketing strategy with a long-term sustainable marketing funnel • Managed the marketing team in Cluj-Napoca to support the business with: lead generation, content management, email marketing, lifecycle marketing and sales support. • Developed highly-targeted acquisition campaigns for the Australian market on LinkedIN, Google Ads, Twitter Facebook and Instagram. • Managed the social media accounts and designed the SMM strategy. • Designed the email marketing strategy based on touch-points (for nurturing) and scoring (for sales), which focused on educational and industry-related content distribution. Tools: Autopilot, Pipedrive, Zapier, Google Analytics, Ads, Tag Manager , Ad platforms, Wordpress. Show less



Bannersnack

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Content Marketing Strategist

  • Feb 2016 - May 2016

  San Francisco Bay Area • Executed the historical SEO of the website by rewriting, repurposing and rebranding 350+ blog posts, which resulted in 15% decrease the online advertising spending. • Researched and conveyed interviews with industry influencers like Jacob Cass, Sujan Patel. • Created and curated targeted creative content across all Social Media channels and the blog. Tools: SEMRush, Hotjar, CrazyFrog, Google Analytics, Google Ads, Wordpress.



EnergoBit

• Romania
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Executive Assistant To Chief Executive Officer

  • Jul 2015 - Feb 2016

  Cluj-Napoca, Cluj, Romania Managed and organized the smooth communication between the top management, the board of directors and the department managers of the company. Created the marketing and service package for the CEO and negotiated with the sub-contractors.



AliveShoes

• Technology, Information and Internet
• 100 - 200 Employee

• Marketing and Customers Service Specialist

  • Sep 2014 - Jun 2015

  Amsterdam, North Holland, Netherlands • Provided assistance and guidance in sales management to over 20,000 users of the platform. • Managed the marketing communications across social media accounts. • Designed and delivered community email marketing strategy and ABM support. • Tracked data for KPIs and provided monthly reports with further steps to increase the lead generation strategy. Tools: Zendesk, Facebook Ads, Twitter Ads, Wordpress.



European Parliament

• Belgium
• Political Organizations
• 700 & Above Employee

• Internship Trainee

  • Feb 2013 - Apr 2013

  Strasbourg, Grand Est, France



United Nations

• United States
• International Affairs

• Internship Trainee

  • Nov 2012 - Apr 2013

  New York, United States