Product Design Lead

• Jun 2023 - Present

Brand Design Lead

• Jun 2022 - Apr 2023

I led the branding team, overseeing three direct reports and collaborating with design agencies to support our projects. We designed campaigns, events, web platforms, and various communication channels.We redesign the main website to achieve a consistent design across all user touchpoints, improve SEO, and enhance the user experience when finding information to start an account with GBM.Some projects we developed during this stage were:GBM Academy: designing a responsive website where users can take courses, read papers and ebooks, and access webinars and podcasts developed by GBM's content team.Responsive FAQ website: the website was outdated and needed improvements in UX/UI, so we redesigned this section to reduce CX contacts by providing a site where users could easily find answers. It was important to analyze the information architecture and create a scalable site that could be easily updated.We also redesigned several sections of the website to display relevant information and encourage users to open an account with GBM. For this redesign, we analyzed the previous site and held multiple interviews with the stakeholders of each business division, increasing the number of accounts opened. Show less

Product Designer Sr

• Jan 2022 - Jun 2022

Service Design and Research, in this position I had the opportunity to plan and conduct interviews with clients, financial advisors, and stakeholders to develop the User Persona, Service Blueprint, Journey maps, wireframes, A/B testings, and prototype for the development of a new platform for buying and selling currencies (Forex).

UI Designer

• Jun 2020 - 2022

Responsible for the GBM+ app interface for Android, iOS, and the web. Creation and execution of the first Design System for GBM, along with the technology team.During this time, I mentored another Jr. UI designer, which allowed me to develop my soft skills as a leader.In addition to being in charge of the UI for the GBM+ app, I started a new project which was a platform for financial advisors, where they could manage their client portfolio, sign up new contracts, check the performance of their portfolios, and operate. I worked on this project with a UX designer and a team of three developers front-end and back-end. Show less

Product Designer

• 2015 - 2023

Mi portafolio: https://www.behance.net/danieladupinet I started in 2015 when I designed an iOS, Android, and web app for a startup. In the four years, I worked independently, I designed over 20 digital platforms from scratch for various companies. I have experience designing e-commerce, dashboards, apps, and landing pages. During this time, I learned to effectively manage my time as the sole designer in multiple projects. Dealing with clients and promoting my work also allowed me to develop sales skills. Additionally, I was responsible for budgeting, managing client relationships, and complying with tax requirements. Show less

Product Designer

• Sep 2018 - Jun 2020

Responsible for designing the micro-mobility and fintech app and logistics and internal operation products for 7 Latin American countries. (Mexico, Brazil, Colombia, Peru, Argentina, Uruguay, and Chile) In addition to the micro-mobility app for iOS and Android, I developed three more apps for internal operation. One was for users who found the scooters on the street and charged them electrically to leave them again at strategic points in their city. Another app aimed to keep inventory and record the scooters that entered the warehouses for maintenance. In this project, I had the opportunity to conduct field studies and user interviews to develop an Android app that would help streamline processes. Finally, a third app was developed for logistics to pick up and drop off scooters on the streets of each city. I worked with Product Managers and an engineering team under an agile methodology like Scrum. I led a Product Designer in the last six months and started developing my leadership skills. Show less