Experience

Unity Group Romania

• Romania
• Advertising Services
• 1 - 100 Employee

• Executive Director

  • Jun 2021 - Present

  Unity Group is an Integrated Communication Group: Branding Company & Products> PR> 360 Communication Campaigns> Media Strategy & Buying. Clients of the agency group include: Bosch Electrocasnice, Neff, Zelmer, Penny, Perutnina, Seboradin, Pietro Coricelli, Mutti, Calvo, Tabasco, Blue Dragon, Ssangyong, Seni, Halewood International, Dr.Reddy's, Good Days Therapy, Sarcom, Amarino, Five Continents, Octal, Euro Narcis, Aurora, Fiterman Pharma, Dona, Salamanca Capital, E.ON, Omilos Group, Future lmobiliare Israel, Zeelandia, Fondul de investitii Broadhurst Investments Ltd – Vel Pitar / 7 Spice, Romtec Austria, Sam Mills, Viking Pruszynski, URBB (Skol, Granini, Holsten, Gunther’s), Kotanyi, CRT Group, NICO Contractors. Site web http://www.bloomcom.ro Show less


Farmaciile DONA
• Romania
• Pharmaceutical Manufacturing
• 300 - 400 Employee
• Marketing Director

  • Jul 2018 - Feb 2021


Omega Pharma, A Perrigo Company

• Belgium
• Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Feb 2014 - Feb 2018

  Strategic position in the Management Team, high involvement in the local strategy including portfolio management, route to market, consumer and customer communication. Complex OTC and food supplement brands portfolio management, in more than 20 medical specific areas. Highly involved in company P&L management Leadership and inspiration for all new innovative launches, sales events and PR corporate events. Coach and motivation for the brand managers team, marketing competency development, team priorities, structure, roles & responsibilities. Achievements:  Leadership on Multivitamins segment with Vitamax and Eurovita (40% market share), set up and implementation of national coverage medical detailing team (new activity for the company), launch of a new innovative cholesterol treatment (5% market share in 6 months), double digits growth with Paranix in anti-parasites category. Show less



Biofarm

• United Kingdom
• Environmental Services
• 1 - 100 Employee

• Marketing Manager

  • Jul 2013 - Feb 2014

  Plan, execute and deliver the Marketing and Medical Promotion team activities. Management of 3 teams: Product Management team (10 people, 6 brand portfolios), Medical representative team and Commercial representative team, around 70 people. Prepare, execute and implement Marketing Plan, Profit Plan and Strategic Plan for the entire portfolio (Rx, OTC, FS) including: advertising and promotion, training, market research, scientific and promotional events, new products and business opportunities. Show less



Independent Consultant

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Consultant/ Business Consultant

  • May 2011 - Jul 2013

  B2C & FMCG area – projects in the processed meat industry – new brand positioning strategy and communication plan, line extensions launch, CSR, sales conferences. B2B professional cosmetics - projects: develop consumer-targeted communication (in store and social media) for professional products in the beauty industry. B2B office products – projects: complex rebranding campaign, including large event with top clients, PR campaign including press conference, Direct marketing campaign for all clients, around the country caravan for brand engagement sessions with the sales force, organisation of 2 National Sales Conferences, internal communication model (newsletters, employee rebranding kit, office location rebranding, car fleet rebranding). Spontaneous marketing and distribution project for new brands/ products aiming to penetrate Romanian market, including research on market segment and identifying potential distribution partners. Show less



GlaxoSmithKline Consumer Healthcare

• United States
• Pharmaceutical Manufacturing
• 200 - 300 Employee

• Marketing Manager

  • Nov 2007 - Mar 2011

  Management, marketing principles and procedures for all brands (OTC and Oral Care) marketed or planned in the Romanian market including P&L. Tailor regional & global brand strategies to local requirements of the market e.g. media planning and buying, programme sponsorship with media owners, PR, local packaging graphics & artwork, defining promotional strategy & plans, New Product Development implementation planning and development of local brands’ NPD pipeline, TV commercials and creative work, expert medical marketing. Contribute to sales forecasting, brand strategy and portfolio management, marketing competency development, team priorities, structure, roles & responsibilities. Achievements  Large launching campaign including 6 events around the country; Doubled Sensodyne market share, becoming strong no. 2 on the market; Doubled Parodontax market share, strong leader in the segment, no. 1 company in OTC Q4 2010; Built a strong marketing team (from 1 to 6 brand managers, medical manager and assistant). Show less



Quadrant, Pepsico bottler

• Brand Manager

  • Feb 2004 - Apr 2007

  Brands portfolio: Prigat and Mountain Dew. Originate, develop and evaluate marketing programs that are based on consumer needs and competitive analysis. Analyse industry trends, forecasts market development. Develop new product, recipe, flavour choice, package design. Recommend changes to the product portfolio (pricing, packaging, channels) as appropriate to improve volume or profit. Oversee market research on the specific brand and adjust marketing strategy to meet market requirements and competitive conditions. Develop and manage marketing operating budget and ensure programs are delivered within budget. Plan and execute advertising and promotion activities. Achievements  Relaunched Prigat brand to new positioning, new package, new communication strategy, becoming strong market leader; Project manager for innovative packaging for Prigat Nectar – Horeca, market leader; 2 Effie prizes. Show less



RELAD INTERNATIONAL S.R.L.

• Luxembourg
• Manufacturing
• 1 - 100 Employee

• Marketing Analyst

  • Jul 2000 - Jul 2003

  Implement and develop the marketing plan for pharmacies market channel. Monitor competitors on the field of pharmaceutical and Para-pharmaceutical distribution. Supervise product analysis, sales planning, and sales analysis. PR activities, company’s presentations, special events, promotional activities. Project Manager for implementation of ISO 9001 and quality management of Relad marketing activities in distribution field. Implement and develop the marketing plan for pharmacies market channel. Monitor competitors on the field of pharmaceutical and Para-pharmaceutical distribution. Supervise product analysis, sales planning, and sales analysis. PR activities, company’s presentations, special events, promotional activities. Project Manager for implementation of ISO 9001 and quality management of Relad marketing activities in distribution field.


Adevărul Holding
• Romania
• Media Production
• 100 - 200 Employee
• Editor in Chief

  • 1993 - 1996