Experience

Apotex Corp.

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Senior Analyst, Financial Planning and Analysis

  • Nov 2021 - Present

• Analyst II, Strategic Insights and Analytics, Marketing

  • Jun 2021 - Nov 2021

• Analyst I, Strategic Insights and Analytics, Marketing

  • Jan 2019 - Jun 2021

  - Perform routine market analytics and reporting to monitor product and customer performance, overall market & sales trends and customer compliance. - Analyzes sales trending; identifies variances and reports them to key stakeholders- Assists in tracking marketing strategies with National Account Team that drive revenue, optimize market share and improve customer relations- Assists in identifying risks and opportunities (via utilization of internal and external databases) as related to in-market products and make recommendations to the business as appropriate- Assists in identifying product specific market trends and forecast product sales and volumes to be utilized in monthly IBP (Integrated Business Plan) process and annual long term budgeting process- Evaluates, reports, and make recommendations for strategies to eliminate or reduce short date inventory quantities- Evaluates potential product line extensions and packaging additions for currently marketed products - Maintains proficiency in all available research tools and sources, including internal databases and programs, IQVIA (f.k.a. IMS), FDA Orange Book, Drugs@FDA, DailyMed and PriceRx- Assists in preparing standardized and ad-hoc reports- Assists and/or creates presentations Show less

• Marketing Communications Coordinator

  • Jul 2017 - Jan 2019

  - Aid in the development and implementation of strategic and comprehensive marketing plans for the introduction of recently launched products, trade show promotions, and internal and external corporate communications - Responsible for managing and executing all phases of trade shows and customer events for the US Sales team, as well as corporate business meetings for employees- Coordinate meeting venues, services, event schedules, food and beverages, giveaway inventory, booth transportation.- Maintain marketing budget ensuring monthly reconciliation of all operational expenses and providing monthly reports to the Marketing and Portfolio Strategy Director and advising on cost saving opportunities- Written and visual content creation and performance of daily communication activities for clients including but not limited to newsletter content publishing, app content management, development of branding elements, and email campaigns Show less



Moderato Ristorante

• Marketing Coordinator

  • Jan 2018 - Jan 2019

  Implements digital and traditional marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars; maintains marketing budget, coordinates media artwork and coordinate events; personnel training Implements digital and traditional marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars; maintains marketing budget, coordinates media artwork and coordinate events; personnel training



Hispanic Group

• United States
• Advertising Services
• 1 - 100 Employee

• Digital and Social Media Planner

  • Mar 2016 - Jan 2017

  - Communicate and work with clients to understand business objectives, design strategies, and create solid connections between our clients and their consumers reaching them in their own language and individuality, concept know as ultra-segmentation - Responsible for the social media planning process including negotiation, media buying, coordination of creatives, and implementation of integrated marketing campaigns (social media, digital advertising, sales promotions, public relations, etc) to meet performance goals - Manage, monitor and optimize the daily performance of social media campaigns (Facebook, Twitter and Instagram) focusing on client objectives of customer acquisition and maximization of user engagement to increase sales - Produce, maintain and deliver biweekly and monthly reports, both verbally and written, that include KPIs and trends that demonstrate campaign effectiveness - Implement pixels and costume conversions to track the ROI of Facebook Ads across multiple devices Show less



B.I.G. Group

• United Kingdom
• Wholesale

• Sales and Marketing Coordinator

  • Apr 2015 - Mar 2016

  - Research, maintain and report on Latin American and Caribbean marketing data to aid management in determining marketing decisions- Support day-to-day traditional and digital media marketing campaigns, promotions and projects for the LATAM division to generate leads and maintain loyalty among customers- Coordinate and arrange all steps and personnel in the sales process: quoting and order processing with accounts payable and scheduling delivery with production- Create materials and presentations used for proposals, correspondence and reports Show less

• Human Resources Assistant

  • Jan 2015 - Apr 2015

  - Conduct recruiting and preliminary interview of candidates and assisted human resource manager in the hiring process.- Assist in the administration of “360 Degree Performance Evaluation” to obtain feedback from employees, supervisors and peers and assess the overall health of the Miami and Panama workforce environment.- Maintain personnel related documentation including staffing, recruitment, training, grievances, performance evaluations, payroll, benefits, and employee leaves of absence. Show less



Televisa Internacional

• United States
• 1 - 100 Employee

• International Market Analyst (Intern)

  • Oct 2014 - Jan 2015

  •Responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, and current campaigns. •Identify new market opportunities. •Analyze marketing metrics to identify cause and effect relationships. •Conduct secondary research, including finding information from industry associations, statisticians and marketing experts. •Responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, and current campaigns. •Identify new market opportunities. •Analyze marketing metrics to identify cause and effect relationships. •Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.



Paris Perfumes, Inc.

• United States
• Construction

• Marketing Specialist (Intern)

  • Jul 2014 - Sep 2014

  •Compiles and analyzes marketing research data for the creation of competitor activity databases and customer profiles to understand demand of target market •Develops and maintains a social media strategy that defines how social media marketing techniques must be applied to increase brand awareness (Facebook, Instagram, Twitter) and manages each of them •Designs emails and e-newsletters to implement online promotional programs to raise customer acquisition and retention rates •Plans, schedules, and coordinates events including conventions, trade shows, conferences, sales meetings, and other events •Reaches out to local Miami bloggers and other specialists in the fashion industry to improve public relations efforts. Show less



University of Miami

• United States
• Higher Education
• 700 & Above Employee

• Teaching Assistant for UMX100 Class

  • Aug 2011 - Aug 2014

  •Coordinated class activities as directed by professor •Leader for the group in the Ethics Debate •Weekly performance report to Professor •Judge for Ethics Debate •Coordinated class activities as directed by professor •Leader for the group in the Ethics Debate •Weekly performance report to Professor •Judge for Ethics Debate



Royal Tires, LLC

• United States

• Administrative Assistant (Intern)

  • Jun 2011 - Aug 2013

  •Maintained office calendar to coordinate workflow and meetings •Conducted research, compiled data and prepared data for consideration and presentation to the Executive Director and staff •Assisted in a special event in Panama in the design of an advertising stand •Conducted a “360 Degree Performance Evaluation” to all employees with the purpose of presenting a clear view of the individual and overall performance of the Miami and Panama City team •Followed-up Accounts Receivable and Accounts Payable Show less