Daniela Delgado

Merchandise Allocator at Splendid, a contemporary lifestyle brand
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(386) 825-5501

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Experience

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Merchandise Allocator
      • Sep 2022 - Present

    • United States
    • Retail
    • 300 - 400 Employee
    • Assistant Buyer
      • Aug 2021 - Sep 2022

      • Work closely with Associate Buyer and Senior Buyer to build a prestigious and coveted assortment for the Kitchen & Dining Business. • Analyze the competition, market research and competitive shop online and in person to bring fresh ideas to the team. • Review sales trends, inventory, and margin to achieve sales goals. • Report business growth by utilizing Tableau and Core Center reports to present business trends and review forecasting, budget and LY plans to align with this year’s sales and demand. Growth and miss opportunities by division and sub-divisions under the Kitchen & Dining team. • Constant exposure to all aspects of Rue business. Working closely with many departments including: Programming, Planning, Boutique Production, Creative and Marketing. • Ensure that all boutique checkoffs, event pricing and POs are created and completed accurately in order to have successful sales and prevent receiving issues at the warehouse. • Frequently partnering up with Quick Ship and Drop Ship vendors to create curated assortments for all events by pulling top sellers from each brand and adding newness. • Building relationships with suppliers to obtain the most sought-after product at the lowest price.

    • United States
    • Retail Apparel and Fashion
    • 500 - 600 Employee
    • Assistant Merchandiser/Buyer for Intimates Apparel
      • Feb 2019 - Jul 2021

      • Assist the Buyer in all phases of curating an assortment for our plus size brand. Selecting products from our 10 national brand vendors and reviewing our own in-home private label brand. All 200+ skus will run on company owned e-commerce platform and catalogs.• Daily interaction with Creative Partners, E-Commerce Partners, Inventory, Global Sourcing, Domestic Vendors and Technical Design teams to coordinate merchandising objectives and support cross collaboration.• Conduct a detailed competitive market analyze by shopping catalog and retail competition to identify key items and trends, reporting all findings to our VP of Merchandising and VP of Design.• Analyze business metrics by pulling specific raw reports from Tableau to review selling trends by market channels Amazon and Walmart and brand websites.• Review style performance by analyzing data in each program under the Bra division. Report top performers from National Brand vendors as well as Private Label brands. • Report to VP of Merchandising & Divisional Merchandise Manager on a bi-weekly basis on color selling of all top 25 National Brand & Private label products. Review raw data take from tableau reporting tool to give concrete evidence on top products selling under the company’s curated brands. Cross reference our quarterly sales plan to ensure product is trending and margins are at +35% or above; reviewing LY and double LLY numbers are trending up.• Work alongside Planning Partners to forecast inventory within Each Quarter. Usage of Tableau and additional Analytics Packets to ensure on time delivery of goods within Promotional Calendar. Partner with E-commerce teams to align on promotional strategy on a weekly basis. • Use of QAD to input all upcoming styles for the next season; Review the current rate of sale on all styles both National Brands and Private Label assortments. Add in mins, AUC’s, AUR’s and plan out total DMD$ and PM% to ensure we meet the Quarter’s KPI.

    • Assistant Merchandise Marketing Manager
      • Oct 2018 - Feb 2019

      • Assist the Merchandise Marketing Manager in planning and executing a marketing strategy for Intimate Apparel across the Woman Within, Roaman's and Jessica London Brands. • Assist in communicating with cross-functional teams, such as Creative, E-Commerce and Inventory to gather assets and execute product strategies. • Responsible for pulling reports, reporting on product performance and assisting in analyzing current business to identify successful strategies and future opportunities. • Conduct competitive research by shopping catalog, web and retail competition to identify key marketing promotions, product marketing and pricing strategies. • Monitor the sites to ensure product and marketing is being executed as planned, while testing usability and providing suggestions on how to enhance the customer experience. • Support the Merchant team in managing and organizing all samples to execute merchandise strategies for merchandise reviews and photo shoots

    • United States
    • Wholesale
    • 100 - 200 Employee
    • Sales Marketing Account Executive
      • Jul 2018 - Oct 2018

      Create detailed business plans to facilitate the attainment of goals and quotas Manage the entire sales cycle from finding a client to securing a deal Unearth new sales opportunities through networking and turn them into long term partnerships Present products to prospective clients Provide professional after-sales support to enhance the customers’ dedication Remain in frequent contact with the clients in your responsibility to understand their needs Respond to complaints and resolve issues aiming to customer contentment and the preservation of the company’s reputation Negotiate agreements and keep records of sales and data

    • Retail
    • 700 & Above Employee
    • Merchandising Admin Assistant
      • May 2018 - Jul 2018

      Maintain and update various assortment sheets and brand metrics. Prepare and process all purchase orders for brand. Monitor all purchase orders and ensure delivery within timeframe. Prepare and maintain various sales reports on weekly basis. Monitor inventory and allocate appropriate model stock for same. Manage reconciliation of all complex invoices and purchase orders and ensure appropriate documents Maintain and update various assortment sheets and brand metrics. Prepare and process all purchase orders for brand. Monitor all purchase orders and ensure delivery within timeframe. Prepare and maintain various sales reports on weekly basis. Monitor inventory and allocate appropriate model stock for same. Manage reconciliation of all complex invoices and purchase orders and ensure appropriate documents

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Key holder
      • May 2016 - Jul 2018

      Supervise employees to complete tasks and achieve goals in the absence of store Management. Open and closes the store following proper procedures documented in the opening and closing Checklist. Ensure that registers are properly opened and closed, doors are opened and locked and alarms are set correctly Supervise employees to complete tasks and achieve goals in the absence of store Management. Open and closes the store following proper procedures documented in the opening and closing Checklist. Ensure that registers are properly opened and closed, doors are opened and locked and alarms are set correctly

  • Figue
    • Greater New York City Area
    • Wholesale Account Executive Intern
      • Jan 2018 - May 2018

      Assisting during market / selling appointments Preparing collections and all sales materials for FW18 Market Generating Weekly,Monthly and/or Seasonal Sales Report for wholesale accounts New store / Brand research for potential clients Updating spreadsheets with up-to-date, relevant information Manage any wholesale sample request and tracking Collection merchandising and up-keep Calendar / Appointment organization Accompany Wholesale Manager on local store visits Assisting during market / selling appointments Preparing collections and all sales materials for FW18 Market Generating Weekly,Monthly and/or Seasonal Sales Report for wholesale accounts New store / Brand research for potential clients Updating spreadsheets with up-to-date, relevant information Manage any wholesale sample request and tracking Collection merchandising and up-keep Calendar / Appointment organization Accompany Wholesale Manager on local store visits

    • United States
    • Retail
    • 1 - 100 Employee
    • E-commerace/Digital Marketing intern
      • Sep 2017 - Jan 2018

      Attend internal meetings regarding digital marketing campaign development. Assist with providing google feed updates for digital ads Usage of google analytics/ internal platform reporting Website maintenance including product and inventory updates Introductory HTML updates Work directly with the managers to develop holiday campaigns using metrics such as SEO, SEM, and SMO Customer service assistance Attend internal meetings regarding digital marketing campaign development. Assist with providing google feed updates for digital ads Usage of google analytics/ internal platform reporting Website maintenance including product and inventory updates Introductory HTML updates Work directly with the managers to develop holiday campaigns using metrics such as SEO, SEM, and SMO Customer service assistance

    • United States
    • Apparel & Fashion
    • 1 - 100 Employee
    • Fashion Stylist
      • Jun 2017 - Sep 2017

      Utilizes dynamic communication skills to build and maintain guest relationships. Actively maintains merchandising, organization and housekeeping standards in all areas of the store. Complies with all register transaction policies. Ability to collaborate and communicate in an effective and professional manner with all corporate and retail partners through all permissible media, including emails and telephone. Maintain a high degree of confidentiality. Perform additional job duties/responsibilities as assigned by Store management and Corporate management.

    • United States
    • Food and Beverage Services
    • 100 - 200 Employee
    • Brand Ambassador
      • May 2017 - Sep 2017

      Create and contribute to social media accounts for our clients Advise clients on content marketing campaigns and product positioning logistics Develop social media strategies based on continually evolving metrics and client feedback Create and implement product marketing campaigns for clients Measure the conversion rates and other metrics for ongoing campaigns and make adjustments as necessary Create content for our website and blog to attract new clients and to establish us as experts in social media marketing for product

  • Tabula Rasa
    • Greater New York City Area
    • Digital Marketing Intern
      • Jan 2017 - May 2017

      Perform market analysis and research on competition Support the marketing team in daily administrative tasks Assist in marketing and advertising promotional activities Help distribute marketing materials Perform market analysis and research on competition Support the marketing team in daily administrative tasks Assist in marketing and advertising promotional activities Help distribute marketing materials

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Stock Associate
      • Jun 2015 - Sep 2015

      - Responsibilities accept delivered packages and - Ensure proper amount is inside. - Mark Items with identifying codes such as price, stock or inventory control codes. - Stock shelves with unpacked items. - Help customers fill orders. - Responsibilities accept delivered packages and - Ensure proper amount is inside. - Mark Items with identifying codes such as price, stock or inventory control codes. - Stock shelves with unpacked items. - Help customers fill orders.

  • Pink Chicken
    • 1223 madison ave, New York
    • Sales Associate
      • Jun 2014 - May 2015

      - Responsibilities Greeted customers and determined their needs - Recommended merchandise based on individual requirements, - Styled customers - Usage of Quickbooks, Microsoft Word, Excel - Opening and Closing the store and cash drawer. - Responsibilities Greeted customers and determined their needs - Recommended merchandise based on individual requirements, - Styled customers - Usage of Quickbooks, Microsoft Word, Excel - Opening and Closing the store and cash drawer.

    • United States
    • Retail
    • 100 - 200 Employee
    • Sales Associate
      • Jun 2012 - Sep 2012

      Ensuring high levels of customer satisfaction through excellent sales service Assessing customers needs and providing assistance and information on product features Welcoming customers to the store and answering their queries Opening and Closing of Cash register Ensuring high levels of customer satisfaction through excellent sales service Assessing customers needs and providing assistance and information on product features Welcoming customers to the store and answering their queries Opening and Closing of Cash register

Education

  • Pace University - Lubin School of Business
    Bachelor's degree, Business, Management, Marketing, and Related Support Services
    2014 - 2018
  • East Hampton High School
    3.5
    2010 - 2014

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